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Innocent Marketing Proposal

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Introduction

Price Cost The next of the 4ps is price. I have decided to price my 250 ml carton at �1.49 which cost less then the other 250ml products from innocent and my litre carton at �1.89 which is again less then the other at this size. This is called penetration pricing and I have set it low to temp customers to buy the new product, as it's a low price. Once my new flavour starts becoming successful with customers then I will increase the price to the normal price of the smoothies. I may make a loss in the new product in the first couple of months or year but it will help the new flavour gain a good reputation with the customers. Also when I did my questionnaire I found out what customers what like to pay for my new flavour and using that I decided on the price. Consumer Also before deciding on the price I had to consider the customers and what they would be willing to pay. This is where my second questionnaire and first one was very helpful in my primary and secondary research as from this is asked customer what they are willing to pay for an innocent smoothie of different sizes. Also I found out if they are willing to pay the same price every week for my new product. However as well as asking customers, I had to make sure that they are not going to go to my competitors therefore I did some research on them as well. ...read more.

Middle

As innocent already do this it means that I don't have to worry about my raw materials being good enough for the customers. Innocent smoothies don't have their own lorries therefore they hire out lorries to get the materials to their store in west London. Hiring out lorries would mean that they are not always in the best conditions, which can be a weakness. I would change this to and get innocent to buy lorries therefore they can make it the lorry abatable the fruits. For example they can set the temperature in the lorries so that the fruits stay fresh. I think that this is an opportunity and if it happens it would become strength of innocent. Innocent products are distributed at the fruit towers in west London and I wouldn't change this for my new flavour as moving somewhere else would become expensive, as they will have to but another building or rent it, pay for new machines. I'm not going to get another company to make the smoothie for me as I think their work wont be as good as innocent employees because its not their business and they don't have an understanding about innocent smoothies. Also buy having another company making the product would mean that innocent drinks wont have as many employees which isn't good for the economy as innocent smoothie is a big business. I would encourage more shop owners to sell innocent smoothies or at least sell my new flavour. This could improve the profits that my new flavour makes, as more people will notice it more and have access to it. ...read more.

Conclusion

A political advantage that could help me is that if the government decided to totally ban advertising of food that is not healthy. This would mean that adverting would cost less as not as many businesses that sell food would be able to advertise and my customers will be more likely to see my new smoothie. As time goes on technology is always improving therefore its important to have to latest technology to get the best out of your promotion and adverting. The departments that will be effect by the promotion work of my new smoothie are the marketing department. This is department will be effected the most as they deal with promoting and adverting product. They will have to research into where the best place is to advertise my new smoothie and the best promotional method to use when adverting. The finance department will have to provide the money the marketing department can start adverting and doing their research. As well as the marketing department having to do research, the Research and Development is in charge of making sure that they do research on their competitors and on their products or service that they are selling. They will do most of the research and the main research. The final department that will be effected is the ICT department. They will have to keep records of where the adverting is currently taking place for my new smoothie and any other information about promotion to do with the new smoothie will have to be kept on computers. They may have to print up certain documents about my new smoothie or be able to pass information on to other departments about my new smoothie. ?? ?? ?? ?? Nilraj Bhadresa ...read more.

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