Total Quality Management (TQM) - case study of Jose's restaurant

Authors Avatar

        Some of the tools of  Total Quality Management (TQM) to assess the situation at Jose's are the three main principles of TQM: customer safisfaction, employee involvement, and continuous improvement.  TQM is a quality management program and a way of managing the business with an eye to continuous improvement of products and processes. It is an approach that motivates, supports, and enables quality management in all activities of the organization, focusing on the needs and expectations of internal and external customers. Jose's restaurant must have quality, which is determined by the customer. It must be the foundation of everything that Jose's restaurant does.Thus quality of a product or a service is the customers perception of the degree to which the product or service meets his or her expectations. It is a process that recognizes the need to determine the customers' requirements and uses that knowledge to drive the entire organization to ensure those needs are fully met.  

Therefore, in order to give or improve excellent safisfaction to the customers, Jose's restaurant must have those three principals mentioned as an objective or top priority to the business.

        However, one of the most important tools of TQM is customer satisfaction because it is one of the top priorities. High quality is achievable at lower costs and greater customer satisfaction.Customer satisfaction is the measure or determination that a product or service meets a customer's expectations, considering requirements of both quality and service. Jose's restaurant must depend on their customers and therefore should understand current and

Join now!

future customer needs, meet customer requirements, and strive to exceed customer expectations. The more satisfier factors present, the higher customer satisfaction. Jose's restaurant needs to illustrate to the customers that they are care for them and listen to their voice when they are not truly satistied with the kind of services the restaurant provided. By measuring customer satisfaction and making customer needs visible, targets can be linked to customer expectations and the performance of the organization optimized. Furthermore, other components to improve customer satisfaction for Jose's restaurant includes: conformance to specifications; value; fitness for use; support; moreover, psychological impressings.

        A ...

This is a preview of the whole essay