The Targeting Audience
A priority for businesses an establishing must be to work out who is their market. The size of the internet mark can therefore make it quite difficult for businesses such as the Woodley Hotel to decide who is likely to be their target audience for the business. However, planning a website is no different from designing a leaflets, brochures and manuals.
In this case, the main targeting audience for creating a website for Woodley Hotel will therefore be for people who regular come and visit their friends and families that live in Reading as some visitor may not want to live with their friends and families they some may want to have their own privacies. However over the past few years, Reading has been developing as the town wanted to become a city where people from other countries will want to visit and Reading has also been providing more jobs for people to work as the town contains a large business parks. So therefore business people will be the other targeting audience for the Woodley Hotel.
Contents and Design issues
The design above shows a schematic version of the table to create the home page for the Woodley Hotel. In order to create this design, I therefore used word processing programme such as the Microsoft Word as it help me to create the tables to produce the business documents. However by looking at the design of the home page for the Woodley Hotel, the main navigation bar will be located at the left hand of the home page and at the centre of the page, it will contain a picture of the Woodley Hotel with the description of the hotel. The home page will also contain some pictures of other products and services that the hotel such as the Rooms, Restaurant and Bar. The home page will also have where the Woodley Hotel customers can book for their hotel and the customers will also use the search engine to search for other hotel for example as the Woodley Hotel website will contain a search engine. In order for the hotel to comply with the laws, the homepage will have the terms and conditions, privacy& cookie policy and the site map of the business as it will be at the bottom of the home page.
Security Features
By creating a website for the Woodley Hotel, the internet offers a range of opportunities to find masses of information and buy products from around the world with out moving from the office or homes.
This is a screen shot of the Dedicate SSL (Secure Sockets Layer) Certificate. This Decate SSL certificate safeguard the reputation of the Woodley Hotel business by using a public-and-private key encryption system to uniquely identify individuals carrying out transactions on the Woodley Hotel website, making information exchanged unintelligible to anyone other than the intended recipients. With the 1&1 SSL Certificate, the Woodley Hotel customers will be assured that they are not exposed to the risks associated with transmitting data over an open network, as it means that they can trust and relia on the business website as they give out their confidential informations.
Because I will be creating a website for the Woodley Hotel, I will therefore be making sure that the software in which I will be using will have an appropriate firewall and virus checkers in place to protect the Woodley Hotel computer system and all their confidential information’s such as the names and addresses of their customers and employees. This is a legal obligation that was found under the Data Protection Act which was introduced to control all the use of personal information. This place an obligation on those who process their information, while at the same time giving the rights to those whose data is being protected.
However in order for the Woodley Hotel Company to comply with the Data Protection Act, their website must clearly inform the purchaser how the information is giving to be used. For instance, if the business wishes to have the option to pass on the detail of their customers to other organisations, it is required to obtain a specific permission from the customers for the process to take place. And if the customers did declines the offer from the website, then they must by tick the box to show that they are not interested for the offers, under the requirement of the Data Protection Act it would simply be illegal for an organisations to pass their customers detail forward to another second party.
How to get the site up and running
A Web hosting service is a type of service that allows an individuals and organisations to provide their own website accessible via the World Wide Web. Web hosts are companies that provide space on a server they own for use their clients as well as providing internet connectivity, typically in a data centre.
This is a screen shot of a different type of hosting that Woodley Hotel could use when they are setting up their website. The screen shot above also shows the different range of prices that my chosen business could simply use. However it could be expensive depending on the type of hosting that businesses such as the Woodley Hotel would want to use. For example, if the Woodley Hotel wanted to have a professional web hosting, then they will need to pay £11.99 per month because this type of web hosting contains a range of better features such as having 20GB of web space where as in other category of web hosting on the screen shot, there are less features that the package contains,
This is a screen shot of website specialist software. This Dream Weaver CS4 Web Design Software from Adobe is a powerful web development tool that allows businesses to work with HTML, XML, and CSS data in either code based interface. The visual features tools that will help businesses better develop the best practice website that is complaint with web standards. Dream weaver seamlessly integrates with fireworks, flash, photo shop and illustrator, making it a crucial component for a powerfully streamlined web development work flow. The Woodley Hotel could buy this software in building of their website but might be tool costly as it is about £400.
How to promote the business online
In order for the Woodley Hotel to promote their products and services, the business will therefore need to produce an article on the local newspaper and also produce a leaflet which will contain all the information about the Woodley Hotel. By using this type of way to promote the Woodley Hotel website, the business will be able to target some of their market segment which could be the local community. If the business did consider creating a leaflet to promote their products and services then the Woodley Hotel will simply need to distribute their leaflets to houses and local businesses who may decide to use the hotel.
However the Woodley Hotel could also try to use the internet to promote the business, these are the following ways in which the Woodley Hotel could use the internet to promote their products and services.
As one of the example from the design above of promoting the Woodley Hotel on the internet, the business itself could simply consider to produce a banner advert to promote the business. The business should therefore place their banner advert on other businesses website or on the search engine such as the yell.com and google which could be linked to the Woodley Hotel website.
