• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

ELECTRONIC BUSINESS

Extracts from this document...

Introduction

Task Four (Creating a website for Woodley Hotel) Site Map Story Board Design - Brief A design brief is a written document developed by the client and the designer. A design brief is usually developed from meetings, phone calls and emails between both parties and may take time to get right. What is the purpose of a design brief? A design brief serves as an essential reference point for both parties where various aspects of the project are discussed and agreed upon before project commencement. This helps to develop trust between the client and designer whilst highlighting relevant issues and enabling efficient project management and delivery. The Purpose of the Site I have suggested the reason, with an example, why businesses such as the Woodley may decide to create their own website. The reason for creating a website is because of the opportunities that are available for the business as they will enter a global mass market which means that the Woodley Hotel website will be able to reach a wide range of audience that are across the globe as they may likely be able to use the website to book for a hotel that are located in Reading as they may be visiting their friends and family that live in Reading or may need to travel to Reading to work. ...read more.

Middle

In order for the hotel to comply with the laws, the homepage will have the terms and conditions, privacy& cookie policy and the site map of the business as it will be at the bottom of the home page. Security Features By creating a website for the Woodley Hotel, the internet offers a range of opportunities to find masses of information and buy products from around the world with out moving from the office or homes. This is a screen shot of the Dedicate SSL (Secure Sockets Layer) Certificate. This Decate SSL certificate safeguard the reputation of the Woodley Hotel business by using a public-and-private key encryption system to uniquely identify individuals carrying out transactions on the Woodley Hotel website, making information exchanged unintelligible to anyone other than the intended recipients. With the 1&1 SSL Certificate, the Woodley Hotel customers will be assured that they are not exposed to the risks associated with transmitting data over an open network, as it means that they can trust and relia on the business website as they give out their confidential informations. Because I will be creating a website for the Woodley Hotel, I will therefore be making sure that the software in which I will be using will have an appropriate firewall and virus checkers in ...read more.

Conclusion

How to promote the business online In order for the Woodley Hotel to promote their products and services, the business will therefore need to produce an article on the local newspaper and also produce a leaflet which will contain all the information about the Woodley Hotel. By using this type of way to promote the Woodley Hotel website, the business will be able to target some of their market segment which could be the local community. If the business did consider creating a leaflet to promote their products and services then the Woodley Hotel will simply need to distribute their leaflets to houses and local businesses who may decide to use the hotel. However the Woodley Hotel could also try to use the internet to promote the business, these are the following ways in which the Woodley Hotel could use the internet to promote their products and services. As one of the example from the design above of promoting the Woodley Hotel on the internet, the business itself could simply consider to produce a banner advert to promote the business. The business should therefore place their banner advert on other businesses website or on the search engine such as the yell.com and google which could be linked to the Woodley Hotel website. Lahai - Sannoh Mr - Sears Task Four (Electronic Business) ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. BTEC BUSINESS UNIT 2

    to show you family and friends (if there is a wedding or a birthday and you want to buy a present off the website). They call it a 'wish list'. The wish list also informs you when a product is in stock if the product was out of stock when you checked it last time.

  2. Business Studies Company Profile

    have a lot of new and exciting technology, but may not be a car built to go fast. Another example is the opposite of this, where the teams could mainly consist of engine mechanics, and so the car could be built to go fast, but not a comfort car, with all the gadgetry.

  1. Opening a sandwich shop in huddersfield

    HD1 2BR Jacks's caf´┐Ż, HD1 5EZ Stephen's, HD1 2RT Subway, HD1 2AN Jazz Cuisine, HD1 4LE Party pantry, HD1 5EY Ma Bakers, HD1 6ER Chapel hill sandwich box, HD1 3ED I class these as my key competitors because these are the ones who came up when I searched on yell.com in the HD1 area.

  2. Business Coursework - Setting Up A Small Business

    Cobham,(3.42 miles, 5.5 km) Woking (6.5 miles, 10.46 km) and Guildford (10.01 miles, 16.11 km) The main shopping area in the high street, is a fairly long street, roughly 1 mile long and has a large variety of shops catering for most things. Examples of shops are WHSmith's and Waitrose is the general convenience sector, Adrenaline sports and Sport'sBra

  1. I am going to be writing about the concepts of marketing distinctiveness of the ...

    You can only see it on packages in the store. So without actually going to the store and having a look you can't decide to buy the product or not. Voluntary Constraints Voluntary codes of practice are organisations which help to make sure some other businesses are following the rules.

  2. unit 2 recruitment in the work place

    job because of they match that criteria then the business would be in trouble as they would be discriminating and this would be against the law. Sex Discrimination Act 1975: The Sex Discrimination Act 1975 is an Act of the Parliament of the United Kingdom to protect men, women and transgendered people from discrimination on the grounds of gender.

  1. Unit 2 Investigating business

    These are the most effective business objectives that meet the criteria. (http://tutor2u.net/business/gcse.co.uk) Businesses obviously need to have their individual aims and objectives which are specific to their needs. Possible aims for a business would be: * Make a profit * Survive as a business after a year * Possibly expand

  2. Applied Business Unit 2 Coursework

    the company and the candidate because the candidate does not know what sort of placement the business is advertising. The first advert does show the pay per year but that could mean that the job is a permanent or temporary placement.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work