• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Sharp TV advert

Extracts from this document...


English Media Coursework I saw this Sharp TV advert in one of my NGC magazine, a magazine targeted at people who are interested in electronical entertainment, and are generally men. The first thing that I saw was the modern art sculpture in the background by the window. This made me want to carry on looking at the advert as I thought the statue was interesting and intriguing. I then looked at the people and they seemed to be admiring something fascinating, I then looked over to see that it was a television rested on what appeared to be a modern art carving. The text was quite clever as well as they keep on referring to the television as a work of art 'AQUOS LCD TV from sharp brings you a work of art' and 'not only a breathtakingly beautiful slim line design, but a brilliant image quality and richness of sound. ...read more.


The advert is generally aimed at men that are educated. The advert is set in an art gallery, which suggest it is for people who visit art galleries. People that like art are said to be quite well educated. There is also a glass of red wine on the table and people that have money, drink expensive wine. This also represents a well educated audience would read it and it also suggests that it is for men because men generally drink more alcohol then women. The stand that the TV is rested on resembles a women's body, which suggests a male oriented audience. The last point is very obviously aimed at men, there are two attractive women in the advert, who seemed to be amazed by the TV. Their faces are also visible for the audience to see and you can only see the back of the man's head. ...read more.


The advert is successful in what I believe it is trying to create. I believe it was trying to centre the attention of the advert on to the TV, even though the TV is not in the centre of the picture it stands out because of its colour and shape. I also believe that it was trying to duller everything around the TV to make sure that the TV was extremely noticeable. I believe as well that the advert was trying to build up an image for its self, in the text, by using phrases like, 'a stunning creation that could only have been achieved through decades of leadership in pioneering LCD technology'. If the advert was trying to create all of these things it succeeded. But it is not a very interesting advert for the audience it is aimed at, young people who are interested in electronical entertainment, because it seemed rather dull and had a lack of excitement. That seemed to me the only thing that is wrong with the advert. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Satellite TV in India

    TV went up from four channels at prime time, to 35. Another reason why satellite became so popular so quickly (other than being exposed to media) was due to cowboy cable operators.

  2. The Art of Persusion

    putlearningfirst.com) According to theorist Chandler semiotics can be defined "with everything that can be taken as a sign. Semiotics involves the study not only what we refer to as signs in everyday speech, but of anything which stands for something else.

  1. Reading a TV commercial.

    The woman's body is not shown in this one because the main focus is the child. The child suggests innocence to the viewer and that coca-cola is not associated with wrong. This seventh extract shows two members of the bar staff dancing at work.

  2. Analysing a TV advert - Comfort, the clothes washing liquid.

    This means that getting the costumes just right is extremely vital. In this first shot there are two people, the mum and the daughter. The mum in this case is wearing an assortment of garments made from different types of fabric.

  1. Analyse the 1989 Volkswagen Passat Tv Advert.

    The dangerous forest is represented by the streets of New York, and her guardian angel by her father. He guides her from the many dangers, which take the form of mostly angry men, to the safety of her fairy godmother.

  2. Advertising on T.V.- How important and effective is it?

    Also, there are a lot more advertisements just to raise awareness of a product now, without giving much information at all about the product, for example the Orange advertisements (for mobile phones) does not show any pictures of phones, just "the future's bright, the future's orange" slogan, and a orange square.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work