• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of an advertisement.

Extracts from this document...

Introduction

MEDIA Analysis of an Advertisement From initial glances of the double-paged advertisement, the two illustrations of a young woman situated around the brief appearance of text, show as the most striking. Their possession of the majority of the advertisement's space can be partially responsible for this consequence however. The brief inclusion of text within the advertisement simply describes the novelty of the product, stressing its reputable trait of having a "molten diamond shine" - hence the use of diamond graphics at the bottom of the page. The last two lines of the text consist of language methods of repetition, "glides on slicker than slick", and rhyme, "add some flash to the splash!" to again, highlight the properties of their new product. Immediately, the glittery pink colour of the promoted product, used upon the lips of the enlarged face, attracts and focuses our eyes upon the most vibrant of colours evidently on the page. Interestingly, the reader is overwhelmed by direct looks of the eyes of this enlarged, cropped image of which are focused at the reader, luring and involving the reader into the advert, as outwardly there is more visual contact. ...read more.

Middle

As previously stated, the use of colour within this advertisement is beneficial and effective. The use of colour in general enables a higher percentage of attention and appeal to the readers alone. Nevertheless, their technique of using a combination of neutral backdrops and graphics while stressing the product through its contrastingly vibrant and shiny pinkness is further helpful in terms of promotion, as it unconsciously teaches the reader of the product the properties of their product. Through this visual teaching, a reader is not forced to place effort into discovering what the product is all about, therefore ensuring a better probability of the reader noticing the advert and being convinced by it. The lighting in this advert is used to primarily emphasize the shiny and glossy trait of the product being promoted. Additionally, lighting was used during the photography stage, when the model was taken. With correct precision of lighting, one can easily reduce, if not completely eliminate, blemishes upon the skin's surface and provide a smooth and appealing complexion. This aids the selling of the product, as the reader wants to relate the product to that of a model with glamorous looks, lighting used within photography has aided this. ...read more.

Conclusion

I don't believe the product is aimed at a particular age group, though I would focus it upon the young generation. The use of the model, Josie Maran, though estimated to be in her late twenties, she stands as a role model for those who are younger, and an inspirational glamour model to those similarly aged. I believe this publication would primarily appear within the middle pages of a reputable brand of magazine, e.g. "Cosmopolitan", directed towards older teenagers and young woman, as this vast group of females are their approximate target. Readily available in all newsagents or bookshops, the magazine will additionally aid sales as they can be interpreted as being recommended by the magazines. All these efforts and abundant spending are all in aid of a successful attempt of promotion of their novelty product, and generally it all comes down to model you place in the advertisement. The more recognized the person, the better sales will be, as it is proven that our present society wishes to purchase a product that claims the assurance of a recognized and appreciated celebrity. It is all down to whom you know in show business... LIANNE NOY 11T ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advert Analysis

    There is not much text on advert 3 as they are depending on the brand name to sell the product. The main text that is there is written in orange, medium sized upper case letters and the other text below it is written in red, small upper case letters. Anchor.

  2. Analysis of an Advertisement

    the product is reliable based on the word 'solid' is non sequitur. Second, the imitation of a stamp of approval which says 'Future Proof Guaranteed' also makes a lasting impression on the reader's opinion because of the capital, bold letters, the highlight and the authoritative air of the words.

  1. Free essay

    M&S Advertisement

    is playing is playing in the background is the wonderful time of the year which makes a considerable amount of impact because they are trying to convince the women to buy their Christmas clothes from M&S. This advert is kind of like remembering the good parts of the past and

  2. Analysing and comparing a charity advertisement to a commercial advertisement

    is a very neutral colour to us, so we don't make an associations with it. The man is not looking at the camera, but the girl is, I think this will catch your eye, but you can not see their faces fully.

  1. Advertising & promotion

    a local shop that would only be applicable to a tiny percentage of people watching. > Radio - Price = �100-500 depends on the stations This method of advertising is very similar as television adverting, but it is cheaper and sound/tune is used instead of visual images.

  2. Analysing an Advertisement- Maybelline Colorama.

    But these make-up products have been advertised for so long that it makes the results more believable. The clothing worn by Quiana Grant is a yellow vest top and a short colourful skirt which uses a lot of pinks, reds and bright colours.

  1. Robinson’s orange drink and Norwich Union loan company - Advertisement Analysis

    They are all wearing hospital gowns. It looks as though everybody on both sides is pregnant - they all have large stomachs. A woman brushes her hair out of her face as the camera pans from left to right. The man closest to the camera is rubbing his stomach.

  2. Peugeot 306 Advertisement Analysis

    So, my attention was instantly obtained. My opinion would be that this would have also been the case for much of the adverts other viewers. If so, this would have been an extremely important factor for the development of the advert, as catching the attention of the audience within the first few seconds of an advertisement is very significant.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work