Introduction to sales promotions

P2

There are many businesses that sell low priced items which people may buy every day, such as sweets, soap, newspapers, cereal, frozen food, bread and milk. These are known as fast moving consumer goods. This task requires me to choose a fast-moving consumer goods retailer; and that’s why I have decided to choose Curry’s.

Physical sales environment

The physical sales environment is extremely important. An attractive and welcoming entrance which leads to a retail area with goods clearly displayed and easily accessible has many advantages. It tempts the shopper to come inside the store and browse around which encourages impulse buying. Accessibility is an extremely important issue which any major business daren’t ignore. From October 2004, the requirements of the Disability Discrimination Act include the access and layout of all business premises.

The Disability Discrimination Act 1995 concerns all people who discriminate disabled people in any way. It could concern a retail store where the store is not accessible for disabled people as the business do not believe the matter to be serious or relevant.

Stores should ensure that the following features are accessible for all customers:

• Signs
• Access steps
• The colour and width of access doors
• Lighting
• Width between aisles
• Height of shelves, clothing rails and hooks
• East of access to checkout or cash points
• Layout and design of other customers areas
• The availability and access to exits

In terms of accessibility, all retail and other stores should make their stores accessible to all types of customers, including wheelchair and pushchair users.

My chosen business, curry’s should include:

Signs – These should be easily identified with bold lettering and convenience in location. Currie, my chosen business, has signs which are clearly visible due to the bold lettering as I’ve already mentioned and colour. Fire exits are a must have sign without any exceptions. Signs could be directing people into their different categories such as games and router’s for laptops as such.

Access steps – Curries is all situated on one level, hence, this section does not concern them.

The colour and width of access doors – The access doors are most likely to be the first thing that the customer will see before they walk into the shop. The colour and style about them will decide on whether the customer enters or not. If the doors are attractive, it is more likely that the customer will enter as they’re lured in by the theme of the whole shop. The width is a matter not to be ignored. The width should be wide enough so that the shop is accessible for disabled, obese, and mothers with buggies. Curries are red and very wide as they realise the seriousness of gaining all types of customers including disabled. The red doors match the whole colour scheme of Curries and this expresses their professionalism in some way.

Lighting – Curries is a bright store with lighting surrounding every aspect. There are games which are displayed showing the top ten of that specific month. The prices and games are highlighted with extra lighting beneath them. This makes the product stand out. But more importantly, this makes the price stand out which is what the business will be seeking to gain. Sales promotions outside the shop window are even highlighted with extra lighting to highlight certain special offers which curries may be happening to offer.

Width between aisles – The width between aisles needs to be sufficient for all types of customers. Curries need to consider the fact that disabled or buggies may be entering their store. This is why they need to make sure that the width between aisles are wide enough so that each of these can pass through once they have or their carer in this case have made a purchase.

Height of shelves, clothing rails and hooks – All products which are stacked in curries should be viewable and reachable for the disabled as they may wish to make a purchase. If they’re not, then this is something that the business may wish to take into account. Curry’s, as a profitable business are well aware of this and

Ease of access to checkout or cash points – The width between the checkout points for where you pay for your products should be wide enough for all customers. This includes people with pushchairs and wheelchairs. The height of the till should be reachable for disabled customers. As should the cash points. Curry’s are well aware that their customers all differ in various ways. Each of them has different needs and wheelchair users need to be able to reach and use all facilities which the business may provide. Each of Curry’s tills and cash out point’s are not at the actual height which a disabled person may expect. This is why the staff members help them to make their purchase and to pack their purchases away.

Layout and design of other customer areas – There are over 8.6 million people in the UK who have some form of disability. The Layout and access of all other areas should be accessible for all types of customers. The changing rooms should be laid out in such a way so that it’s easy to access for pushchair users. This key point should be seen as common sense. The toilet should be as easy for a normal person to enter as for a disabled person or wheelchair user. This issue would not concern Curry’s as they do not have any toilets or changing rooms for the public, but only for the staff.

The availability and access to exits – This point is straight forward. All signs for exits in case of an emergency should be clearly highlighted with bold lettering for their customers. The doors for the exit should be accessible for disabled, pushchair users and anyone else. If not, then the business should be held responsible for anyone who does die. Curry’s have exits which are clearly viewable and accessible with a push-down-bar for all users.

