Demonstrate an understanding of a chosen organization, Marks & Spencer, in its technological and internet environment, including an assessment of its existing and potential customers.

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Managing Technology and Media

Introduction                                                                        2

Trends

                                                                                        2

                                                                                        3

                                                                                        3

SWOT Analysis                                                                5

Porters Five Forces                                                        6

Value Adding                                                                6

Identification of current and

Potential customers                                                        7

Bibliography                                                                8


The aim of the assignment is to demonstrate an understanding of a chosen organization, Marks & Spencer, in its technological and internet environment, including an assessment of its existing and potential customers.

The concept of environment is vast and the effects of such environmental issues such as competition, global economy, political & social changes etc on the organization is complex and uncertain. Managers must understand long term planning of the business upon which they develop their strategies, including the purchase and use of suitable information technology to help achieve these goals, but also appreciate the culture and environment in which the business resides.

Fig 1 The Organizational Environment.  Strategic Management & Information Systems.

The first part looks at the general trends of the telecommunications industry. Three main trends have been identified, Strategic Alliance, Outsourcing and ICT (Information Communication Technology), which I feel are likely to make a heavy impact on all organizations in the future.  These trends also need to be assessed in relation a particular organization, Ericsson.  The report concludes with an evaluation of these trends.

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“ In the dynamic world of marketing, an effective solution to satisfying customer needs does not have longevity”.                                                                                 Gibbs

Corporate performance is influenced by a combination of internal and external factors. Analyzing the internal resource base and the strength and weaknesses within the business will determine which market opportunities are viable foe the business to pursue. Organizations therefore depend on successful analysis of customers, the marketing environment, competition and internal capabilities.


Porter suggests that the collective strengths of five forces determine the state of competition and therefore the ultimate ...

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