1 Cost of access 2 Value proposition(主张,建议) 3 Ease of use 4 Security 5 Fear of the unknown.
Investment in wed sites to support business is therefore important.
De kare-Sliver(2000) suggests a simple test (The Electronic Shopping Test’) that can be applied to determine the propensity for online purchase of a product. He says that the factors that should be considered are :
1 product characteristics. 2 Familiarity and confidence. 3 Consumer attributes.
Information Systems , and in particular electronic communications ,can be used to impact supply chain management in number of ways .Electronic commerce can:
1 Increase reach to overseas or niche markets, Benefit—increased revenue potential.
2 Increase efficiency of individual processes, Benefit: reduced cycle time and cost per order .
3 Reduce complexity of the supply chain. Benefit : reduce cost of channel distribution and sale.
4 Improve date integration between elements of the supply chain. Benefit: reduced the cost of paper processing.
5 Reduce cost through outsourcing. Benefits: lower costs through price competition and reduced spend on manufacturing capacity and holding capacity.
6 Innovation. Benefit: better customer responsiveness.
An alternative perspective on benefits of e-commerce is to look at the benefits that technology can deliver to customers at the end of the supply chain . For customers of B2B company these could include:
. increased convenience through 24 hours a day ,7 days a week, 365 days a year ordering.
. increased choice of supply leading to lower costs.
. faster lead times and tailor products more readily.
. increased information about products and transactions such as technical data sheets and order histories.
Benefits from e-business
Tangible benefits
Increased sales from new sales leads giving rise to increased revenue from:
. new customers ,new markets
. existing customers (repeat-selling)
. existing customers (cross-selling)
Marketing cost reductions from:
.reduced time in customers service
. online sales
. reduced printing and distribution costs of marketing communications.
Supply-chain cost reductions from :
. reduced levels of inventory
. increased competition from suppliers
.shorter cycle time in ordering
Administrative cost reductions from
. more efficient routine business processes.
. such as recruitment, invoice payment and holiday authorisation.
Intangible benefits
. Corporate image communication
. Enhance brand
. more rapid , more responsive marketing communications including PR
. Faster product development lifecycle enabling faster response to market needs
. Improved customer service
. Learning for the future
. Meeting customer expectations to have a web site
. Identifying new partners, supporting existing partners better
. Better management of marketing information and customer information
. Feedback from customers on products
Xiaowen Shen 1
Report for HPL
Sir Peter Hilton Court
Agard Street
Derby
DE1 1RG
26/11/02
For the Attention of Mr. John Lascelles
Managing Director
HPL
Dear Mr.Lascelles:
I’m glad you are interested in regarding the opportunities for implementing computer-based Information Systems in your business. And now, I have written a report which includes some explanation of key terms which you may not be familiar with and also made a presentation to show you the main points in the report.
General Business Benefits from Computerisation(Heading 1)
With the development of the technology, more and more computerisation has substituted for the traditional manual information systems in the business.
In the book Business Information Systems 1993 2nd Edition, we can be informed that In order to maintain and develop your business in a competitive environment (Retail, in this instance), a business must strive for strategic advance. Incorporating Information Systems into a business will play the part in gaining and sustaining a competitive edge over business in the same industry.
Advantages of control by computer(Heading 2)
The relevant control to computer.(Heading 3)
“If alterations are needed to the systems, adjustments are made by some form of control mechanism. The function of a control mechanism is to ensure that the system is working to fulfill its objective.” (Business Information Systems 1993 2nd )
What administration can be improved by computer.(Heading 3)
If we have used computer systems in our control in business, we can develop and manage human resources, manage information, manage financial and physical resources and some other ways.
Advantages of costs by computer(Heading 2)
The relevant scopes of costs to computer.(Heading 3)
“The initial cost of a computer system covers the purchase of hardware, installation and training. Ongoing costs include insurance and maintenance and are paid over the life of the system.”(Business Information system 1993 2nd )
Costs benefits from computer system.(heading 3)
If we have used computer systems in our business, we can manage material flow and production to control the costs, and reduce costs through outsourcing and the cost of paper processing as well. We also integrate information for manufacturing and some external activities to enable the transformation of a product idea into a delivered product at minimum time and cost.
Advantages of Customers service by computer(Heading 2)
Improving customers service is a very important means to increase the benefits in business. If our company has adopted the computer systems in our customers service, we can supply the customers(users) who live in local area or another place with relevant, current and accurate information, such as increasing convenience through 24 hours a day ,7 days a week, 365 days a year ordering, increasing choice of supply leading to lower costs, faster leading times and tailor products more readily increasing information about products and transactions such as technical data sheets and order histories.
Advantages of communication by computer(Heading 2)
Introduction to sources of information.
Formal communications--involves presenting information. In a structured consistent manner. It is usually accurate and reliable as it has been created for a specific purpose.
In Formal communications—Less well structured information. Transmitted by information means such as in casual conversation between members of staff.
Advantages of competitive by computer(Heading 2)
The definition of the competitive advantage.(Heading 3)
“In order to survive or expend, organizations must seek to
……..
Advantages of processing by computer(Heading 2)
Some processes…….
…….
Benefits from E-business(Heading 2)
Tangible (Heading 3)
Intangible (Heading 3 )
Specific business benefits that the company may gain by adopting internet based as well as the more traditional distribution channel described in the case study.(Heading 1)
E-commerce defined
E-commerce ---- All electronically mediated information exchanges between an organization and its external stakeholders.
E-c is often thought to simply refer to buying and selling using the Internet.
Kalakota and Whinston(1997) refer to a range of different perspectives for e-commerce
1 A communication perspective—the delivery of information, products/services or payment by electronic means. 2 A business perspective—the application of technology towards the automation of business transaction and workflows. 3 A service perspective—enabling cost cutting at the same time as increasing the speed and quality of service delivery. 4 An online perspective—the buying and selling of products and information online.
Zwass(1998) uses a broad definition of e-commerce . He refers to it as : the sharing of business information, maintaining business relationships, and conducting business transactions by means of telecommunications networks.
All the definitions imply that electronic commerce is not solely restricted to the actual buying and selling of products ,but also covers pre-sales activities across the supply chain.
It’s useful for manager to understand the different factors that affect how many people actively use the Internet .If these are understood for customers in a target market ,action can be taken to overcome some of the perceived risks. Chaffey et al. (2000) suggest that following factors are important in government adoption:
1 Cost of access 2 Value proposition(主张,建议) 3 Ease of use 4 Security 5 Fear of the unknown.
Investment in wed sites to support business is therefore important.
De kare-Sliver(2000) suggests a simple test (The Electronic Shopping Test’) that can be applied to determine the propensity for online purchase of a product. He says that the factors that should be considered are :
1 product characteristics. 2 Familiarity and confidence. 3 Consumer attributes.
Information Systems , and in particular electronic communications ,can be used to impact supply chain management in number of ways .Electronic commerce can:
1 Increase reach to overseas or niche markets, Benefit—increased revenue potential.
2 Increase efficiency of individual processes, Benefit: reduced cycle time and cost per order .
3 Reduce complexity of the supply chain. Benefit : reduce cost of channel distribution and sale.
4 Improve date integration between elements of the supply chain. Benefit: reduced the cost of paper processing.
5 Reduce cost through outsourcing. Benefits: lower costs through price competition and reduced spend on manufacturing capacity and holding capacity.
6 Innovation. Benefit: better customer responsiveness.
