British Airways Plc.

It is one of the biggest airline companies of Britain that is the second largest airline operator of Europe and the largest operator of the Britain. It has been operating not only on the long routes but even providing services to the customers or the passengers or the short route distances or within the Europe or the country itself.

The prime hubs of British Airways are the London Gatwick and the London Heathrow. There are almost more than Five hundred and fifty destinations to which it is providing the services of airline operations.

HISTORICAL BACKGORUND OF BRITISH AIRWAYS

One of the most reputed airline of the world has been British Airways as it is leading not only in the kind of technology that it is using for its various operations but also the amounts of investments that it is putting in regard of its safety it is providing to its customers. It was in 1919 that the company has started its operations with the name of “Aircraft Transport and Travel” which had its initial international flight that was there between Paris to Hounslow on the London Heathrow.

It is among the few big airline operators that has been successfully diversifying its operations on a global level. This has been on account of the investments that the company has always put on the usage of the best equipments and systems to help its customers to get the best of its services from them. Even the aircrafts used by the airline are one of the latest models that are able to provide various facilities to the customers on board.

It has also successfully utilized the policies of mergers and acquisitions by which it is trying to diversify its operations to the maximum possible for instance in 1935 it merged its operations with the Imperial Airways to actually initiate the private owned British Airways. It was however afterwards that in 1939 that the British Airways and Imperial Airways were nationalized mainly on account of this becoming BOAC (British Overseas Airways Corporations).


TASK 1-THE HIERARCHIAL CONTROL FRAMEWORK OF THE BRITISH AIRWAYS


TASK II – INPUTS, OUTPUT, ENVIRONMENT AND BOUNDARY OF THE BRITISH AIRWAYS MARKETING DIVISION SUB SYSTEM

  • System – it refers to the usage of the various parts jointly in order to attain certain goals that could not have been done in the same job which is being conducted by the separate components. Therefore when taken independently these are not making any sense but on the entire basis they have great value. As per (Rapport, 1995) “entity that can maintain some organization in the face of change from within or without”  
  • Input – this is a word which actually shows the changing or entering of various aspects into a specific system that is actively engaged in the modifying procedures. This is considered to be an abstract that is being used in the designing of systems or modeling etc. thus it is the utilizing of various production factors which are to be utilized in the production procedures.
  • Procedure – it is actually referring to what takes place between the starting and the ending points of any procedure. The procedure starts with the entering of the specific inputs in the processing unit to be converted into the outcome that are required to be generated.
  • Output – it refers to the process output which is the result of the processing unit. This processed output is being utilized for several purposes as per the user’s requirements.
  • Boundary – it refers to the limits of the boundaries that are helpful in separating them from the other systems. These boundary controls are preventing the disturbances of any one specific system to the other. Thus it is a way of differentiating between the systems and their environment.  
  • Environment – this refers to all such factors by which the inputs are converted into processed output by using the processing procedures. There are basically two kinds of environment.
  • External environment comprising of the social factors, economical factors, technological factors, political factors etc.
  • Internal factors which comprises of the stake holders, share holders or the consumers etc.
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TASK III- BRITISH AIRWAYS MARKETING SYSTEM’S EMERGENT PROPERTIES

In the present business organizations the operations being performed are too challenging due to which these complex operations are being performed by different subsystems. These subsystems are the individual component that join together to make it possible for any firm to attain its overall aims. Thus such kinds of entities are termed as the emergent properties. In certain cases emergent properties are providing advantages to its users by following various products in order to assists the various jobs that are designers are never thinking of. These can be ...

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