P4.
Communication is essential in any business and is vital for the business to be successful. Boots and their employee’s communicate in both formal and informal ways. During working hours communication between a boss and his/her employee would be formal, as it is concerned with work. This includes meetings, written memos and telephone conversations and reports would be formal or formally presented. But if it was during a lunch hour or out of work time, I would believe the communication would still be formal to a certain extent, but not as formal as it is their own time and can do as they wish unlike at work they must obey members of staff above them.
In Boots they have lines of communication which is formal way of communicating. They have both main categories of communication which are oral and written.
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Peer Reviews
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Quality of writing
The technical term 'Lateral Communication' is quite unclear. The student has tried to explain this, however the description is quite poor. This will need to be re-written, as this will show the examiner poor understanding of what this term means. On the flip side, the term 'Vertical Communication' is explained well and the examiner will most likely read this with ease.
Level of analysis
The section 'Oral Communication' is quite good. As this clears defines the term, and gives their opinion. The report can have opinions, as long as there are justified, and the student has given their reasoning to this. This paragraph of the report, would gain high marks. The section 'Written Communication' is lacking some detail, as this mentions how letters can be used. However letters are not commonly used within business, and their could state 'However letters are not commonly used in the majority of business's, as I've mentioned above businesses can also use e-mails'. This would show the examiner understanding of how business work at this stage of technology.
Response to question
In summary, the report states a number of different methods Boots would use to communicate to their consumer's and employee's. This is quite good, however more detail is needed. The report uses the case study of Boots. However the report doesn't state what Boots is? I understand that this is a retailer high-street store, however this may not be clear to the examiner.