Double End Bags
IDEAL FOR ALL PUNCHING ACTION, SLIPPING, COUNTER PUNCHING AND REFLEX!
Top-grade, all-leather construction for extra long usage.
Equipped with tough rubber cords so you get lightening quick rebounds and action.
A must for all boxing workouts.
Price: $29.99
Ergo leather Maize bag
Traditional. Soft quality leather bag. Ideal for training short to medium range movement and punching patterns. With chrome 'D' ring attachments. Maize filled complete with chain set.
Price: £99.99
Everlast Elevated Boxing Rings 22' x 22' (18' x 18' Inside Ropes)
Price: $6,695.00
Complete with:
- Solid Steel Frame (not aluminum)(aluminum is never recommended)
- Official 1" Ring Padding
- Ring Canvas (Off White)
- Set of 4 fully covered Ring Ropes (2 white, 1 red, 1 blue)
- Set of 4 Corner Cushions
- Set of 4 Post Pads
- Set of 16 fully padded Turnbuckle Covers
- Set of 16 ea fully adjustable Turnbuckles
- Set of 4 black nylon Ring Skirting
- Set of 8 Rope Separators
- 1 Ring Gong
- 1 pair Corner Stools
- 1 pair Stairways
Target audience and Local statistics
Target audience
I believe that the right target audience for this boxing club will 12-35 I believe this because most young people pick up boxing at the age of 12 or 13 and also because of Amir Khan (Olympic silver medallist) a lot of teenagers are coming into this sport. I believe that the 35 to be the maximum target audience age because not many after 35 come to a boxing club
After undertaking some secondary research I found that the population in Pendle is 89,248 of which 49 percent is male and 51 percent are female
The population of brierfield is 5,232
The information which I can use from this research is that the number of people in Pendle who are 12 to 35 I will need this information because of this being my target audience.
There are approximately 27,657 people who I can target to come to this boxing club. This information is important to me because it allows me to see my potential target audience.
Conclusion to my Primary and Secondary research
The graphs of the questionnaire showed that the majority of people who answered the questionnaire where aged 16-28, my target audience being 12-35 shows that this is the right age group to target and my secondary research shows that there are approximately 27,657 who are in the target audience age group. This boxing club will be open 7 days a week and the opening/closing time will be 17:30-22:00. The prices for this boxing club will be £2.50 for members and £4.00 for non-members, the membership fee is £14.50 these prices were determined by looking at what people believed they were prepared to pay this was found using the questionnaire and also looking at what competitors where charging.
Local competitors
There are very few boxing clubs around Burnley and Pendle,
Black knights kickboxing club:
This kickboxing club is located in Burnley it has many different facilities including punch bags, maize bags and exercise bikes. It also has 2 floor boxing rings but are not the recommend ones. This kickboxing club has a very good trainer who has been in this field for many years.
The one-off fee for this club is £15.00 and then £3.00 each time one comes to the club.
OR
If you don’t pay the one-off fee it is £5.00 each time one comes to the club
Nelson Boxing Club:
This is located in nelson this boxing club does not have much facilities it has the basic equipment which includes lightweight punch bags and speed balls. This boxing club is only open twice a week.
This boxing club charges a price of 3.50 and there is no membership scheme.
Bodies In Motion:
This is a gym which is located in the centre of Brierfield which mainly provides weight facilities, and fitness machines which include rowing machines, treadmills, exercise bikes. This gym main priority is to improve people’s fitness.
Bodies in Motion is a gym which is free
This information on local competitors will be useful to me to determine what price to set and what kind of equipment will be necessary.
SWOT Analysis
Strengths
The strengths of this boxing club are that it will be located in a very good area which will attract users it also has free car parking. Strength of this business will be that it will offer various different facilities to its users some of which are recommended by WBC (world boxing council). This boxing club will also be charging a lower price then other boxing clubs so therefore more users may be attracted.
Weaknesses
One of the weaknesses of opening this business is lack of marketing expertise so therefore it could be hard to promote the business to a wider audience such as those people in their 40’s.
Opportunities
The opportunities of this business that it has potential to develop and do better because of their not been similar clubs which offer such activities fitness wise or as a sport in Brierfield. Other opportunities which may arise are that boxing as a sport is becoming very popular therefore more people are picking it up as a sport and also their has been a increase in interest in boxing not only in the Asian teenagers but all teenagers because they have been influenced by Amir khan success at such a young age.
Threats
The threat of this boxing club will come from the local gym bodies in motion because this gym is free and that it has many people who go there.
After analysing the business strengths, opportunities, weaknesses and threats it shows that this business has potential to succeed because of where its located and what it has to offer to its users, also this because of the rise of interest in this sport it could help promote this particular boxing club.
