Blaxploitation in the 90s: The new revival & new commercial Blaxploitation.

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Blaxploitation in the 90s: The new revival & new commercial Blaxploitation

By J.D. van den Ham 

New revival: Quentin Tarantino

Together with the 70s revival in the 90s, came a new interest in Blaxploitation movies. But this did not result in clearly defined Blaxploitation movies. It was more like an influence. Certain aspects and images from Blaxploitation movies and from 70s (black) culture started popping up in movies. The movie that did this the most clearly was Pulp Fiction (1994). Images like Samuel L. Jackson hair cut and the stylish clothing clearly referred to old Blaxploitation movies. But the influence was limited to mood and imagery. In his movie Jackie Brown (1997) the Blaxploitation influence was more clear, mainly by using old Blaxploitation star Pam Grier as the heroin (her first leading role in a long, long time) and using a plot reminiscent of many old pulp stories that also formed the basis of the 70s movies.

The revival also resulted in new public interest for the old movies. Many conventions where held and old Blaxploitation stars such as Pam Grier, Richard Roundtree, Fred “the hammer” Williamson and Ron O’Neil (Superfly) where in the spotlight again, but mostly only having cameo appearances in genre movies like From dusk till dawn, Escape from LA and Mars Attacks, but incidentally getting a bigger part, like Pam Grier did in Jackie Brown. Striking is the fact that the revival did not get much response from the black population. Most Blaxploitation fans where white males in their twenties and thirties.[21]

         Most of these movies seemed to focus only on the kitsch factor and certain details. For example the fascination with outrageous 70s clothing, 70s cars and furniture, bad dialogue and campy sex. The radical elements and the focus on black power and resisting authority where largely overlooked. Also the perspective was never limited exclusively to African Americans. There where always actors from different races. That is one of the reason why these movies where no real Blaxploitation. Blaxploitation also remained just one influence among many others. Different elements from the genre were mixed with other aspects of 70s popculture and other styles, but also with non-back culture. In that way the revival of Blaxploitation in the mid 90s was very post-modern, combining as much different elements as possible.

 

New commercial Blaxploitation movies

        Next to the hood movies, which echoed the urban, crime based Blaxploitation movies, and the revival led by Tarantino, which focuses more on the cultural and external aspects of the genre, there where other movies that can be related to 70s Blaxploitation. Some of them where almost true Blaxploitation outings, for example Original Gangsters (1996) and New Jack City. Others just tried to combine the new found interest for black heroes and black culture with more conventional Hollywood genre movies. To differentiate these movies from the gangsploitation movies and the ‘revival’ movies, I will call them new commercial Blaxploitation movies.

        In the course of the 90s the new Blaxploitation movement started to include genres other than the urban based crime movie. Movies like the western Posse, (made by Mario van Peebles in 1993) and the horror movie Vampire in Brooklyn, all showed a deep connection with the pulp elements in the 70s Blaxploitation movies. In the 70s, Blaxploitation was not confined to the urban crime genre either.

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The movies where now strongly based in the white, Hollywood mainstream and did not necessarily have black directors. Also the more radical and political undertones of hood movies and the 70s Blaxploitation flicks where less obvious and mostly even completely absent. Hollywood had smoothed the edges. They also became more entertainment oriented and lost most of the social references. What remained was the use of a black, male hero. But Hollywood did not want to make movies exclusively for a black audience. So the more ‘pure’ Blaxploitation movies like New Jack City, Posse and Original Gangsters quickly disappeared to make way for ...

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