Purpose
The purpose of hotel de Zon is to have as much as possible guests and provide the best services to them as they can. The reason why they exist is because people want to relax or just want a place to sleep because they can’t sleep at home for any reason. Nowadays people are more luxury.
On vacation they take a hotel in place of sleeping in a tent on a camping. So there is ask for more hotels with different price-ranges for different target groups. There is more competition these days.
Ownership.
Hotel de Zon belongs to the private sector. It’s owned by private citizens and the owners risk there own money so actually they have to succeed, because if they don’t they lose there money.
Task 2.1
Describe the different stakeholders who influence the purpose of two contrasting organisations. Use the outcome of Task 1 to fill in 2.1
The Mediamarkt
Customers
When the customers don’t buy anymore in the Mediamarkt, then they’ve got a problem → when they don’t sell anymore, there’s no profit anymore.
Employees
When the employees don’t work anymore, the customers can’t buy anymore.
Suppliers
When the customers stay away from the shop, then the suppliers don’t have to deliver as much products as usual.
Owners
When the company’s losing profit, or worse when the company turns loss the company may be become bankrupt. The owner start thinking about selling the company.
Pressure groups
The competition in the product industry of the Mediamarkt is huge.
There are so many shops who are selling the same things, with also much advertisements and sales.
Trade unions
The Trade union seeks for better working conditions for their employees.
Employer associations
They take care of the interests of the employers. So if the employers want something, then the association is going to try to make that happen.
Local and national communities
If the Mediamarkt has plans to extend the company, then is it possible that the community objects. The Mediamarkt has to make a deal with the local community.
Governments
Before the extending of the Mediamarkt they have to ask the government if it is okay. If the government doesn’t agree then the plans have to be changed till the government agrees.
Links and interdependencies
The Mediamarkt decided to start a shop online, so people can shop easy, smart and especially fast at home. An advantage for the customer, but not for the employees.
Hotel de Zon
Customers
The quantity of guests is very season modifying, with holidays there are definitely more guest then when it’s a rainy day just in the winter. If there’s to much request to your hotel you can think about extending.
Employees
The client is king, so the employees have to do anything to make the client comfortable. Clients could complain about the services.
Suppliers
When hotel de Zon is going to expend, suppliers have to deliver more products like food for the guests etc.
Owners
When the company is expended the hotel can take care of more people so the profit is bigger.
Pressure groups
Except the growing competition in the hotel business, are there not many pressure groups. People live more luxury nowadays, so everybody try to run the best hotel which is possible.
Trade unions
It’s very important everything is safe and clear in the hotel as well as for the guests as for the employees.
Employer associations
For example: the government wants a salary increase for employees, then the employer associations can discuss that with the government.
Local and national communities
If there is nuisance, the community can go to the employer and tell him what they think about it.
Governments
For subsidies you have to be at the governments, they’ll take a look if you have any rights of these subsidies.
Links and interdependencies
When you’re a big company you have to invest. This may be seen as a bad thing but those thinks can just turn out better then before.
Task 2.2
Outline the rationale of the strategic aims and objectives of two contrasting Organisations. Use the outcome of 2.1 to fill in 2.2.
Aims of the Mediamarkt
- Make the most of profit as they can
- Be the number one electronic shop
Objectives of the Mediamarkt
- To expend
- To undercut the fares of rivals
- To offer sales on much bought-stuff
SMART
In business a good set of objectives should be SMART.
The term SMART stands for:
- Specific
- Measurable
- Achievable
- Realistic
- Time related
The SMART term and the Mediamarkt
- They are specific, they want to be the number one electronic shop.
- They are measurable, in the end of the year they can do a market research to see of the objective is get through.
- They are achievable, they want to make more profit than last year so they are improving.
- They are realistic, they have many shops and employers and employees.
- They are related, they have shops all over the world.
Aims of hotel de Zon
- Make sure that they can offer the best accommodation and activities for their guests.
- Want to be the best hotel in town.
Objectives of hotel de Zon
- The employers have to have a certificate, so there guests have the best service which is possible.
- Keep the certificate of quality guarantee.
The SMART term and hotel the Zon
- They are specific, they want to be the number best hotel in town.
- They are measurable, the improve is the quality of the employers.
- They are achievable, they have more knowledge about disabled people so they are improving.
- They are realistic, every hotel wants to offer the best services there is, so you can reach this objective.
- They are related, they get good reference when they deliver good services to their guests.
Task 2.3
Describe the functional activities and their interdependencies in two contrasting organisations. Use the outcome of 2.2 to complete this task.