 

All of the staff in my chosen business, Curry’s, is trained to believe that their customers judge the business by the service they receive. Curry’s are a well recognised business which specialises in electronic and separates. Despite not being the market leaders, curry’s know very well that they need to treat each and every single customer with the help and friendliness which they expect. They also feel that it’s important to make every customer feel special and important.

 Security is a key aspect of the well-being of the customers and the safety of the business. Every year, there is a £200 million loss in goods which have been stolen by shoplifters. The security within that business has a special job, which is to make sure the shoplifters do not get away with theft. Security guards are not the only source of security. It is also security cameras which are responsible for the capture of stolen goods. Once a shoplifter has been identified, they can then be taken on and prosecuted.

All staff should be trained with the knowledge of all their products which they specialise in. Friendly and knowledgeable staff is a key issue for any business who wants to be taken serious. Customers don’t want to walk into a store to unfriendly members of staff who have no knowledge on any of their products. Curry’s members of staff are well trained with the respect, friendliness and knowledge which each customer should expect. This has made Curry’s a well organised and motivated team which will prove more rewarding in the future.    

Curry’s should be well aware of the law and all key terms of policies. They should also know that customers may feel the need to make a complaint about how they feel they have been unlawfully treated. Any serious business should offer a customer service that allows customers to be treated fairly and lawfully. Curry’s are a well-respected business who has no need to break the law for where money is concerned. As a personal question, I have asked Curry’s if they offer a customer service which corresponds this. They have answered yes as they believe that every customer has the lawful right to be treated with respect without being cheated in any way.

Cashiers should be above all, the most professional and helpful. These people should be able to accept debit and any other type of credit card in case the customer does not have cash in hand. For customers, the cashiers need to be accurate. Accuracy is something that the customer will need to check twice in case the cashier makes a ‘silly’ mistake. This could either be done on purpose which sees the customer being treated unlawfully or accidentally which is a common mistake.

All businesses need to treat every single customer with the respect and honesty they deserve. This means treating them lawfully and giving disabled and pushchair user’s easy access to all facilities or checkout tills. Curry’s have done this in such a way, so that every customer feels individually special and important. If this continues, then the business can look to a brighter future.

P3

There are many features of professional practice which are to be expected from the sales staff of Curry’s. Whether it’s the range of customer requirements or customer service training, they are all trained individually in the hope that the customer feels they are being treated individually. This sort of training from the members of staff will make the customer feel special and important. This section will be describing exactly how Curry’s does this as well as other key features of professional practice.

Customer service training

Customer service training is very extensive at Curry’s. Curry’s is a business which, like many others, truly believes their business is judged upon, by their customers, on the service each and every single one receives. This individuality makes the customer feel special and important. To make the customer feel this way, the member of staff needs to be trained with every aspect on how to successfully communicate with its customers. Friendly and knowledgeable staff has always been an advantage for businesses and responding to the customers entering the store, could very well determine whether they make a purchase or not.

Ability to identify different types of customers

Different types of customers in terms of gender and age expect or want different types of products. The ability to identify different types of customers has been one of Curry’s strong points. To successfully identify a customer, a business must associate their products with something in accordance to the intended user. For example; Curry’s have recently advertised a 32” inch plasma T.V. screen and with this, have associated the product with football. They have decided to aim this product at the average male aged between 24+. A younger age could want the T.V. but perhaps not afford it. Businesses, such as Curry’s need to be careful at who they aim their products at. Women could perhaps like to make a purchase on television but the idea of football is of one that could not possibly attract them. They need to think of the target and which type would ‘pick up’ the most sales. A football associated choice would seem the more beneficial.

For the sales person there are three fundamental rules.

1. Never pre-judge a customer- If a man was shopping in Curry’s and he chose the cheapest radio he could very well be a millionaire and just believes there is no point buying the most expensive. The main point I’m trying to express, is that if you treat everyone with the same friendly and individual attention, none of these differences will matter.
2. There is no ‘one size fits all’ solution – Curry’s treat all of their customers as individuals and listen to them carefully to find out exactly what it is they want. The members of staff at Curry’s always recommend the most appropriate product after listening to them to meet the customers’ needs and requirements.
3. Your job is to form a professional relationship with the customer, not a personal one – Curry’s have come across customers who have been seen as boring, annoying, sarcastic or uncommunicative. Despite all this, the Curry’s members of staff have learned to maintain themselves in a pleasant and courteous state. On the rather worse-case scenarios, they tend to go and just get help.

