Analysis for Jeep Grand Cherokee.

This suggests it is indexical. Earthquakes are associated with power/noise and the seismic rumble from under the bonnet makes people want to buy it. This signifies to most people, a meaning that it is a good, stylish car that will impress and everybody will want. The blurred background is also important because it connotes an impression of speed and immense power, which will help to sell the car. Furthermore the man in the car is not very young for a reason. The advert is designed, obviously, to target people who can afford the £30,000 jeep, and so the image of the middle aged man, who maybe has enough money to buy one, is important. The photography of the car is responsible for making the advert work as well. Although the blurred background is probably computer generated, the car is a photograph. The camera never lies, but here it has been chosen to capture the image when the wheel hubs are blurred with speed and the slight glinting off the bonnet and headlights adds to luxury ride ordinary people could be experiencing.

In looking at the image of the iconic jeep, the advert denotes a car travelling on a long distance terrain in a natural setting, which signifies that the jeep is capable of handling rough terrain as well, a smooth ride. Also it is a realistic representation of the kinds of roads the car maybe travelling on and whatever it (or lack of it) throws at you. The juxtaposing of a dark sky and natural environment signifies a smoothness and air of mystery, further implying to the consumer that it is desirable. This is the same with the car, as it is a dark colour too. This dark/natural colour setting is predictably continued to the jeep itself, so that the consumer associates the values signified by the natural setting to the product. The picture of the jeep is on the left hand side where the sky is darker which suggests the car has just driven through the earthquake and survived.

The advert is more likely aimed at men, who tend to be the main money earners and more interested in cars and also the representation of colour for males is usually dark, and for females, dark, which further implies it is aimed at men. The ideology at work here is significant: the car represents power and authority and consequently, men learn to aspire to such images. The advertisement makes the reader feel in control and make people buy the product at price.