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Analysing an advert.

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Introduction

Analysing an advert. The media is the term we give to mass communication. It includes the press (newspapers, magazines) T.V and radio broadcasting, and also the most recent super highway of the internet. Media networks reach everyone, they are global and therefore extremely influencial. Advertising, in particular, exerts great power on specifically targetted audiences, massively influencing choices through careful manipulation of images which play on human weaknesses. Advertisements use many and varied special techniques such as slogans or catchy phrases which will be remembered and associated with the product advertised. Jingles are frequently used for the same purpose, rather like a slogan. These, of course are used on radio and T.V. There are many more which will be demonstrated in the analysis which follows, but it is important to note that these techniques are aimed to persuade people to buy particular products that they have been made to believe they cannot survive successfully without. Adverts exert enormous sway in today's society and can be seen all around us; television, newspapers, magazines, on bill boards, modes of transport, such as buses and trains, free leaflets, posters, in shops and increasingly in sales promotions conducted by telephone. ...read more.

Middle

A little lower and to the left is a larger than life-size picture of a pot of the product - Dove body Silk. Again, the word silk is here. Dove have chosen to call themselves by the name of a bird representing peace and love, providing us with the euphoric message that the product itself will give us all this. The word Dove has been written in a fancy, curly, italic font. This makes the pot look more fancy rather than plain. It looks more professional and sophisticated which will make us want it so that we achieve sophistication or at least appear to, if we own the product. The lid has been removed as if somebody has used it, even though the cream in the pot is in a perfect swirl. It looks like perfection - the cream in it, the perfectly rounded shape of the pot, the perfect white. Indeed, this perfect image can also be yours with the help of this product. Colour is very important in this advertisement. They have used almost all white and pale shades of gold. The only other colours are blue (the name Dove) with gold also picking out the logo. ...read more.

Conclusion

Then there are just three words in the next punchy sentence - Dove Body Silk. It is as if this is the answer to the wish of having 'silk all over.' The cream is then described as an amazing product leaving your skin perfect. The words silky, smooth, luxury are all adjectives we like and which describe how we would love our skin to be. We are encouraged to believe that we can get this from the Dove product. In this way, the explicit written text reiterates the implicit message of the image. This whole advert really is about making the target audience believe that the Dove product is the only way we will ever get the pure skin we want. I think that the advert does its job really well. I am convinced by it. It is an effective advertisement which is very persuasive and it is well laid out. I think this is a good advert and the techniques have been used well and to their best advantage. It should succeed in reaching its target audience. Silk underwear is sexy, therefore silky skin is sexy - it is an unspoken but explicit message which will be readily received by women of all ages who wish to be desired and desirable. Abi Howse 10G ...read more.

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