English Media Coursework
I saw this Sharp TV advert in one of my NGC magazine, a magazine targeted at people who are interested in electronical entertainment, and are generally men. The first thing that I saw was the modern art sculpture in the background by the window. This made me want to carry on looking at the advert as I thought the statue was interesting and intriguing. I then looked at the people and they seemed to be admiring something fascinating, I then looked over to see that it was a television rested on what appeared to be a modern art carving.
The text was quite clever as well as they keep on referring to the television as a work of art ‘AQUOS LCD TV from sharp brings you a work of art’ and ‘not only a breathtakingly beautiful slim line design, but a brilliant image quality and richness of sound. This subconsciously makes you think of an art gallery or museum. It later goes on to say ‘ a stunning creation that could have only been achieved through decades of leadership in pioneering LCD technology’ which makes you think that you are buying a good quality TV from the leading brand, but this quotation is also an exaggeration as LCD TV have only been around since the mid-nineties and it says that they have been making them for decades, also the advert says that the product is new, but it can not be new if the company has been making them for decades The end sentence in the text is in bold and in a larger font so it catches your eye and tries to make a statement, ‘bringing LCD to life’ it is a sentence that is to the point and makes you think you need to get the product.