The advertisers use is formal and punning language. There is a ford logo in the bottom right hand corner of the advert this is also darker so it stands out. And also shows that it is a ford manufactured car.
At the bottom of the page they describe the car as individually tailored, and have leather trims and a CD-player all of these things including the fashion, modern and spacious things that were implied in the advert would all appeal to a women.
They also say that its JUST £12,995 trying to make it sound cheap. This advert works very well and is very persuasive.
The Toyota advert is a group of family photo’s set against a pale background to make them stand out. Most of them are of the car and only one of them is of their children. The advertisers say that it’s “a car to be proud of”, they play a pun on the sentence because it should be their baby their proud of. This brings comedy into the advert and the pun, are both in bold lettering.
There is a dark Toyota logo to make it stand out, and their slogan is a car to be proud of also in bold. Having a picture of a child implies it’s a family car. And so has lots of space. The sentences are short and simple. The advert gives u their e-mail address and telephone number but mentions nothing about the price. I think it appeals to young adults who have families.
The male adverts take a very different approach, in comparison to the female adverts. Firstly there is a picture of the black 4x4 BMW. With a windsurfer on top of the car, this is to show, that the car has dynamic handling. There is a white background to make the picture stand out. Also in the male advert the writing is all about performance and handling not about being tailor made and having leather trims and CD-players. They both have logo’s and slogans but instead of head of fashion it “the ultimate driving machine”. It has a BMW logo. And they give you the details of the price.
The rover letter addresses you in person, to make it feel more personal. “Dear Miss Nickless”. The advertisers put some things in bold text to make it stand out from the rest of the letter. “When did you last travel in style?” This is also a question to get you interested. They put across the idea that life’s better when you have a rover. “Traffic jams aren’t quite so tedious, red lights aren’t such a pain.”
The advertisers are also getting extra publicity from being sponsored by the commonwealth games. This implies that the car is good enough for the commonwealth games to sponsor it. They make it easy to pay for with their new payment program. “Luxury travel usually comes at a price, but not with our new affordable payment plan.” It gives you details of, the address and telephone number. They make it even more personal by adding yours sincerely, and by adding a signature.
The letters have their similarities and dissimilarities. They all address you in person, put their address and telephone number in. Have a logo and are accompanied by a slogan, have a special payment program. All of the letters are signed, have bold headlines or quotes. They all asked questions, and all of them are persuasive, and use persuasive words such as “wild” and “luxury”.
The letters give out details of price and information about the car. The letters also give you details on the specifications of the car.
The letters are also different in some ways e.g. the jeep Cherokee is the only letter with a picture. The rover is sponsored by the common wealth games. And the V.W gives you the chance to win a family holiday in Alton Towers. And you are also invited on an open day to take a closer look at the new Sharon TL. The jeep offers a chance to win a £1000 in a prize draw.
The T.V adverts were quite different they, put the same message across as the posters and letters. One of the T.V adverts I looked at was the new Audie Quattro.
The advert starts with a man riding a bull in a big stadium of sand. It was set at night, and all the floodlights were on. A slow drumming horn gets louder and louder during the advert. The man manages to tame the bull, and the bull stops jumping and stands still. The next scene is the car pulling up, really close to the screen. The background was black and then the writing appears, “ the new audie quatro,” “the ride of your life.” By the end of the advert the horn is very loud.
I find this advert very effective because, it was short and good, with a good slogan that went with the rest of the advert very well. I thought this advert was aimed at males, because it has a bull rider at the start in a big stadium.
All of the adverts were different because they had to target different audiences. The different mediums used different techniques. The posters had to be eye catching and interesting to look at, the TV adverts had used visual effects as well as musical effects.
The letters were persuasive and personal and gave you a lot of information, where as the T.V adverts and the posters had to interest you, and make you want to find out more about the car. I thought the most effective advert was the T.V advert of the Audie. I thought it was short and very memorable. Over all I think the TV adverts were the best because they were more interesting than the others, and would make me want to bye a car more than a letter would.