There are many ways to identify different customers according to their behaviour. An example study sees customers being grouped into animal categories, e.g. Roosters. Roosters tend to strut into stores wanting to be treated as though their special and important. It is a great skill to be able to identify customers as soon as they enter a store. This can ensure you that you’ll be prepared. Pre-judging a customer though, is never a wise choice, so it’s best to just treat all customers the same, with the pleasant and courteous manner in which Curry’s acquire.    

The range of customer requirements

The range of customer requirements varies as different customers have different priorities. They have many considerations in a business; their main ones are listed below with an explanation on how Curry’s meets each of them.

• Price – Many people often feel that they cannot afford certain things. For example, a cheap radio would not last as long as an expensive radio and the sound could differ severely. Because of that, the customer’s specific budget forces them to purchase the product which they would not prefer, and if they had more money, the chance of them purchasing the more expensive product is more probable. Curry’s are aware that many of their customers are in this situation. It is very crucial that they do know, so they can deal with the matter for the good of that customer. Of course Curry’s has products which are the same, but vary in price and performance, but the more expensive have changed to just costing more. Curry’s have lowered the price of some of their products to meet the needs of their customers. So instead of the expensive radio costing a lot, it just costs more than the cheap radio, and this does not mean that it’s expensive. The more we pay, the more we expect, but now we can expect great value and quality in a product for less at Curry’s. If customer do not acquire cash-in-hand, then Curry’s are willing to accept credit cards

• Availability – Customers always worry that the stock of a product will run out and they’ll have to wait longer for new stock to come in. If the customer finds the item elsewhere, chances are that they’ll go there and the business ordering new stock will be out of luck. Curry’s have remained well aware of this huge matter as they very well realise that it could lose them money, or worse, a customer. This is why they look back at which items they have sold the most, and double the stock size to prevent any worries concerning the order of new stock which takes time, and time is money. This will ensure that the customers will not have to wait and that they can make an immediate purchase when they want to.

• Features – Customers frequently associate certain brands to reliability or perhaps quality, for that matter. There are products which do not have as much features as the newer version. For example; a phone may have a colour screen, 1.3 mega pixel camera, Bluetooth, tri-band, recording, playback, games etc. Whilst the older version could have none of these. Not even a colour screen. Price is what this all come down to. The more features a product contains, the more the product is affected by price. Curry’s offer all the latest products at low prices so that everyone can afford them. Freemans also do this. Freemans, unlike Curry’s, have a slogan to go with their special lowered prices which they offer on their latest mobile phones. Their slogan is;

‘Just call it an early Christmas’

Is one which influences the buyer to purchase and I’m sure that the price is a good contribution to it all. Most of Curry’s products either are or contain the latest version with the latest features. Most of their products are ideal and are what can be afforded. Some, however, are expensive and do not meet the needs and requirements of all the customers for where price is concerned. Quality and performance is a factor which does meet the needs and requirements of those who can afford it.

• Appearance – It is said that women are more concerned about the appearance, whereas, the men are more concerned about the performance as in function of the product. Women will tend to find that most of Curry’s products excel in appearance and for the men, in performance. It is also crucial that Curry’s staff are represented in a formal and respected manner. They also wear name badges along with their red shirts. This shows the customers that Curry’s is a professional business which deals with things in an important and caring approach.

• Personal circumstances/specific requirements – Customers may be purchasing a product to match a product they already own. It could also be to fit in a certain space in their house. This will affect the decision in terms of size of item, colour, usage and whether they want to wait or purchase immediately. Curry’s can reserve products if the customer does not wish to purchase immediately. This could be because they are not sure of the size space for which they will place their chosen products. Other than that, Curry’s do not offer a large range to meet the requirements of this section.

