Compare and contrast the techniques employed in a variety of print advertisements.

Straight way when this advert is seen it is eye-catching this is because yellow is a bright colour

so you can't ignore it. There are eight people shown on the advert with their heads up high and

their noses up high therefore, the advert is trying to show that they can smell the pasta sauce and

it is outstanding. Therefore, the purpose of it is for you to buy it and check the smell for yourself

and also the taste. The Audience may think that it shows that the smell is nice it will mean that

the pasta sauce is tasty too. At the bottom of the advert there is an image shown of a jar of the

Rustico Bertolli. It looks good quality. This is because Rustico is well-known company. The

way the Rustico Bertolli is presented as I have said makes it good quality. The layout of the

advert is well presented and structured. This is because the first thing you see is the eight people

enjoying the smell. Which makes it persuasive.

The similarities between this advert and the Kelloggs Special Bar are that the backgrounds

have been contrasted well and made to be eye-catching also persuasive by the atmosphere and

images. Both of these adverts get you tempted too buy them.

Thirdly, my third advert is another Kellogg's product, which is Kelloggs Special Peach and

Apricot cereal. This advert is similar to the Kelloggs Special Chocolate Chip Bar. This is

because they are from the same brand. On the advert the background has an orangey blended

peachy affect. There is an image of a big juicy tasty peach, with the cereal on top of it. The

purpose of this image is for the audience to see that there is not much difference between the

peach and the cereal. The layout of it has been set out effectively. This product is also new so

people may want to be the first to try it. It has a slogan, which is " 100% taste 1% fat". This is a

mnemonic device. Therefore, for the people that have a balanced diet will be wanting to try it

because it is healthy. This slogan is persuasive. The atmosphere makes you tempted to eat it this

is because it is all blended in with an orangey peachy affect. This advert is hard to ignore

because the font stands out. So you're thinking, " Why should I buy it?" Well there are many

reasons. This advert is eye-catching, persuasive, the product is healthy, looks tasty, it is new

and it is a product from a good quality brand.

There are not many similarities between this advert and the Rustico Bertolli. There is one,

which is that both of the adverts backgrounds stand out. There are many similarities between

this advert and the Kelloggs Special Bar. Why wouldn't there be? It is a product from the same

brand. The layout is the same, there is an image shown which is shown tasty, they both have

something to say about health also their slogans are mnemonic devices. The media effects of the

adverts are outstanding because the background colours are blended in with a lot of effect. The

media effects make the atmosphere like it is the real thing.

The fourth advert is Huggies Nappies. In this advert it has two Huggies Nappies packs in the

middle. Therefore, first thing to be pointed is that Huggies is a good quality brand. On top of the

advert it says " 2 for £16". This is persuasive because they have been offered a deal, which may

be well good. The background of the advert is red. This advert is not very eye-catching. It has

not got much media effects this is because the atmosphere doesn't make you want to look at the

advert. At the bottom of the advert is says " Trust Boots". The audience may want to buy this

because it is a well-known brand. It has a special offer and people will think may as well buy it

as it is on offer. This advert is persuasive because it shows that the advert is on offer so you

gain profit and save money. There are not many similarities between the 3 adverts above. One

that could be said is that the way the Kellogg's products are new so people may want to be the

first to try it well the Huggies Nappies on sale so people may want to buy it because they save

money.

The fifth and final advert is Clarks Shoes. In this advert there is a detailed image of a woman

reflected in mirror with Clarks Boots on. The background is dark as well. The black described

the class of shoes because of the darkish feeling and darkish colour suggests of something being

rich. It is trying to show that it is a designer but it is a well-known shop. Clarks is a well-known

shop with good quality and the latest fashion. In the advert it shows three types of boots. The

atmosphere of this advert is a very dark, rich, detailed and class feeling. The audience will feel

this way because of what the media effects have done to make you feel this way. The three

types of boots shown look fashionable and the latest ones out. So the audience that always

wants the latest fashion may get some. The layout of this is very different and its own style which

makes it even more special and eye-catching. It will be hard to ignore! The similarities between

this advert and the Kelloggs Special Bar, Kelloggs Special Peach and Apricot Cereal and also

the Rustico Bertolli is that all of the backgrounds are eye-catching and blended in too give you

that feeling of temptation to buy the product on the page. All the adverts are persuasive in their

own ways and styles. In this advert and the Kelloggs products the layouts are individual and

persuasive to buy.

Conclusion

I have looked at five different adverts and described them. " Are the advertisements effective?

Why?". In my opinion I think yes the adverts are effective. They are effective in their own styles.

The images that are used in the adverts make the product tempting to buy and persuasive. One

of the main reasons why the adverts are effective is because of the background colours they

make you read the advert and not just ignore it. The Font of the writing is also important

because if it is just normal bold plain its jus boring but if it is 3d in bubble writing it stands out

and makes you read more.

by luke james