• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Propaganda Used Today.

Extracts from this document...


Propaganda Used Today Today's television companies are using many different types of propaganda techniques to grasp the viewer's attention and persuade them into buying their product. Propaganda is a persuasive tool used in advertising to get a person to become interested in a product. Propaganda can be used when a person tries to get someone to do something they might not want to do such as: taking their first drink of beer or some other kind of influential type situation. Propaganda can be seen on any type of technology where a point could be put across, either in art, the Internet or even in music. Propaganda is a very useful advertising tool in today's advertising. ...read more.


Also, in the rise of Hitler saw his group called the Nazi, therefore when anyone heard that name or read it, they would recognize that it is associated with Hitler himself. Another basic persuader is the product name. Manufacturers have spent millions to establish their products as symbols of consistency and value. Once customers recognize it and gain confidence, the owner can use the product name and logo as a persuader, that is, as a device to reassure customers that all products bearing this symbol are reliable. The product name and logo are especially useful when the something new is introduced. Modern advertising uses various ways of persuasion. These include making the advert a lot more entertaining and humorous. ...read more.


For example, If I were to walk up behind you and say, for instance, "Ice Cream Tastes Great".... at a volume level just below the threshold of your conscious perception, it would probably have little or no effect I were to say this to you at the same level over ten thousand times in a month it would register with the subconscious and soon, Ice Cream would seem like a pretty great idea, even if you were consciously committed to not eating it. A person could learn from close examination of an advertisement that propaganda is used in many ways to place a positive image in the viewer's eyes so they will buy their product. Propaganda is used in so many different ways in advertising. People do not even realize they are being persuaded into buying the product being advertised. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Is there scope for a new business in the local area?

    The reason that I am using a questionnaire is that it allows to gather very detailed information. There some limitations to my research methods, the major one being that it will take a long amount of time. This is very important as this effects most aspects of my business.

  2. The Art of Persusion

    The website Know Gramming defines a metaphor as the substitution of one idea or object with another, used to assist expression or understanding. The definition of metaphor is generally divided into living and dead metaphors, which refer to metaphors which are still considered "novel" versus those which have been incorporated into normal usage.

  1. How are cars advertised?

    When you see this advertisement it doesn't strike you as being one of a car because of its storyline and introduction. The beginning of the advertisement is used as it is meant to get its target audience interested, which Peugeot manage to achieve well.

  2. Advertising is necessary to let us know what is new.

    The NHS smoking advert, with the guy on the sofa, who talks about how he has lung cancer. This will not fulfil anyone as listening to someone talk about lung cancer may affect your life, the advert will not help you reach self-actualisation, which according to Maslow is the ultimate fulfilment.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work