• Additional benefits – Many businesses offer additional benefits for their customers, such as free delivery or perhaps immediate availability. Curry’s offers some additional benefits. These additional benefits can help persuade the buyer to make an immediate decision to the businesses advantage. Curry’s additional benefits are known to them as ‘Customer Care’ as shown on their website. These additional benefits are as follows:

1. Free delivery
2. Free installation
3. ‘Whatever happens’- product support
4. The Techguys
5. Contact us- whenever, about any queries

The importance of product knowledge

I cannot stress enough on how important it is for every member of staff to have product knowledge on all of the products within their business. Customers don’t like it when they walk into a store, ask a member of staff about the product to then have them turn around and say I don’t know. Customers want to know all about a certain product before they buy it in the fact that they can perhaps make comparisons on it with others. Not having knowledgeable staff can drive the customers away to go and purchase in the competitors stores. Not having product knowledge, for the customer, shows them that the business is not professional and deals with minor sales services. Curry’s do have product knowledge on all of their products. Friendly and knowledgeable staff is a key factor but Curry’s have decide to just settle on knowledgeable staff. I like friendly members of staff who make you feel at ease as they talk to you.

Training in negotiation skills

Training is a major aspect for staff in a business which isn’t to be ignored. I believe that is most crucial when it come down to negotiation skills. Sales representatives and other specialists must be trained in negotiation skills. Negotiation skills can be used for the following things:

• Persuading – Persuading someone into buying a product is not a gift. It is something which needs training and attention. It is carried out with negotiation. Being able to communicate well. Curry’s persuade many of their customers into buying certain products which they think the customer may be interested in. This can be done by stating the features and price etc.

• Dealing with angry customers – To do this, a member of staff must instruct the customer to calm down and ask them what the problem may be. It is vital that the member of staff does not touch the customer in case the customer decides to ‘throw’ a fit. If things did get even more out of hand, the member of staff would be required to tell them to wait and call someone else to deal with the matter. Curry’s deal with angry customers in a calm and quiet way. They make sure that they do not touch them for the obvious reasons I have already stated. They talk to them politely and slowly so that they understand. Although this does not happen occasionally, it does sometimes, and Curry’s have to be ready when it does.

In my opinion, these two examples are the main ways in which negotiation skills can be used. There are many other ways which are also crucial but have the same principle as either one of the two examples I have discussed. All of Curry’s staff are trained through negotiation skills so that when the right time arises to use them, they’ll be prepared.

Curry’s is a business which looks to excel in every aspect. Professional practice of the sales staff is very crucial and all of this practice has made them excel for the better of Curry’s and the businesses future.

P4

For any business, the after-sales service merely relates to all the activities which may take place after a certain sale has been finalised. Whether it’s dealing with customer complaints or providing customer information, customers can see that the business has gone out of their way to do this and this contributes to the number of customers in which that business attracts.

Clarification of return/exchange policies

There are many retailers which have very specific returns policies concerning products of such. This is very beneficial for both, the customer and, the business itself, e.g. staff. Legally, all businesses must replace faulty goods or give a full refund. Businesses are not obliged to accept returned goods because the buyers have somehow changed their minds. Regardless of this, many do accept these terms, e.g. Curry’s. If a customer went to Curry’s with a faulty good, of course the business will offer an exchange or a 100% refund as part of the law. Curry’s also offer a 100% refund for all of their other products within one week of purchase. They believe that this action will give them the edge over their competitors, such as Dixons.  

Meeting and greeting customers

The skill of knowing how to approach and greet a customer is a very beneficial one. If a customer just casually enters a store, he or she would not like it if a member of staff suddenly pounced on them. If this is carried out, it is very likely that the customer will feel uneasy and also tempted to leave instead of wanting to purchase anything. If a customer is browsing and wants information they would not like it if they were ignored. As a customer of Curry’s, I have entered their stores on many different occasions. The members of staff who work their do not pounce on you the moment you walk through the door which is a good thing. Neither are they there to help me or my family. They have no experience in greeting customers and when they do, it seems like a desperate attempt to make money. I have noticed that they pre-judge many of their customers. They seem to only ‘snoop’ around the older people in the fact that they have more money than that of the younger people, like me. They believe that the older people will make a purchase and the younger will not.

Asking questions and listening to answers

Customers will always ask questions regarding products, and it is the member of staff’s job to answer it. This is done through product knowledge. No one likes it when a member of staff doesn’t know anything about their products. This is why it’s really important that all members of staff trained with product knowledge so that they are prepared. It is also important that the members of staff ask questions too. These questions could concern factors, such as the price range, preferences and their specific requirements. Curry’s are very poor at asking questions to see what it is the customer is actually looking for. It is very rare that a member of staff from Curry’s will come up to you and ask what it is you are looking for. They have no interest in their customers needs. If they do ask questions it feels like an interrogation with one question after the next, not waiting for a response. They do listen but do not seem in the slightest way interested. This is yet another weak point for Curry’s.

