Social Identity and Social Comparison in a Collegiate University System

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Caroline Brown         Social Research and Design I        10/12/03

Social Identity and Social Comparison in a Collegiate University System

Introduction

The traditional collegiate system of Durham University is unique to just three universities with in the UK: Cambridge, Oxford and Durham.  In total there are 15 colleges at Durham University, 13 of which are in Durham city, the remaining 2 based in Stockton at the Queens Campus. Once becoming a member of a college a student will remain in that college for their period within the university, graduate in the college gown, have the opportunity to attend college social and formal events and participate in college societies and sports teams.  The college a student becomes a member of will inevitably become a major part of their university life and identity.

The Stockton campus was established in 1992 and was opened by the Queen in 1993, with the two colleges, George Stephenson and John Snow, opening within the first 6 years, therefore making them the most similar in age out of the total 15 colleges.  They are also very similar in size, George Stephenson having 900 members and John Snow 850.  Students applying to colleges at the main Durham campus have the opportunity to apply to specific colleges on application; however those applying to the Stockton campus do not have this option and are assigned to either of the colleges once accepted into the university.  

Background theory

Henri Tajfel and John Turner (1979) suggested social identity theory as a concept where humans obtain their identity through the groups within which they interact, often to the point of self-evaluation on the bases of significant group characteristics.  The theory was developed in an attempt to explain the tendency for humans to form themselves into groups and stay in those groups even if there was no freedom of entering, for example nationality.   The concept of social identity is based upon several descendent theories such as ethnocentrism, which in turn has a base in stereotyping and in-group bias (Hogg and Adams. 1988).  

An experiment carried out by Tajfel (1971) demonstrated the theory of social identity by randomly dividing a group of schoolboys into two separate groups but informing the children it was due to the answer to a choice question in a questionnaire carried out earlier on the boys.  After the children had been split into two groups they were put into pairs, one from each group, then each schoolboy was given money to distribute however he saw fit to a single pair.  The only information known about the pairs when deciding how to distribute the money was the code name of each participant and which group they were assigned to.   The results showed that although there was a degree of fairness between money distributions, there was a tendency for the children to strongly favor members of their own group.  This is known as in-group favoritism strategy (Hogg and Vaughan. 1998) and suggests that although the groups were formed on a random basis, members of each group believed their group to be the better group.

The belief of a particular group to be superior to another group can be related to the theory of social comparison, where by a human has a basic need to obtain, through comparison between themselves and others in a positive manor, self esteem (Suls and Miller 1977).  This can result in very competitive relationships developing between different groups: in order to increase the group stasis by out performing the other group, while in doing so increasing self-esteem.  Social comparison by group again has similarities with ethnocentrism, and the subsequent evaluation of an out-group individual on in-group qualities.

Research carried out by Cialdini (1976) uncovered a tendency for students at 6 Universities to wear clothing with their team's logo on the day after victories but not after defeats, this was termed the effect of basking in reflected glory and cutting off reflected failure (Cialdini 1976).  The investigation then went on to show that the sports fans used phrases such as “we won” to describe a success, indicating a sense of belonging to that particular team, while phrases such as “they lost” were used to describe defeats, indicating a detachment from the team (Cialdini 1976).  

Colleges differ from many groups, as there is no initial common ground.  For example within a society or club each group member has an interest in the focus of the society, i.e. within a church group everybody has the common ground of being Christian. The same can be seen with groups an individual has had no freedom of becoming a member, such as nationality, each individual has the common ground of being the same nationality.  The collegiate system, especially the two Queens Campus colleges, forms groups with no initial common ground where individuals are placed into a college amongst others with no common interests. Although it could be said the common ground is that each individual is a member of Durham University and aims to achieve a degree, however this would create a common ground between every student within the university rather than within the college.

The method of allocation into either George Stephenson or John Snow College is done on an unknown or perhaps random method; at least the students are unaware of the procedure.  The unknown factor of group allocation combined with the similarities between the two colleges, such as age and both being based at the Queens campus provides an ideal opportunity to assess the collegiate system in respect to group behavior and social identity whilst also assessing a student’s affinity to their college although there is no initial common ground.      

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Hypothesis

The nature of the collegiate system within Durham University gives its students a strong college affinity leading to a sense of social identity and a inclination to bask in reflective glory and cut off reflected failure.

Objectives

  1. To asses the extent of a student college affiliation
  2. To assess the affects of a collegiate system a students sense of identity within the university
  3. To highlight possible occurrences of Basking in reflective glory, or cutting of reflective failure

Methodology

In order to meet the objectives the most suitable method of data collection involved ...

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