M1-Compare marketing techniques used in marketing products in two organisations

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M1: Compare marketing techniques used in marketing products in two organisations

  • Introduction

In this task, I will compare the approach of Sony and Tesco towards marketing techniques.

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Bibliography 

  • Websites

Textbooks

Bevan J, Dransfield R, Coupland-Smith H, Goymer J and Richards C – BTEC Level 3 National Business Student Book 1 (Pearson, 2009)

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