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Communication in Boots.

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P4. Communication is essential in any business and is vital for the business to be successful. Boots and their employee's communicate in both formal and informal ways. During working hours communication between a boss and his/her employee would be formal, as it is concerned with work. This includes meetings, written memos and telephone conversations and reports would be formal or formally presented. But if it was during a lunch hour or out of work time, I would believe the communication would still be formal to a certain extent, but not as formal as it is their own time and can do as they wish unlike at work they must obey members of staff above them. ...read more.


encourage feed back which is from the staff at the end of the hierarchy usually the operatives up to the senior managers, informing the managers of their views and alternative ideas. Supervisors to Employees or Employees to senior managers (feedback) 1 Also vertical communication could be used to praise to an employee of a job well done this is one of the methods Boots use to help motivate employees. 2 Feedback from employees on new working methods, response to surveys or questionnaires, and employees may also give their own opinions and suggest methods which may be more suitable. 3 Quasi- vertical communication is where staff representatives have direct contact and dealings with their line managers or senior managers. ...read more.


Written Communication may be sent by mail or transmitted electronically. They can include illustrations or graphics as well as text. A letter is the most obvious example of a business communication. Others include telephone messages, notices on notice boards, newsletters and reports. Brochures and catalogues advertising products are also a form of written communication. Documents accompanying a purchase or sale communicate information about the price and the product or service that has been brought Written communication is basically words on a sheet of paper. There are many methods of written communication which can be either formal or informal. There many types of communications: Internal External Internal External Telephone Telephone Memo Letter Voicemail Voicemail Email Email Pager Answering machine Telephone message Fax Private radio Direct conversation Report Form Direct conversation Meeting Summary Brochure Meeting Interview Staff newsletter Invitation Interview Presentation Notice Sales documents Presentation ...read more.

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Response to the question

In summary, the report states a number of different methods Boots would use to communicate to their consumer's and employee's. This is quite good, however more detail is needed. The report uses the case study of Boots. However the report ...

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Response to the question

In summary, the report states a number of different methods Boots would use to communicate to their consumer's and employee's. This is quite good, however more detail is needed. The report uses the case study of Boots. However the report doesn't state what Boots is? I understand that this is a retailer high-street store, however this may not be clear to the examiner.

Level of analysis

The section 'Oral Communication' is quite good. As this clears defines the term, and gives their opinion. The report can have opinions, as long as there are justified, and the student has given their reasoning to this. This paragraph of the report, would gain high marks. The section 'Written Communication' is lacking some detail, as this mentions how letters can be used. However letters are not commonly used within business, and their could state 'However letters are not commonly used in the majority of business's, as I've mentioned above businesses can also use e-mails'. This would show the examiner understanding of how business work at this stage of technology.

Quality of writing

The technical term 'Lateral Communication' is quite unclear. The student has tried to explain this, however the description is quite poor. This will need to be re-written, as this will show the examiner poor understanding of what this term means. On the flip side, the term 'Vertical Communication' is explained well and the examiner will most likely read this with ease.

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Reviewed by danielbeal 23/02/2012

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