* A general description of the business, includ-
ing the product or service;
* Historical development of the business, in-
cluding:
- Name, date and place (state) of formation;
- Legal structure (proprietorship, partnership,
corporation);
- Significant changes (including dates) in own-
ership, structure, new products or lines, and
acquisitions;
- Subsidiaries and degree of ownership, includ-
ing minority interests;
- Principals and the roles they played in the
formation of the company.
The Product or Service
Describe the present or planned product or ser-
vice lines, including:
* Relative importance of each product or service
including sales projections, if possible;
* Product evaluation (use, quality, performance);
* Comparison to competitors' products or services
and competitive advantages over other producers;
* Demand for product or service and factors af-
fecting demand other than price.
The Project
If financing is sought for a specific project,
describe the project, the purpose for which it is
undertaken, its cost and the amount, and the form
and use of the financial assistance.
Management
* Organizational chart;
* Key individuals (include supervisory personnel
with special value to the organization):
- Responsibilities;
- Personal resumes (describing skills and experi-
ence as they relate to activities of the business);
- Present salaries (include other compensation
such as stock options, bonuses);
-Planned staff additions.
* Other employees:
- Number of employees at year end, total payroll
expenses for each of previous five years (if ap-
plicable) broken down by wages and benefits;
- Method of compensation;
- Departmental or divisional breakdown of work
force.
* Planned staff additions.
Ownership
* Names, addresses, business affiliations of prin-
cipal holders of subject's common stock and other
types of equity securities (include details on
holdings);
* Degree to which principal holders are involved
in management;
* Principal non-management holders;
* Names of board of directors, areas of expertise
and role of board when business is operational;
* Amount of stock currently authorized and issued.
Marketing Strategy/Market Analysis
* Description of the industry. Include:
- Industry outlook;
- Principal markets (commercial/industrial, con-
sumer, government, international);
-Industry size - current as well as anticipated
in the next 10 years (explain sources of pro-
jections);
- Major characteristics of the industry. Effects
of major social, economic, technological or regu-
latory trends on the industry.
* Description of major customers. Include:
- Names, locations, products or services sold to
each;
- Percentage of annual sales volume for each cus-
tomer over previous five years (if applicable);
- Duration and condition of contracts in place.
* Description of market and its major segments.
Include:
- Principal market participants and their per-
formance;
- Target market;
- Customer requirements and ways of filling those
requirements;
- Buying habits of customers and impact on custo-
mers using your product or service.
* Description of competition: companies with which
your business competes and how your business com-
pares with these companies. This section is a
more detailed narrative than that contained in
the description of the product or service above.
* Description of prospective customers. Include
reaction to your firm and any of its products or
services they have seen or tested.
* Description of firm's marketing activities. In-
clude:
- Overall marketing strategy;
- Pricing policy;
- Method of selling, distributing and servicing
the product;
- Geographic penetration, field product support,
advertising, public relations and promotions, and
priorities among these activities.
* Description of selling activities. Include the
method for identifying prospective customers and
how and in what order you will contact the rele-
vant decision-makers. Also describe your sales
effort--sales channels and terms, number of sales-
persons, number of sales contacts, anticipated
time, initial order size--and estimated sales and
market share.
Technology
* Describe technical status of your product--idea
stage, development stage, prototype--and the rele-
vant activities, milestones and other steps neces-
sary to bring the product into production.
* Present patent or copyright position (if appli-
cable). Include how much is patented and how much
can be patented (how comprehensive and effective
the patents or copyrights will be). Include a
list of patents, copyrights, licenses or state-
ments of proprietary interest in the product or
product line.
* Describe new technologies that may become prac-
tical in the next five years that may affect the
product.
* Describe new products (derived from first gene-
ration products) the firm plans to develop to
meet changing needs.
* Describe regulatory or approval requirements and
status, and discuss any other technical and legal
considerations that may be relevant to the tech-
nological development of the product.
* Describe research and development efforts and
future plans for research and development.
Production/Operating Plan
* Explain how the firm will perform production or
delivery of service. Describe in terms of:
- Physical facilities--owned or leased, size and
location, expansion capabilities, types and quan-
tities of equipment needed. Include a facilities
plan and description of planned capital improve-
ments (if any) and timetable for those improve-
ments.
-Suppliers: names and locations, length of lead
time required, usual terms of purchase, contracts
(amounts, duration and condition) and subcontrac-
tors.
- Labor supply (current and planned): number of
employees, unionization, stability (seasonal or
cyclical), and fringe benefits.
- Technologies/skills required to develop and manu-
facture the products.
- Cost breakdown for materials, labor and manufac-
turing overhead for each product, plus cost versus
volume curves for each product or service.
- Manufacturing process.
* Describe production or operating advantages of
the firm; discuss whether they are expected to
continue.
* Specify standard product costs at different
volume levels.
* Present a schedule of work for the next one to
two years.
Financial
* Auditor: name, address;
* Legal counsel: name, address;
* Banker: name, location, contact officer;
* Controls: cost system used and budgets used;
* Describe cash requirements, now and over the
next five years, and how these funds will be used;
* Amount to be raised from debt and amount from
equity;
* Plans to "go public" -- relate this to future
value and liquidity of investments;
* Financial statements and projections for next
five years:
- Profit and loss or income statements by month
until breakeven point, and then by quarter;
-Balance sheets as of the end of each year;
- Cash budgets and cash flow projections;
- Capital budgets for equipment and other capital
acquisitions;
- Manufacturing/shipping plan.
If financing is sought, most lenders and venture
capitalists require:
* A funding request indicating the desired finan-
cing, capitalization, use of funds and future
financing;
* Financial statements for the past three years,
if applicable;
* Current financial statements;
* Monthly cash flow financial projection, includ-
ing the proposed financing, for two years;
* Projected balance sheets, income statement and
statement of changes in financial position for
two years including the proposed financing.