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Promotion is an essential part of making a new business successful. There are two types of promotion, above the line promotion, and below the line promotion. Above the line promotion is advertisements that a company has control over

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Introduction

Promotion Promotion is an essential part of making a new business successful. There are two types of promotion, above the line promotion, and below the line promotion. Above the line promotion is advertisements that a company has control over, usually this causes below the line promotion to occur. Below the line promotion is when a business creates a good image for itself through word of mouth. What type of advertising would you say affects you most? In my questionnaire I asked the question "what type of advertising would you say affects you most?" from this question I found that people were affected most by television advertising, 60% of the people asked chose television. The second most chosen type of advertising was Radio with 20%. ...read more.

Middle

The average adult listens to around 22 hours of radio per week. I think that I will use radio advertising for my business because I feel that it is the most cost effective, with a national radio advert costing about �700, and an advert on local radio costing between �100 and �300. Again I feel it would be worthless to advertise on national radio, as my business will be small, but local radio could be very effective. Newspaper advertising From my questionnaire I found that newspaper advertising was the third most effective way of advertising. Advertising in a national newspaper cost anything from �3,000 to � 19,000, while advertising in a local newspaper costs between �1,000 and �5,000. ...read more.

Conclusion

There are many newspapers in the area. The local newspaper which sells most is the Liverpool Echo, I plan to place an advert in this to hopefully bring in customers from other parts of Liverpool than Huyton. I also would like to put an advert in the Huyton and Roby Star, this would cost around �50 for a 1/4 of a page advert and I believe it would be very effective because Huyton is where the shop will be based. For advertising on local radio, I feel I have two options, Radio City 96.7 and KCR 106.7. Radio city is listened to by most of Liverpool, while KCR is a smaller station. I think that it would be worthwhile to advertise on both stations, Radio City 96.7 to reach a wider range of people, and KCR 106.7 because it would be fairly cheap and would attract the locals to go into the shop. ...read more.

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