• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Commercial Airlines can be divided into categories that describe their key operational characteristics. These include Low Cost, Regional, Full Service and Charter Carriers.

Extracts from this document...

Introduction

Introduction Commercial Airlines can be divided into categories that describe their key operational characteristics. These include Low Cost, Regional, Full Service and Charter Carriers. Low Cost Carriers - Easyjet This type of airline maintains a low cost base by offering a minimal service in exchange for low fares. Such airlines have a small workforce and may contract external companies for aircraft maintenance and ground handling. Sales are made via internet and telephone thereby eliminating travel agent commission and the cost of ticket production, distribution and reconciliation. Instead a code is issued to the customer and then requested upon checking in. Low cost airlines may undertake extensive marketing to stand out amongst the competition. Low cost carriers operate frequent and scheduled short haul services where aircraft utilisation is intensive due to short turn around times. An example low cost airline is Easyjet that was founded by Stelios Haji-Loannou. The company employs less than 3500 staff and operate 67 Boeing 737 and 5 Airbus 319 aircraft. ...read more.

Middle

The company is based at Pembrey Airport in Wales and has a call centre in Swansea. Full Service Carriers - Virgin Atlantic This type of airline offers traditional services enhanced by a range of in flight and ground services such as specialist classes and services. These include entertainment lounges and in flight meals that are customer focused and create a high cost base. Such airlines operate a large fleet of aircraft mainly from Hub airports, with many frequent and scheduled flights to a range of destinations. They may provide integrated medium and long haul services that involve connection flights between Hub and Spoke airports. Long haul feeding connections. Full Service airlines may position aircraft at an airport overnight in order to serve the early morning business traffic. Most sales are conducted via travel agents and tour operators and involve tickets. An example full service airline is Virgin Atlantic which was founded by Sir Richard Branson in 1984. ...read more.

Conclusion

The airline offers in flight meals and entertainment such as videos, music and newspapers. Analysis and Conclusion Low cost airlines are similar to charter airlines in that they both serve short stay leisure markets and operate their aircraft intensively. However low cost airlines offer seat only services with minimal extras whereas charter airlines are associated with tour operators and offer packages that include flights and accommodation with in flight entertainment. Regional airlines are similar to full service airlines because they both offer scheduled services that focus on the business market. However regional airlines operate short haul routes with fairly minimal services whereas full service airlines operate a range of medium to long haul services with specialist entertainment services. Although airlines can sorted into the above categories, each airline is unique and although there may be patterns, many airlines show characteristics that overlap these categories. It is also important to note that air travel is still a very young business in which airlines are constantly changing, which can make defining these categories difficult. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. customer service with in Sainsbury

    - Misleading pricing = makes it illegal to mislead consumers about the price of any good, service or facility. * Data Protection Act (DPA) 1984 - This Act protects the confidentiality of information stored in computers. The Act requires anyone - an individual or an organisation - holding personal data on computer to register with the Data Protection Registrar.

  2. HBR Case Study_"How low will you go?"

    And in this case, OptiMotors has very good quality of product, as this main reason they can get many orders and no need to do things out of rules. Go to the stripe club may make bad impression on the clients and even deny business with OptiMotors.

  1. Customer Service

    But if the customer finds strange object or that the product is not eatable for any reason (E.g. there is a fly in the burger). They will get replacement and be able to complain (even go to the court if a major problem is in order).

  2. Customer Service Assingnment

    Customer Service is a rapidly changing task for sainsbury, and therefore their urgent need for sainsbury supermarket to review their activities in the light of competitive pressures, in the knowledge that if the task is well done, customer service may win their business.

  1. Wall Street (1987)

    This allows for the Kenneth Lay's and Scott Sullivan's of the world to exploit investor's trust for their own financial gains without getting noticed until the damage is already done. "Pump and dumping" is also displayed in the movie in which an individual pumps up a stock before selling.6 Gordon

  2. For this unit I will be looking at the marketing of an existing service. ...

    Understanding customer needs A market exists when buyers and sellers come into contact. In some markets buyers and sellers meet, whereas in others they may do business by some other form of communication such as letter, phone or fax. Markets simply provide the opportunity for exchange to take place, by

  1. Business Report on Manchester Airport PLC.

    It has the basic infrastructure and potential to support growth in passenger numbers to 40 million by 2015. It can manage this growth broadly within the boundaries of its current site by prioritising the use of land for essential activities and moving non-essential activities away from the site.

  2. An evaluation on the services of Emirates Airlines to its passengers.

    To identify various services offers by Emirates 2. To study the future strategies of emirates. 3. To study the customer satisfaction for the emirates. 4. To make recommendation for the future clients of Emirates Airlines. Research Design: Research design is the a layout signifying the relationship and combination of variables attained from several sources and first hand information,

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work