The Marketing Mix and Its Constraints
McDonalds – the marketing mix is applied to products in McDonalds in many ways:
McDonald’s are looking at different ways of saving energy and the planet. One way was that they collected waste from eleven of their restaurants where it was later collected and recycled to produce electricity for local buildings. A McDonald’s spokesman said the experiment had cut its carbon impact by fifty four percent in Sheffield.
Mc Donald’s became the first fast tune chain serving coffee from ethical sourced growers. The deal for the fair trade coffee from South and Central American farms has been certified by the rainforest alliance.
Menus give customers a choice of what they want to order/eat. Therefore McDonalds develops menus on what customers want to gain maximum profits. The company gains such information after going through the process of market research.
However the customer’s requirements change over time. To keep customers happy and the company up to date with customer’s needs and wants, the company should monitor customer’s preferences. In order to meet these changes, the company introduce new products and phase out old ones, this will continue over time.