The perceived problems of Tasmania Tourism's marketing communication efforts.
. What is the perceived and real problem in the case study? The perceived problem centers on Tasmania Tourism's marketing communication efforts, which are not effective outside of New South Wales and Victoria. In the international market, the majority of tourists come from the United Kingdom, America and New Zealand. However, the Asia Pacific market is not responding to the marketing efforts of the Tasmanian Experience. When tourists visit, they seem to spend relatively less time and money in this region. The perceived problems for the various stakeholders are listed below: * Environmentalists and local Tasmanian community, who are trying to increase tourism and provide added growth in the industry. * The market (tourists) are faced with no direct flights into the region and the costs of travel via Bass Strait. * The Tourism Board are wanting to increase growth and match the awareness figures. * Supplementary services for example, hotels, car rentals and airlines. These businesses are trying to increase their profit. * The tourism operators are also trying to increase their own profit and activity rates. However, they cannot find integration between mass and niche marketing. Each stakeholder group is faced with their own conflicting demands. The Tourism Board can be seen as the owner of the real problem. The real problem has been identified as a lack of
How would you seek to explain why two of the UK's largest charter carriers now provide no-frills scheduled services, while two other such companies have opted not to do so?
How would you seek to explain why two of the UK's largest charter carriers now provide no-frills scheduled services, while two other such companies have opted not to do so? By Iain Dudley 6th December 2004 Introduction Charter airlines have dominated the leisure travel market in Europe for a long time, with 60% of all intra-European revenue passenger kilometres (RPK's) flown by UK airlines being flown by charter airlines (House of commons transport committee, 2003). However since the introduction of the European Third Package (1993) charter airlines have faced increased competition from "no-frills" scheduled airlines. Competition has led to charter airlines changing their business models to suit a changing market. This essay will seek to show why My Travel and Thomson have started no-frills scheduled services and First Choice and Thomas Cook have chosen not to do so. The Charter industry Air charter services are generally concentrated on international rather than domestic travel, the charter airlines of the United Kingdom carry annually over 30 million passengers(Civil Aviation Authority, 2004). They usually serve leisure destinations with schedules optimised for weekly or fortnightly passenger travel. Table 1 shows available capacity by airline (capacity expressed as Available Seat Kilometres ASK's) the fact that six of the top ten UK airlines are charter carriers
The various levels of government influence and involvement in promoting sustainable tourism
"The various levels of government influence and involvement in promoting sustainable tourism" Current Issues BA (Hons) Tourism Management Contents . Introduction 2. Levels of government in promoting sustainable tourism i. International ii. National and regional iii. Local 3. The main government tools for promoting sustainable tourism 4. Governments and sustainable tourism in developing countries. 5. Conclusions . Introduction Sustainable development can only be achieved when tourism is managed in a controlled manner and is based in effective legislative restriction (France L., 1997, Swarbrooke J., 1999, Middleton V. and Hawkins R., 1998). Most commentators affirm that governments have a major role to play in the development of sustainable forms of tourism. Swarbrooke J. (1999), points out that governments may influence the development of sustainable tourism in different ways: - Legislation and regulation - Funding and fiscal incentives - Land use planning - Development and building control, including the role of Environmental Impact Assessments - The provision of infrastructure - The example the public sector can set through its role as an active player in the tourism industry - Official standards - The designation of particular areas for special protection - Government control over tourist numbers. The importance of governments in conservation and
Tourism Development in Heritage Cities.
Tourism Development in Heritage Cities Abstract Cultural resources contribute to the tourist interest for a city. However, the spontaneous organisation of the tourist industry in the space can lead to a decline in the same factors that made the city attractive in the first place. Middle-sized "heritage cities" are the most exposed to such dynamics. In Venice, pressure from tourism has reached a dramatic level. Recently, the debate has focused on the necessity to switch from ineffective hard tourism regulation to soft management tools. After presenting some theoretical arguments and general policy suggestions, the solutions envisaged in the case of Venice are described. It is argued that a 'cluster policy' targeting the cultural-tourism system would bring forward a more cohesive and viable use of the city's resources. The forthcoming introduction of IT to support tourism services fully complies with this vision. .0 Introduction. Cultural tourism and the cultural cluster Cultural tourism is a booming market. The World Tourism Organisation estimates in 10-15% the yearly growth in travel motivated by culture (WTO, 1996) against an overall average of 4-5 % for the tourism industry in general. Since heritage attractions are mainly found in cities, cultural tourism is naturally associated with urban tourism. Competing urban regions invest in cultural facilities and in the
Tourism as a development strategy in the Third World
Tourism as a development strategy in the Third World INTRODUCTION AND DEFINITIONS .1 - INTRODUCTION International tourism is playing an increasingly important role in the world economy, and is progressively being adopted by many Third World countries striving for development. Faced with the severe restrictions of underdevelopment, the decision to encourage tourism is being made more and more by Third World governments. In studying the wide ramifications tourism has on the areas and people concerned, it is feasible to analyze its success in the Third World as a development strategy. As a relatively new phenomenon, the literature is continually expanding, as more areas of this field are developed and more studies are carried out. The aims of this piece of work therefore, are to study the growth of tourism as a means of development in the Third World, considering current literature; to study the ways in which the chosen case study of Oaxaca State, Mexico is approaching its rapidly growing tourist industry; to collect information on tourism in Oaxaca, both in and out of the field; to analyze the information in a suitable way so as to ascertain if tourism is the best agent for development for Oaxaca, and hence the Third World. My choice to carry out a dissertation on an aspect of Third World development was made as this is where my main interests lie within geography and it
Airport and Airline Management
HIGHER EDUCATION RT2101 MODULE: Airport and Airline Management TUTOR: Beverley Koussa February 2008 Assignment One Report Siobhan Griffiths Contents Introduction 3 Background History 4 Pre War 4 Post War 4 Air Service Agreements 4 Liberalisation 5 Deregulation 5 Open Market 6 Post 1992 6 Open Skies 7 Relationship between Airlines and Airports 8 Functions, Finance and Structures 8 How they are financed 9 Airport Retailing 9 Costs and charges 10 Developments 11 Airlines 11 Airports 11 Trends and Issues 11 Increase Costs and Fees 11 Types of Flights 12 Air alliances and Mergers 12 The Future 12 Environmental issues 13 Market Changes 14 Technology 14 Conclusion 15 Appendices 16 Bibliography 24 Books 24 Websites 24 Journals 24 Additional Reading 24 Introduction This report will address how airports and airlines function particularly together, how the industry has developed specifically post war, leading up to the 21st century and present day. It will also examine the trends and issues that have affected and may affect the industry both present and in the future by using real world examples, theories and possible arguments to approach a valid conclusion. Background History Pre War Before and during the Second World War there was no demand for air travel in comparison to post war, in particular there were not very many experienced
Classifying businesses is into three 'industrial sectors'.
