Critically consider the relationship between the media and dance music culture in Britain after its take-off in 1987.

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Critically consider the relationship between the media and dance music culture in Britain after its take-off in 1987.

   This essay will attempt to explore and show the rise of predominately dance music as well as acid, acid techno and drum and base within Ibiza, how it came to form in Ibiza and who founded it there.  This essay will also include how and why dance music was brought over to Britain, its impact on and within British society, the moral panics that followed this and just how tough the government and police acted upon this.  Finally this essay will examine just how huge and powerful Ibiza has come as well as the many outdoor events and festivals that are prominent today within dance music culture as well as the dug scene and how it effects the clubbers today, as dance music would not have spiralled to how enormous it is today without drugs, predominately ecstasy, acid (LSD) and MDMA.

   The early rise of dance music and the rise of it within Ibiza can be traced back to the late 1980’s, at this time Ibiza was seen to be divided between two social status, firstly the rich, who saw it as an upper class and expensive holiday destination, to embark upon Ibiza even if middle class would redeem you as more wealthy than maybe one actually was.  At the other end of the spectrum of people who holidayed to Ibiza were ‘hippies’, hippies did this as they did not agree and conform to the political views that Britain held at this time, so escaped to the island of Ibiza which held hot weather, beautiful beaches and a relaxing atmosphere.  This was not going to carry on for long as in 1987 three aspiring and upcoming DJ’s named Johnny Walker, Danny Rampling and Paul Oakenfold decided to try Ibiza as a holiday destination, mainly because of the cheap prices at the time.  They then opened a bar called ‘Project’ in the summer of 1986, they worked hard in the bars in the day time trying to promote a club like atmosphere and then lived and partied hard in the nights, enjoying and trying to promote house music as much as they could.  Being in Ibiza ecstasy, the drug became more easy to obtain and Walker, Rampling and Oakenfold quickly realised that ecstasy plus music equals and amazing night. ‘It is hard to imagine a drug more conducive to the club experience.  It gives you energy, it enhances light and sound and it can make a roomful of people drop their defences, forget their insecurities and feel a sense of communion.  Not for nothing is it classified as an empathogen, as in empathy, as in the transcendence of individuality.’ (Brewster and Broughton, Last Night a DJ saved my life, The History of a Disc Jockey, Pg 393.)  this was why ecstasy fitted in so well with dance music and why Walker, Rampling and Oakenfold were keen to bring this lifestyle back to Britain and get people involved within it.  ‘When ecstasy was combined with the formidably danceable sound of house music – complete with its heightened emotive force – the results were nothing short of seismic.  It was the most potent combination yet of a particular drug and a particular music.’ (Brewster and Broughton, Last Night a DJ saved my life, The History of a Disc Jockey, Pg 393.)  

 The attraction of a hedonistic lifestyle made them crave the Ibiza lifestyle more and more but by 1987 they had run out of money and had to return back to England.  They then embarked to set up a number of clubs and nights to try and market dance music in England.  They were ‘Schoom’, ‘Future’ and ‘Project’ whereby playing the music they enjoyed, the ‘smiley face’ was Schoom’s trademark as the flyers for the clubs night read ‘Happy, Happy, happy…with a scattering of tumbling grinning pills, starting a craze for yellow smiley faces.’ (Brewster and Broughton, Last Night a DJ saved my life, The History of a Disc Jockey, Pg 394.)  this club was run by Danny Rampling and his fiancé Jenni and opened in October 1987.   which is everywhere today and is well recognisable, every time the smiley face is shown anywhere today people instantly relate it to the dance music and funky house scene along with the drug scene.  Paul Oakenfolds club ‘Spectrum’ moved to the gigantic main room in Heaven and everyone expected it to be an enormous flop, and for the first week in fact it was but Oakenfold had faith, “But I knew something which everyone didn’t” ‘said Oakenfold’ “which was ecstasy.  So I knew Spectrum was going to go off.  I knew it in my heart.  That’s why I stuck with it.” Sure enough, by the fourth week it was rammed.’ (Brewster and Broughton, Last Night a DJ saved my life, The History of a Disc Jockey, Pg 394).  This dance and drug culture was a lot more friendly and loving, as this was a sub-culture which entailed no drinking alcohol, therefore less or no fights between people and no drunken behaviour.  The drink of the time was Lucozade, this is an energy drink and energy was need to stay up all night as the majority of the clubbers at nights such as this were ‘on one’ or ‘schooming’ in clubbers terms meaning to be off it on drugs.  The style of dress at this time was not what was usually expected, it consisted of baggy jeans, t-shirts and hoodies in which the clubbers could take off when they got hot and sweaty and dance with their tops off, this was embraced by all clubbers.  

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   By the summer of 1988 many of the mainstream clubs had heard about and picked up on the dance scene and as a result of this had begun to play house.  Clubs such as the ‘Heaven Club’ put on house nights and the summer of 1988 became known as the ‘Summer of love’, 1988 also became known as this because acid house had been introduced and DJ’s quickly found themselves in the midst of these illegal raves, putting together sounding and lighting as discreetly as they could to avoid the police.  At first a few random events were ...

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