The Mediamarkt
Interdependencies
Finance and sales
If a company don’t sell products, the company can’t exist because the first aim of a company is making profit, because if they don’t, the company lose money.
Production and delivery
If a company don’t have a production, then there is nothing to deliver.
Production and service
When a company don’t have a production, there are no services need to offer to the customers because there is nothing to permit service of.
Marketing and production
When a company don’t have products there is no marketing need
Activity
Finance
Functions
- Keeping records of financial activity
- Providing managers with information and helping to create financial plans.
- Financial accounting:
- Management accounting
Activity
Human resource management.
Function
- Welfare role
- Supportive role
- Bargaining and negotiating role
- Administrative role
- Educating and developing role
Activity
Production
Function
- Who makes the goods
- How the goods are made
- when the goods are made
Activity
Service delivery
Function
- Dealing with the customers
- Dealing with customer complaints
- Making sure customers get good service
- Training staff to work with customers.
Activity
Marketing
Function
- The products that the company produces
- The prices charged
- The promotions designed to encourage customers
- The place where goods will be sold.
Activity
Sales
Function
- This department is responsible for the process getting customers to buy what the company produces.
Activity
Procurement
Function
- Obtaining important resources
- Developing lists of suppliers on a database
Activity
Information technology services
Function
- Supporting other business functions
- Providing specialist IT support
- Managing computer functions
Activity
Customer service call centre
Function
- Calling centre employees
- Computer databases and other data sources
- Telephone networks
Activity
Management information systems
Function
- This system is designed to provide managers with relevant and necessary information.
Hotel de Zon
Interdependencies
Projects and finance
Promotion
Activity
Finance
Function
- Keeping records of financial activity
- Providing managers with information and helping to create financial plans.
- Financial accounting
- Management accounting
Activity
Human resource management.
Function
- Policy making role
- Welfare role
- Supportive role
- Bargaining and negotiating role
- Administrative role
- Education and development role
Task 4.1
Describe how three external factors are impacting upon the business activities of the selected organisations and their stakeholders.
Use the same companies as you did Task1 and Task 2.
Key elements in the environment are:
-
Competition, rival companies are continually changing what they have to offer. They may lower prices, bring out new products and setting up new advertising campaigns
-
Political factors, the action of government affects business and other organizations.
-
Economic factors, the economy consists of business, individuals and the government
-
Social factors, society is made up for all the people in a given area it is important to be able to find out what the main trends are that are happening in society because these trend affect business.
-
Technological factors, development of new techniques. For example: new types of products and new processes to make products.
The Mediamarkt
External factor 1: Competition
The technology is growing and growing and almost every shop sell electronic machines, this don’t have to be a huge machine like a TV, it also could be a calculator. The competition in the electronic machines industry is killing. So how you going to deal to make the most profit of all these shops? At first you have to make advertisement, because if you don’t then people don’t know what you have to offer. Second you have to know sure that your products are from the best quality and the lowest prices and at last but not least if you offer good services for you customers then you deserve good reference for your shop.
External factor 2: Social
The target group by the media market is very divers. The store has been arranged for young and old. Because the greying of the last years is really increased, the Mediamarkt could more aim on the older people.
But the bigger part of the product range is now based on the younger target group. These are all used to that luxury stuff and will pay many money for those stuff.
External factor 3: Technological
I already told that the technology is improving very fast the last years. If there is a new mobile phone on the market a few weeks later there is a new phone already. Also a example of a new hype in the entertainment industry is downloading of CDs and DVDs. Much more easier and it’s costless, but for shops like the Mediamarkt it’s a bad thing: If people keep on downloading, Mediamarkt can stop sell CD and DVDs.
Hotel de Zon
External factor 1: Competition
In Holland, there are at a rough estimate about 2200 hotels. With different stars and different target groups. This means there is a huge competition, but nowadays there are more people who want to make use of a hotel. For holidays but also just for a weekend or for work.
External factor 2: Social
There are lots of people who have interest in a hotel. And that number of people is rising fast. Hotel de Zon have to advertise, because else people don’t even know it exist. There also come celebrities to hotel de Zon, so then a hotel can become attractive to other people.
External factor 3: Political
Of course laws affect to hotel de Zon.
- There are Local traffic laws determine which roads suppliers are allowed to travel on when making deliveries. And these laws determine where vans and lorries are allowed to load and unload.
- There are national laws which does have effect on hotel de Zon.
For example: The working conditions of the employees has to be good.
- There are international laws which have supremacy over national laws and are created by international bodies.
For example: child labour is not allowed.
Sources
BTEC national business book 1 || 2nd edition