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Youth Market Advertising

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Introduction

9.9.01 Nima Nasserghasri Media Studies GCSE Assignment 1 Youth Market Advertising The Youth Market is the largest market targeted by the media for selling products. The Youth Market contains products specifically aimed at teenagers. It contains more products than any other market and the media does more market research on this market than any other. When a product is brought out for the Youth Market, the company that is bringing out the product has to conduct market research. Advertisers that aim their products at teenagers create a need for that product by many different methods. Advertisers play on emotions, they seduce and entice people to buy their products, and try to create an advert with an image that will reinforce the image that we have of ourselves so that we feel that the product was meant for us. The advertising agencies aims are to inform, persuade and remind people about their product. It can inform people about a firm's range of products, introduction of a new product and the firm itself. ...read more.

Middle

The image shows a car in a tunnel that appears to be coming towards the reader. In the top-left hand corner, there is the logo for the game and the title of the game underneath it. In the top-right hand corner there is the logo for the company who wrote the game. At the bottom of the advert there is a slogan which says 'find the vanishing point' and information about the source of the image. The images on this advert are bright and are crisp. Gran Turismo 3 Game Advert The advert is for a computer racing game for the Playstation 2. The advert is spread across two pages. The whole advert is taken up by one single image. The image is a real time picture of a Jaguar XJ 220 on the road. On one page there is just the car, on the second page there is small white text box with the Gran Turismo logo in it. ...read more.

Conclusion

To the left of the advert there is information about the service that includes ordering info, call charges, and what the company offers. At the top of the advert there is a logo for the company, a phone number, and a banner saying 'Nokia logos & ringtones'. Samsung YP-NEU mp3 digital audio player This advert is for a digital mp3 audio player. The advert has the title 'Teenage chic' which tells us that it is aimed at the youth market. There is a digital image of a teenage girl wearing the player and an enlarged image of the player next to her. On the left hand side of the image there is a large block of text describing the good and bad points about the player, and a star rating. The price of the product and web address to order it from are at the top of the advert. Specifications of the product are given at the bottom of the advert. The typescript is small for the entire advert apart from the heading and product name that is larger and bolder. This makes it stand out from the body text. ...read more.

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