• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of an advertisement.

Extracts from this document...

Introduction

MEDIA Analysis of an Advertisement From initial glances of the double-paged advertisement, the two illustrations of a young woman situated around the brief appearance of text, show as the most striking. Their possession of the majority of the advertisement's space can be partially responsible for this consequence however. The brief inclusion of text within the advertisement simply describes the novelty of the product, stressing its reputable trait of having a "molten diamond shine" - hence the use of diamond graphics at the bottom of the page. The last two lines of the text consist of language methods of repetition, "glides on slicker than slick", and rhyme, "add some flash to the splash!" to again, highlight the properties of their new product. Immediately, the glittery pink colour of the promoted product, used upon the lips of the enlarged face, attracts and focuses our eyes upon the most vibrant of colours evidently on the page. Interestingly, the reader is overwhelmed by direct looks of the eyes of this enlarged, cropped image of which are focused at the reader, luring and involving the reader into the advert, as outwardly there is more visual contact. ...read more.

Middle

As previously stated, the use of colour within this advertisement is beneficial and effective. The use of colour in general enables a higher percentage of attention and appeal to the readers alone. Nevertheless, their technique of using a combination of neutral backdrops and graphics while stressing the product through its contrastingly vibrant and shiny pinkness is further helpful in terms of promotion, as it unconsciously teaches the reader of the product the properties of their product. Through this visual teaching, a reader is not forced to place effort into discovering what the product is all about, therefore ensuring a better probability of the reader noticing the advert and being convinced by it. The lighting in this advert is used to primarily emphasize the shiny and glossy trait of the product being promoted. Additionally, lighting was used during the photography stage, when the model was taken. With correct precision of lighting, one can easily reduce, if not completely eliminate, blemishes upon the skin's surface and provide a smooth and appealing complexion. This aids the selling of the product, as the reader wants to relate the product to that of a model with glamorous looks, lighting used within photography has aided this. ...read more.

Conclusion

I don't believe the product is aimed at a particular age group, though I would focus it upon the young generation. The use of the model, Josie Maran, though estimated to be in her late twenties, she stands as a role model for those who are younger, and an inspirational glamour model to those similarly aged. I believe this publication would primarily appear within the middle pages of a reputable brand of magazine, e.g. "Cosmopolitan", directed towards older teenagers and young woman, as this vast group of females are their approximate target. Readily available in all newsagents or bookshops, the magazine will additionally aid sales as they can be interpreted as being recommended by the magazines. All these efforts and abundant spending are all in aid of a successful attempt of promotion of their novelty product, and generally it all comes down to model you place in the advertisement. The more recognized the person, the better sales will be, as it is proven that our present society wishes to purchase a product that claims the assurance of a recognized and appreciated celebrity. It is all down to whom you know in show business... LIANNE NOY 11T ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advert Analysis

    There is not much text on advert 3 as they are depending on the brand name to sell the product. The main text that is there is written in orange, medium sized upper case letters and the other text below it is written in red, small upper case letters. Anchor.

  2. Free essay

    M&S Advertisement

    Although the M&S advert was produced in 2007 it is shot to a 1940's theme. Introducing the charming Antonio Bandera's he is waiting for the gorgeous women. Antonio Bandera's is representing the glamour look that is appealing to women though his good looks.

  1. Advertising & promotion

    Nevertheless I can take this option by advertising on local transport, as people in the local area will see them. > Leaflet/junk mail - Price = 15p per leaflet if done by my self, or 40p if produced by specialists (in colour).

  2. This project requires me to produce a imaginary business

    Loans A bank loan is a very common source of eternal finance for a business. The loans is repaid over a certain period of time and interest is paid. The time period can be anything from one year to twenty or more.

  1. Compare the Advertisement "Can you light a fire?" with Gemma Warren's article "Teaching is ...

    This support for the already qualified teachers being the key focus for the article can be shown by the passage opposite the World in the title in the bold text down the center. At the end of it, it says - "be assured, you have made the right decision" which

  2. Peugeot 306 Advertisement Analysis

    Personally, I think the producers of this advert would have been aware of this, so would have included such a captivating scene at the outset of the advert. After the teacher finishes speaking a sentence appears on the screen reading "a job is not just a career.

  1. Analysis of an Advertisement

    The lights bring the hand and the canister into the foreground, attracting the immediate attention and imagination of the reader. The lighting also enables the colors to assuage the abrasiveness and harshness of the picture. Therefore, the colors and lighting work together to make a gentle yet direct statement.

  2. Mecca Bingo Advertisement Analysis

    Then the camera picks out four girls and zooms in on to them. Then a voice says, "meet the girls"and in turn gives them their characters. The first girl is called Tina her nickname is coloado. She likes the high life.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work