v At what price does the consumer buy the biscuits?
I want to sell my product in a place where every-one of all ages, cultures and social backgrounds. If I was to slightly change the product i.e. if I bought out a milk chocolate range of digestives at a price of 1.25 in a pack of 24 and then a dark chocolate range of digestives at a price of 1.30 in a pack of 24 I think that everybody would be able to buy the product.
v From what store?
I would want my product to be put in all stores i.e. Sainsbury’s, Tesco’s ,Morrisons and many other major food stores.
v What ...
age group would it be aimed at?
For instance at Sainsbury’s there is the range called Parrot Café. I think that this is aimed at mothers with children who want to give them something that is healthy, tasty and something that looks good so that the children will eat it. For my product to sell well I feel that I would have to appeal to every group of age not just a children, or middle aged grown-ups or OAP’s.
v What allergies does the average consumer have?
For this to work in my questionnaire I would put an open question asking the consumer if they had any allergies such as an allergic reaction to glucose or if that they were diabetic or even still that they couldn’t eat any product with nut traces in. If I didn’t ask this question then if a consumer bought the product and it had nut traces in it and they were allergic to nuts and then ate the product and became ill, my company would get a bad reputation or even still my company may be sued or shut down.
There are many different types of research that I would like to use. I want to try and use two different types of market research to get unbiased results. The first of them will be random sampling. I want to use this because I can then select random names off of a list, therefore this means that everyone will have an equal chance of being selected.
This type of research will give me a wider range of opinions and also it will be esy to administrate and also turn it into a quantative figure. There may be some drawbacks to this though. The sample may not be appropriate for what I want to find out.
I also feel that quarter sampling would be a good choice because then I could target the consumer and their characteristics instead of their...
name, age, social class or job. I also feel that quantative research would be a good option. Once I have gotten all the questionnaires in, I can convert the information that I have into a number i.e. 56% of the consumers don’t like chocolate, I can then use this figure to help me make the product sell better.
The second type of market research that I want to use is target sampling. I think that my targets will be women who work and are on diets. I chose this particular group in the population because this is whom my market segment is directed at.
There are also many techniques for collecting data to find out what the consumers want. The types include: -
v Face to face.
v Internet.
v Phone interviews.
v Printed questionnaire.
v Focus groups.
v Hall tests.
v Observation.
I could do all of these techniques, maybe even all. But this would cost quite a lot of money. And if it didn’t work then I would be out of pocket. I have three possible ones that I would like to try. My main one would be the hall test. This is where I would use random sampling and get the consumers to try out the product.
I could even use focus groups in the hall tests. I.e. get the consumer to try out the product, then fill in a form, telling me, the market researcher how the product tasted, what extras they would like i.e. milk chocolate topping. Then on the form I can ask them to fill out how the product appealed to them.
If those two techniques didn’t work I could then resort to making up a questionnaire, posting on the Internet and in magazines or in papers. This may be to my advantage because then I can look at what trends there are about.