Effective sales presentations and demonstration

There are many business representatives who frequently make a presentation about their products to interest people or perhaps they are already interested buyers form the presentation. These are usually well-prepared with lots of thought. I have never seen Curry’s doing such presentations as this. Whether they do or not, I have looked into it and have found nothing from Curry’s on this matter. Sales presentations and demonstrations have to be planned and expressed with enthusiasm, if they are to be effective

Information and advice

Customers may contact a seller after a purchase for information or advice on that product. This could concern items which may need assembling. Curry’s do have a helpline which customers can call regarding any queries or problems they have concerning products. In-turn, they’ll receive information or perhaps advice. Curry’s also have installation terms. Installation is free on certain products. The same rule applies for delivery but within a travel range. The advice that Curry’s gives on their helpline is very genuine, reliable and knowledgeable. This is one of Curry’s strong points.

Dealing with complaints

Event the most successful and well-respected businesses receive complaints sometimes. All businesses must treat them seriously and adapt themselves to deny the compliant. Customer put forward complaints if they are not happy with any products or services. Dealing with the customer complaint is the businesses job, and how they choose to respond will determine whether that customer stays or goes. After interviewing a member of staff at Curry’s, I was told that they received many complaints on a monthly basis. Curry’s says that they absorb the customer complaints into their minds and think of new ways in which they can adapt their business for the better of that customer and the business in the future. They receive complaints concerning the service in which the customer receives. It is very rarely that Curry’s receive very serious complaints, however, when they do, they are investigated properly and by the right person. From what the member of staff of Curry’s has told me, the business is very strong in the area of dealing with complaints. They just believe that dealing with complaints is all part of the daily procedure.

Repairs and replacement parts

Curry’s have an average after-sales service. They offer a very small range of customer service; however, they do offer great product support with help from the ‘Techguys’. Repairs are either carried out in the customer’s home or the store depending on the size of the good. Curry’s do not offer a repairs and replacement after sales service unlike their major competitor, Richer Sounds. Both of these electronic based businesses are in the same market. Richer Sounds are the market leaders and have sustained their hard level of work to attract more and more customers. They offer a large range of customer service and their after-sales service is of one which withstands Curry’s. Curry’s should just hope to catch up with the market leaders, but will not unless they take a leaf out of Richer Sounds’ book.

 

D1

Monitoring the effectiveness of a sales promotion comes under organising one. This takes time, effort and of course, money. The sales promotion:

‘Buy 2 bottles of coke and receive a free ‘Coca – Cola’, FIFA world cup glass’;

Is the sales promotion which I am investigating. For ‘Coca-Cola’, this was a very successful sales promotion in promoting the product and ‘Coca-Cola’ executed their aims of reach to a higher marginal profit. Even though this sales promotion had many benefits, which included higher profit, this sales promotion did have weaknesses as well as strengths. I will now be looking at my chosen sales promotion’s strengths and weaknesses. I would usually be undergoing a swot analysis for this, however, all of the Opportunities were met and the Threats did not exist. Britvic’s product, Pepsi, hasn’t had many sales promotion which are available in every store as the business created the sales promotion itself. Pepsi just had to depend upon supermarkets to create special offers whereas ‘Coca-Cola’ depends on itself and supermarkets etc.

