The role that advertising plays in the world today.
Advertising is used in many ways and comes in many shapes and forms, its all around us and no matter what we do or where we go we will be surrounded by adverts whether we know it or not. You will always be a victim of self advertisement, like it or not but we will be because items of clothing, your car, even the pair of glasses you may be wearing will include some sort of logo or brand name that advertises the fact that you own something manufactured by this company and doing this advertises to the world that this company make such a product and you are also modelling it for them. In a way when you have a product that includes logos, brand names, slogans etc you are doing the company a favour because you are making them a profit by buying their product and then you are doing free advertising because of the logos on it or whatever there may be. A certain brand name may also be a way of branding yourself to a specific group or culture because certain social groups may only associate themselves with a brand name and this is because they have been purchasing these items and have taken them to a new class, whether its taking a high class design down or a low class design up. When you see a design or brand in a shop we associate these brand names with certain social groups which in effect can deter us from buying them, you may see them as to high a class for you and you might even be criticised for this because your in a different social group to who would usually own this or you might see them as to low for you and not good enough because that isn't what your class purchases. E.g. you wouldn't see the priminister driving a ford fiesta because of the class that he is in, you would expect him to be driving a more high class car like a Mercedes or Bentley. This is because he has associated himself with a more expensive and exclusive design and brand of car that isn't always available to the class c1 or b. But advertising is full of messages that try and attract only a few social groups or maybe all of them but are always aimed at certain target markets and age groups. In this essay I will be looking at two adverts from two different magazines and will be analysing who the target market is, what social groups it is aimed at and what the message they ere trying to get across is. The two adverts I have chosen are Orange, a phone tariff company and this is from the magazine Zoo Weekly. The other advert is by Virgin Mobile, the phone tariff company and I have taken this advert from the magazine Nuts. I will first be analysing the Orange advert and then followed by the Virgin Mobile advert.
Advertising is used in many ways and comes in many shapes and forms, its all around us and no matter what we do or where we go we will be surrounded by adverts whether we know it or not. You will always be a victim of self advertisement, like it or not but we will be because items of clothing, your car, even the pair of glasses you may be wearing will include some sort of logo or brand name that advertises the fact that you own something manufactured by this company and doing this advertises to the world that this company make such a product and you are also modelling it for them. In a way when you have a product that includes logos, brand names, slogans etc you are doing the company a favour because you are making them a profit by buying their product and then you are doing free advertising because of the logos on it or whatever there may be. A certain brand name may also be a way of branding yourself to a specific group or culture because certain social groups may only associate themselves with a brand name and this is because they have been purchasing these items and have taken them to a new class, whether its taking a high class design down or a low class design up. When you see a design or brand in a shop we associate these brand names with certain social groups which in effect can deter us from buying them, you may see them as to high a class for you and you might even be criticised for this because your in a different social group to who would usually own this or you might see them as to low for you and not good enough because that isn't what your class purchases. E.g. you wouldn't see the priminister driving a ford fiesta because of the class that he is in, you would expect him to be driving a more high class car like a Mercedes or Bentley. This is because he has associated himself with a more expensive and exclusive design and brand of car that isn't always available to the class c1 or b. But advertising is full of messages that try and attract only a few social groups or maybe all of them but are always aimed at certain target markets and age groups. In this essay I will be looking at two adverts from two different magazines and will be analysing who the target market is, what social groups it is aimed at and what the message they ere trying to get across is. The two adverts I have chosen are Orange, a phone tariff company and this is from the magazine Zoo Weekly. The other advert is by Virgin Mobile, the phone tariff company and I have taken this advert from the magazine Nuts. I will first be analysing the Orange advert and then followed by the Virgin Mobile advert.
