• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

M1: Explain how the promotional aspect is integrated and used with the whole marketing mix of a selected organisation to achieve its business aims and objectives.

Extracts from this document...


M1: Explain how the promotional aspect is integrated and used with the whole marketing mix of a selected organisation to achieve its business aims and objectives. In this task I will explain how the promotional aspect is integrated and used with the whole marketing mix of a selected organisation to achieve its business aims and objectives The main aims and objectives of o2 are: * O2 wants the public awareness among customers and especially teenagers about the responsible use of mobile phones * Deliver good quality service and product to their customers. * Maximising their profits for which they have set themselves some objectives to reach these aim. The objective is to: * Cut down their carbon emissions. O2 has there mission statement which is "To enable our customers to make the most of their world and its possibilities through the services we offer" source http://www.o2.com/cr/resource2006/vision_and_values.asp With this statement o2 aims to gain more customers with the help of advertisement such as there juggler's advert which will aim to gain public awareness and also invite new customers but in parallel the existing will invite there Their other objective is to establish an increased awareness among customers and especially children about the responsible use of mobile phones. ...read more.


One other important aim of 02 is to cut down on their carbon foot. This is very important as every one is worried about the environment they live in and are trying to cut down their carbon foot print. As the 02 Company also try's to cut down their carbon foot as well by this the 02 are helping the environment. Promotion will help 02 achieve this due to the reason that if people hear about 02 doing their bit for the environment, from the media than they are most likely to be attracted towards it. As every business wants to make as much profits as possible, the O2 Company also tries to maximise their profits. However when you are trying to maximise your businesses profits, you should make sure that you are satisfying your customers and don't get too carried away in making too much profit, that u don't fulfil your customers needs. The O2 Company has done this, as it shows from their aims they not only satisfy their customers they also keep their customers satisfied. This factor will also be affected by promotion because the better your business is advertising the more customers and target market you will be attracting. ...read more.


This factor will be affected by promotion as well. This is because as the 02 Company are giving out leaflets and having guidance for parents and teachers to help protect children and have guidance for children as well. As in the leaflets they would be talking about, how mobile phones produce radiation when you are using the phones and that radiation can damage your human cells. So therefore it is better not to keep a phone with you at all times. It is also not good to stay on the phone for so long as using too much phone can damage your hearing. This will help the 02 company create good image of them self's as they would be seen as helping the people. So then people are more likely to keep 02 as their brand because as they would trust the company. This then would help the 02 to get more customers which will help them to make more profit as they would have got more customers. I think that all the aims for the 02 Company are linked together in a way, hat these four aims are all trying to deliver mostly the same factor. This is very satisfying to their customers and they are also making profit at the same time as satisfying their customers. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. This assignment will be evaluating the contribution of relationship marketing activities and will also ...

    Another negative aspect of the gap analysis is that it is time consuming as this method has to be measured over a lengthy period in order to gain better results. This method cannot be used over a short time period and if so, the result would not be that significant to the organisation.

  2. Describe the Social Implications of Business Ethics Facing A Selected Business In

    The new act replaces the existing legislation known as the Prevention of Corruptions Act of 1889 - 1916. The Timberland Company's general principles, Code of Ethics Charter and compliance guidelines state their policy on bribery is that they are not permitted in any circumstances and that they believe a bribe

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    the size and choice of the sample that you want to research. You could take a census which involves researching everybody in a particular population. A census tends to be used when the population size is very small, otherwise it can be very timely and expensive.

  2. Write an essay describing the promotional mix used by LOreal and Compare the Market ...

    The next method that I'm going to look into in the promotional mix is 'Sponsorships'. Companies use sponsorships as a way of advertising themselves to the public. An example of this is companies sponsoring the London 2012 Olympics such as McDonalds and Heineken.

  1. Unit 11 M1 Analyse the ways in which relationship marketing activities can be used ...

    This shows that whatever situation the customer or even the employee is in, they will try to improve for with the customer or employee, linking this towards relationship marketing or relationship on its own it is where a relationship requires two people that are connected to each other, what Tesco

  2. P5 Explain how and why groups of customers are targeted for selected products

    MOSAIC The role of the MOSAIC system is to classify households into the UK into 12 different MOSAIC groups and 52 sub-groups which are called MOSAIC types. These types and groups are created according to the share certain characteristics. This system helps businesses to make their decision based on the kind of customers they attract.

  1. Describe the Promotional Mix at Universal Records and Skoda Car Company

    This method of selling is perceived to be quite intimidating and often salesmen can be quite bullish in their approach of the customer. A business that is looking to maintain its corporate image will want to employ good salesmen

  2. Business Aims and Objectives and the Marketing Mix

    This may be to develop further in terms of revenue and profit over time or through market share, promotion, etc. More specifically, they may consider corporate aims such as profit maximization, to eliminate competition, to expand and diversify. In relation to profit maximization as a corporate aim; objectives such as

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work