Strengths    

This sales promotion was advertised by all means of media at the time of the World Cup 2006 which was held in Germany. Most people could not afford to personally go to Germany or maybe the couldn’t find any tickets to purchase. This would have left them with the alternative to stay at home and watch all of the matches from the comfort of their own living area. Snacks are essential when it comes to watching football, especially the World Cup. Alcohol consumers still resort to coke frequently when it comes to watching football. ‘Coca-Cola’s’ target audience for this promotion was men aged roughly between 18-34. Men are likely to be watching football then women, but for the women who do watch football, this sales promotion appeals to them to. Women who already enjoy the soft drink will perhaps not be put off by the sales promotion, but still purchase two bottles and give the glass to their husband. ‘Coca-Cola’ just need a target audience to set their aims straight. One major strength of this promotion, was that it was one of the leading sponsors of the FIFA World Cup. ‘Coca-Cola’  decided to base their promotion on the World Cup as they’re one of the leading sponsors. This strength will ensure ‘Coca-Cola’ that their customers will take them more seriously and perhaps if their not frequent ‘Coca-Cola’ consumers, they will start trying it because of their interest in the World Cup. People can be influenced to try new things which they haven’t already because it is associated with something they already like or are interested in. Another similar key strength is that the FIFA World Cup is one of the most widely viewed events to come on television. This means that more people will be aware of ‘Coca-Cola’ as the sponsors are displayed before the actual programme starts. ‘Coca-Cola’ is now the most recognized brand in the world. This is because they have decided to promote their product in nay ways and have benefited in the long-run. Most men acquire an interest in football and would love to have their own FIFA world Cup 2006 Germany glass. ‘Coca-Cola’ made a sales promotion in relation to this because they are aware of what their target audience want. This means that their customers will purchase more bottles of coke to receive a free world Cup glass to drink it out of. This will be great for drinking when actually watching the World Cup. All of these strengths have proved most beneficial to the business. All of these strengths, however, all come down to one, that is the promotion of the product itself. With the increase in sales, the products has been promoted further. This would have strengthened the business as a whole and would have helped contribute to making the business stronger for the future.

Weaknesses

Unfortunately, for ‘Coca-Cola’, they did have some weaknesses for where the sales promotion was concerned. One of them was one which I identified personally and as a customer, I was not satisfied. In a sales promotion, a customer either saves something, or gains something. When purchasing two bottles of 2-litre coke, I received a free World Cup glass to drink it out of. This glass did not last very long though. It seemed to break when it was being washed. This could have been a small error on my behalf. When I pursued this sales promotion again and received my free World Cup glass, it was noticed to have had a crack in it already. This couldn’t have been my fault and it was obvious that the glass was not solid enough to give away for free. It was more delicate if anything. There may have been some people who would have been very displeased with this, but I didn’t care because I never lost anything, the glass was free. I was still happy to consume my best drink ‘Coca-Cola’s’ coke. Another weakness was that ‘Coca-Cola’ did not have special sales promotions to offer the female coke fans. This sales promotion would just mean that they’ll have to spend twice as much to receive something they did not want. This is an aspect which ‘Coca-Cola’ always fails to give attention to, that is why this will always be one of their weaknesses. This sales promotion only existed for their 2-litre bottle of coke. Not all of the ‘Coca-Cola’ consumers usually buy 2-litre bottles. They either buy small, single bottles or cans. They purchase just enough for themselves to consume at one separate time which usually comes in a 500ml bottle or in a can for the single consumer. They may feel excluded because they feel they cannot gain something or save something. Larger bottles are usually referred to as ‘family size’, although people can consume the 2-litre bottle by themselves in separate consumptions. There are many other weaknesses which I am unaware of as is ‘Coca-Cola’. The best thing they can do for this is the most crucial thing for success, prepare.

All in all, the effectiveness of this sales promotion has been more of an advantage than anything. The effectiveness has shown more strengths than weaknesses. This is obvious to state due to their increase in sales during the period of the World Cup. The execution of the sales promotion proved very effective when the sales increased and more people started to purchase ‘Coca-Cola’s’ coke for the World Cup period. Their aims for the World Cup was to increase the number of sales, and that is what they did by successfully executing the sales promotion from all aspects.

For the sales promotion;

‘Free world cup Germany 2006 glass when you purchase two bottles of coke’;

I can recommend a few improvements which I might have undergone to promote ‘Coca-Cola’, as a business, even further. Instead of just giving a free glass when a customer purchases 2 bottles of coke, I would have given them a choice between the glass and something else for the female gender. This will ensure that both genders will purchase the product instead of one to receive the free gift. This means that the advertising will have to contain masculine and feminine colours to attract both genders into buying the soft drink. I would make this sales promotion not just be used for the 2-litre bottle, but for all types of sized ‘Coca-Cola’ coke drinks. This will ensure that all buyers will receive something when they purchase two of a certain size and ‘Coca-Cola’ will receive an even higher increase in sales due to my recommendations. My last improvement which I would make is to ensure that the glasses are solid and not so delicate that when you wash them, they either break or receive a crack on the side. That would be my fist priority in case of accidents as safety come first as in the customer comes first.

To me, these recommendations seem rather good and I believe that they could actually increase ‘Coca-Cola’ sales in the future, however, I believe there is a certain reason why ‘Coca-Cola’ did not do these, a reason which we will never find out.