• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

aims and objectives

Extracts from this document...

Introduction

Introduction Aims, Beliefs and Objectives The mission statement for Coca Cola is 'to benefit and refresh everyone who is touched by our businesses. In order to achieve this one of the aims of The Coca Cola Company is to provide the best product that they can to the public, and create customer satisfaction. To ensure this the company ensure that all employees are working to their highest standards to create the best product, in the quickest possible time to make sure that there is an ability for quick distribution. They also aim to never let their high standards of quality fail. To do this, there are strict assessments at each stage of the production of all products at Coca Cola production plants, throughout the day. When distributing any products, Coca Cola arrange with the distribution companies what standards Coca Cola expect from them. This means that the customer will always be satisfied with the product, and will hopefully increase the amount of customers that Coca Cola have. This would in turn create a bigger profit for the company, and also satisfy the shareholders more. Another mission of the company is to continue growing and expanding, without forgetting the importance of the customer while doing this. To do this, Coca Cola try to keep improving the quality of their product continuously, in order to satisfy the consumer more; in turn allowing the company to grow more financially. ...read more.

Middle

This would help retain customers and gain a healthy profit. WH Smith has located each of these stores in an excellent location around the UK. While they gain customer loyalty by doing this they will also gain a steady income so they will be able to share some of its profits with its shareholders. However if they don't make customer loyalty and gain a steady income, they will lose money and so will its shareholders. The shareholder of a WH Smith is always at risk of losing their money, which is why WH Smith offer a better return than that of a bank where the shareholder is at no risk of losing money. Another of WH Smith 's aims is to look after their customers as customers are very important because they provide income to the business. Also WH Smith need to do their best to deliver good products at a cheap price to their customers and the public. WH Smith aim to treat all their customers in an appropriate manner. By doing this WH Smith will gain customer satisfaction and lifetime loyalty. By treating their customer's well WH Smith will also get a good reputation and also they may gain other competitors customers. WH Smith also aims to understand their external customers needs better. Therefore, WH Smith carries out market research to find out the customers needs. They produce surveys and questionnaires for the customers to fill out. ...read more.

Conclusion

They need to keep working at how to give a better service than the rest of the similar store in the UK. * WH Smith aims to expand its business even more by introducing more selling items such as cosmetics, clothing, jewellery, electronics etc. This is a good aim to achieve, as it will bring in more customers who come into WH Smith to shop. WH Smith could also make more money by producing their own brand. It is another reason to bring in more capital and expand. They aim to make their market share bigger than 2%. * Retailing service. WH Smith continues to produce new products and services to bring in more custom to make the business better and bring in more success. They also questionnaires to help them to analyse their customer's trends and see which products and services the customer needs. WH Smith also have a website where people can order food and non food products to their house. This is more convenient as busy parents or old people to get their weekly shopping. This is a very good way in which the business can reach its aim of increasing profit as more people use the internet for shopping. * International. WH Smith also has 40 stores outside the UK. By expanding abroad, WH Smith is making itself a very well known name to everyone. Having stores outside the UK brings in more capital and reason to expand to other countries. Gabby Ajibola ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    In January 2011 VAT is going to rise from 17.5% to 20%. This is not good news for businesses as it means they will have to charge their customers more or take the fall themselves. Many people do not mind the increase as they know the country is in debt

  2. Identifying the customer needs at marks and Spcner

    Primary research helps Marks and Spencer meet their aims and Objective "Accelerate store renewal programme" because Marks and Spencer can use this information to find out what their customers want therefore they can take into consideration all feedback to help them meet their accelerate and renew their stores with new product and provide service.

  1. Introduction into my first business Tesco.

    In 1968 the Victor Value chain became part of the company. When was the first superstore opened? Tesco introduced the concept of a superstore in 1967 when it opened a 90,000 square feet store in Westbury, Wiltshire. The term superstore was first actually used when Tesco opened its store in Crawley, West Sussex in 1968.

  2. Corporate Governance - Shareholder's duty of care.

    The High Level Group of Company Law Experts argue that for these reasons "in a proper system of corporate governance, shareholders should have effective means to actively exercise influence over the company8". One argument in favour of shareholder value maximisation in a world of incomplete contracts is that shareholders are relatively less well protected than other constituencies9.

  1. Free essay

    Market Research

    Objectives can be an effective source of motivation to employees. It can give them a valuable purpose in the role of the business, helping them to work harder, and fulfilling the best within the business. Objectives are also helpful because it gives the firm a direction, helping them to co-ordinate activities in order to achieve the final mission statement.

  2. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    When there are low levels of economic activity, then consumers tend to spend less and save money for a rainy day, so then consumers wouldn?t be spending on luxuries or buying a lot of products from businesses ? from that business?s wouldn?t be making much profits.

  1. D2: Analyse the importance of legislative and regulatory controls on food retailers

    Healthy and safe environments Healthy and safe environment is to help employees or staffs to have a safer environment also not only this for their customers. A business needs a proper building so nothing happens, non-wet floors so the business has a safer environment.

  2. Applied Business. Investigating a business Preston Manor High School

    New development such as introduction of modern technology means the school can achieve some objectives more easily like ?Implement further changes and improvements to provisions for 14-19 year old? because adding modern technology is improvements to provisions for students and this is a good method to attract more students to this school because of the modern technology provided.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work