• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Key Concepts of a Skechers Advert

Extracts from this document...


The Key Concepts of a Skechers Advert Adverts are use to sell products and functions by creating fear and anxieties amongst audiences. Advertising controls people's tastes and behaviour in the interests of company profit and capital growth. Advertisers sell us a life style making us think we can symbolically obtain it by simply buying things. This advert is a trainer advertisement. The company of the product is called Skechers. This Skechers advert is representing trainers that can change your lives. This is done by the way the advert is presented like a movie poster. The company of Skechers trainers have decided to produce an advert that would "catch the eyes" of their audience, so they produced an advert which has similarly layout to a movie poster. ...read more.


The layout of the advert is structured like a movie poster because teenagers are interested in movies as well as sports, clothes and fashion. The advertisement is structured like a Hollywood (first cinema) action-movie poster and there are various people doing extreme action things such as diving underwater and fighting. There is a large image of a woman running in the centre of the poster. She is obviously wearing Skechers trainers and has a good figure; she is a stereotypical view of the kind of figure teenagers will want to have. She will clearly attract the male audience because of her appearance and the female audience because of her figure. ...read more.


This advert is a positive representation on trainers as the implicit message of the advert is that; if you buy and wear these trainers you would be able to anything and that your physique would improve dramatically, anything's possible if you wear these trainers. This advert is not a stereotypical advertisement on trainers; this will have a positive effect on its audience as it is different to regular-stereotypical trainer adverts. Stereotypes can have a negative effect on the audiences as people are sick and tired of seeing the same idea used again and again. The implicit message that the advert is trying to give to you is that if you buy and wear these trainers your performance will be improved/increased. The audience will immediately think that is the message because of the physique and fitness of the people in the poster. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This project requires me to produce a imaginary business

    The coupons would be collected over time then exchanged for a toy or gift, sometimes money is also needed. The idea of the coupon is to get the person to buy the product more then once. Then when the offer is over that the person continues to buy the product.

  2. Customer Behaviour

    on the street and ask them to fill in a questionnaire, they might knock door- door even use telephone to Ask questions about that particular product and the net. I think that it is very important for consumers and marketers to work together when They produce a new products or improve the existing product by modifying the Product.

  1. Advertising is all around us; it has power over our lives, from what we ...

    All of the phrases start with 'I' and this shows the girl is thinking only about herself and making a statement that she is somebody; she is important and this is a good selling point because we all want to be important.

  2. The power of the poster.

    These couples are displaying that it does not matter who you are but kissing is fine and does not kill. Underneath the poster it has an anti government slogan implying that it is the government that are not taking the right action against the AIDS fight.

  1. This project requires me to produce an imaginary business.

    This also means that the advertising campaign will be different for each group. Use of product Domestic home users or business can use a product. This will influence the way that the product is sold and advertised. If selling to a business then the company may go direct to the business and sell face to face.

  2. Research an existing business in your local area and produce questionnaires to be distributed. ...

    Income These are created depending on a person's income. The highest in the groups are the managers while the lowest are the unemployed. A products that is to aimed art the highest income group will have a high price, while a product aimed the lowest will have a low price.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work