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The Key Concepts of a Skechers Advert

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The Key Concepts of a Skechers Advert Adverts are use to sell products and functions by creating fear and anxieties amongst audiences. Advertising controls people's tastes and behaviour in the interests of company profit and capital growth. Advertisers sell us a life style making us think we can symbolically obtain it by simply buying things. This advert is a trainer advertisement. The company of the product is called Skechers. This Skechers advert is representing trainers that can change your lives. This is done by the way the advert is presented like a movie poster. The company of Skechers trainers have decided to produce an advert that would "catch the eyes" of their audience, so they produced an advert which has similarly layout to a movie poster. ...read more.


The layout of the advert is structured like a movie poster because teenagers are interested in movies as well as sports, clothes and fashion. The advertisement is structured like a Hollywood (first cinema) action-movie poster and there are various people doing extreme action things such as diving underwater and fighting. There is a large image of a woman running in the centre of the poster. She is obviously wearing Skechers trainers and has a good figure; she is a stereotypical view of the kind of figure teenagers will want to have. She will clearly attract the male audience because of her appearance and the female audience because of her figure. ...read more.


This advert is a positive representation on trainers as the implicit message of the advert is that; if you buy and wear these trainers you would be able to anything and that your physique would improve dramatically, anything's possible if you wear these trainers. This advert is not a stereotypical advertisement on trainers; this will have a positive effect on its audience as it is different to regular-stereotypical trainer adverts. Stereotypes can have a negative effect on the audiences as people are sick and tired of seeing the same idea used again and again. The implicit message that the advert is trying to give to you is that if you buy and wear these trainers your performance will be improved/increased. The audience will immediately think that is the message because of the physique and fitness of the people in the poster. ...read more.

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