Section B: - Industrial Sectors As I have just explained, businesses can be classified according to what they do. Another way of classifying businesses is into three 'industrial sectors'... Primary Sectors- extracting raw materials This involves the extracting of natural resources, i.e. raw materials for use in the manufacturing process. Examples of primary production are mining, farming, market gardening, fishing and forestry. Secondary Sector- manufacturing products This is the next stage of production; it involves the processing of raw materials into the manufactured product: fruit into pies or juice, wood into chipboard, metal into cars, and so on. Tertiary Sector- providing services This third classification involves a business providing a service rather than a manufactured item; examples include catering, shops, insurance, travel, and advertising. Providers of raw materials and natural resources (primary sector) supply manufacturers (secondary sectors) who produce goods for service providers such as shops (tertiary sector) The business that I have chose Whites Audi UK and Travel select belong to the tertiary sector, because both of these businesses offer services for sale. This is divided into personal or direct services that is offered to individuals and commercial services such as health, education, transport, communication, banking, insurance, entertainment
The World Travel & Tourism Council (WTTC) today sees tourism as the largest industry in the world.
The World Travel & Tourism Council (WTTC) today sees tourism as the largest industry in the world (Cooper 1998). In the UK figures show that 2.1 million people are employed in the tourist industry. That's 7% of all people in employment in the UK. (www.culture.gov.uk) With statistics like these it is therefore vital that tourism has a framework in which to operate. Policies and procedures have to be formulated at the highest level i.e. governments, and cascaded throughout the industry to give guidance and boundaries in which the industry can operate effectively. Tourism in the UK alone was worth an approximately £75.9 billion in 2002. 24.1 million visitors spent £11.7 billion in the UK economy in 2002. This is a 6% increase in visitors and a 4% increase in spending compared to 2001. Domestic tourism spending is estimated to be around £61 billion in 2002. (www.visitbritain.com) Cooper (1998) states that with tourism being a major factor for economic development and an important opportunity for investment, no government can really afford to ignore its potential. With so much monies being generated through tourism the government cannot afford to be complacent in tourism, as in reality they have so much to gain in an economic sense, through revenue from taxes. So combined with the economic potential and the sheer size of the industry, government must put in place
Most public managers are apprehensive to apply strategic management in their work as required by the New Public Sector Management ( NPM) paradigm.
I. RESEARCH PROBLEM. Most public managers are apprehensive to apply strategic management in their work as required by the New Public Sector Management ( NPM) paradigm. There are those who say the concept is too demanding, tasking and exacts accountability from them. Others also admit that in fact the whole concept of NPM and its corollary of strategic management are a confused welter of tasks and they might as well not use it to expose their lack of knowledge and skills of it. It is by reason of the later assertion that I have decided to research on the topic so as to clarify the issues involved to those who still do not understand the NPM/Strategic Management. I. OBJECTIVES OF THE RESEARCH 1.To examine the new public sector management concept in great detail. 2. To analyse the strategic management aspect of the NPM 3. To serve as a guideline to public managers as to how to apply NPM/Strategic Management in the public sector 4. To demonstrate the difficulties encountered by public sector managers in applying the new concept and how to get over or circumvent them. III. METHODOLOGY The researcher would use only secondary material for the work. Based upon the intensive reading and review of existing literature related to the topic, he would organise his thoughts as they begin to crystallise. II. ORGANIZATION OF CONTENTS a. Table of Contents b.
Tourism: solutions to evident problems.
Introduction to advanced writing Essay No3: International Tourism - Target readers: anyone interested in how mass-tourism challenges the countries around the Mediterranean Sea, Greece in particular. - Purpose of writing: inform but also try to attract attention on the matter at hand. - Form of publication: this document should probably be published as a report, or, as an informative and self-reflective document, perhaps as a regional newspaper article. Tourism: solutions to evident problems Tourism is usually regarded as travelling for recreation although this definition has been expanded in recent years to include any travel outside of one's normal working or living area. Tourists are usually interested in the destination's climate, culture or its nature. As far as mass tourism is concerned, one wants to visit works of art, taste new cuisines, precisely the same way an average tourist visits a country, but with the difference that mass tourism involves a great number of tourists. And therefore, organised tourism is now a major industry around the world. Many national economies are now heavily reliant on tourism, such as Greece whose economy relies for 60% on tourism. Greece has always been late on an economical point of view, compared to most countries of the European Union. It still has a strong agriculture, a weak industry and the sector of service (which tourism