Analysis of an advertisement - Interflora.

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                                                                             Nida Nagra 12DN

Analysis of an advertisement – INTERFLORA

The person featured in this advert is a young, white female with blonde hair.  She is wearing what could be regarded as a strange outfit.  However in the context of an advertisement for flowers it is acceptable, for the reason that it follows this theme.  Her bikini is purple, and the two sides resemble leaves on the stem of a flower, and her skirt is a flower head where the petals form her skirt.  This fits in with the theme of the advert which is flowers because the company is Interflora who delivers flowers around the world. Her clothes make her look like a flower, and in doing this effectively personifies the flowers. The lady is leaning slightly forward and this gives the impression of a feeling of ease.  Her hand is slightly outstretched and she is reaching for something outside of the cropped frame.  It also appears that she is posing like this to capture the audience’s attention, as she looks quite provocative.  The stereotype is that of a slim, blonde, white lady.  She is typically slim, and pretty.  Another implication could be that sending flowers from this company will make a woman look all happy like the woman in the picture.  This could be linked to the fact that flowers will keep any woman happy and that they will forgive when presented with flowers. This shows the power of men.

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The illustration is in colour.  The colours used are very bright and, and this accentuates the theme of flowers, and the sheer range of colours and patterns of the flowers.  For example if the advert was in black and white it would not be nearly as attractive or have as much impact as it does when it is in colour, as colour is what makes the flowers come to life and is a selling point.  The advert is for flowers and so has to be colourful like the flowers.  The lady is in the foreground of the advert, and is ...

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