Questionnaire
Hi, could you please spare a moment to help me in my research for my A-Level Business Studies coursework?
Please tick appropriate box
- Are you
Male Female
- what is your age group
10-15 16-21 22-27 28-33 34-39
40 or over
3) Would you be interested in coming to a boxing club in Brierfield?
Yes no
If no please answer question 10
If yes:
4) How often would you come to this boxing club a week?
Once 2-3 days 4-5 days 6-7days
5) Which day or days are you likely to come to the boxing club?
More than one box can be ticked
Monday Tuesday Wednesday Thursday
Friday Saturday Sunday
6) What do you think would be the most appropriate opening and closing time for this boxing club?
9:30-14:00 12:30-17:00 17:30-22:00
7) How much money would you be prepared to pay each time you come to the boxing club?
3.00-3.50 3.50-4.00 4.00-4.50 4.50-5.00
8) Will you become a member of this boxing club? Being a member will have a one-off payment of £14.50 and then each time you come to the boxing club you will pay a lesser fee then those who are not members
Yes No
- Which equipment do you think you will use the most?
Maize bag angle bag light weight punch bag
Double end bag Elevated Everlast boxing ring
10) What would you believe to be the best source of advertisement for this boxing club?
Local Radio Leaflet dropping Posters at local shops
Local Newspapers Internet ad’s
Thank you for your time!!!
Graphs of results from questionnaire
This graph shows that 62% of people who answered this questionnaire were male and 38% were female. This will be useful to the business because this tell us who our majority of users will be male or female.
This graph shows the different age groups who answered the questionnaire 10% were 10 to 15, 26% were 16 to 21, 32% were 22 to 27, 16% were 28 to 33, 12% 34 to 39 and 4% were 40 plus. This information will help me determine my target audience.
This graph shows that 72% of people who answered this questionnaire said that they would be interested in coming to a boxing club in Brierfield and only 28% said that they were not interested in coming to such a club. This graph will would help me see if it is right to open a boxing club in Brierfield or should it be in the neighboring town of Nelson.
This graph shows that the majority of people will come to this boxing club once or 2 to 3 days a week (67%). Where as 19% of people said that they will come 4 to 5 days and 14% of people said that they will come 6 to 7 days. This information is useful to the boxing club to see if people will visit the club regularly.
This information is useful to determine which days will be busier as this graph shows that at the start of the week less people will come and as the week progresses the users will increase and Saturday being the busiest day of this boxing club.
This was one of the most important questions because to determine what time the users will come to the boxing club if the boxing club was opened on a time where the users were busy this would impact the sales. 72% believed that 17:30-22:00 was the most appropriate time so this should be the opening/closing time.
This question is important to the boxing Club to determine what price should be set each time one comes to the boxing club this was the outcome 3.00-3.50 19%, 3.50-4.00 28%, 4.00-4.50 42%, 4.50-5.00 11%. This shows that a majority of people are willing to pay between 4.00-4.50.
This is useful to the boxing club to find out how many people will becomes members it also shows how many people are willing to be regular members
64% of people said that they would become members and 36% percent said that they were not interested in being members.
This shows that 42% people felt that they would use the boxing ring most, 19% said they would use the angle bag most. This question is useful to the boxing club because it allow me to see what equipment is necessary and which will the most used.
This answer to the question will allow me to determine what the best source or sources of advertisement would be for this boxing club as seen in the graph it shows that a majority of people believe posters at local shops to be the right source of advertisement.
K.O. Boxing Club Objectives
This main objective of this business club is to try and make people active and come to this boxing club so they stay fit and in shape this will also take them of the streets and get them doing something they enjoy and good for them.
Another objective of K.O. Boxing club is that not to let its sales drop this would be done by the service of the club and the different facilities it provides to the users so once a user comes to K.O. Boxing club they would use are facilities again and again.
To see if these objectives have been met I will need to look at the cash flow statement and see if the sales have remained constant and not decreased.
My secondary objectives are to have a positive net cash flow balance at the end of the year and to have a profit in the closing balance at the end of the year. So see if these objectives have been met I would once again need to see the cash flow forecast of the boxing club.
To achieve these objectives K.O boxing club would need to attract new users each month and whilst keeping their regular users. Whereas to end the year with a positive net cash flow K.O. boxing will need to have less money going out such as costs and more money in from sales and membership funds.
Bibliography
The following websites where used to gather the information for my equipment
sport.kelkoo.co.uk
To help me with the local statistics I used the following sources;
A Pendle statistics leaflet
http://www.statistics.gov.uk
