The layout of the flyer is also very impressive and the reason for this is that its page size is A5 which is a standard size for a flyer and its orientation is landscape which will allow you to fit more information on. There are also headers and footers used on this flyer. In the header, it says ‘Birmingham Roadshow, Centenary Square, Saturday 14th October 2000, 10.30am - 4.30pm.’ Here it has outlined what the event is called, where it will take place, when it will take place and the times. There is a reason to why it has given a date which is to let people know when the event will take place and another reason is to let people know how old this information is. On the footer, it gives the three different ways of contacting for more information as I have mentioned in the second paragraph. Another impressive thing about this flyer is that it has used line spacing which means that the information is not cramped and people will be able to read it without any difficulties. The font on this flyer is the same, however some of the text is in capitals, some is in singles, some is in blocks, some of it is in a small font size and the rest is bigger. There are two logos used on this flyer which are both placed on either side of the page.
- The National Cycle Network
This flyer has come in second place because it does not use as many styles like the Rasmallai flyer. If it does not use many different styles it will not grab the reader’s attention and one way of doing this is to use colourful fonts and different writing styles. The primary audience of this flyer is the adult who is able to give their time up to take part in a cycle event which aims to bring ‘A healthier tomorrow begins with real changes today’. However it does not give any information of when this event is going to start which means people who are interested will not know when to book their holidays. The reason why the child is not the primary audience is because there are not a lot of children who can spare their time. The reason being is that a small child cannot cycle, he is then moved onto primary school, then onto secondary school, then onto college and from here he hopes to go into university to get his degree. Maybe, when he has finished this stage he will able to do what he wants because he has completed his education and has not got anything to loose.
The flyer gives details of how to seek more information relating to the event. It has given one option, whereas the Rasmallai flyer gave three options. The option is to write to the company itself which not a lot of people will do as it takes time to write a letter and then it takes some time to get there depending what type of stamp you put on.
The language of this flyer is in simple English which can be understood by adults and children. The information is presented in many different ways such as the page is divided into two sections. On the first section, it names the company and gives it logo, it also put its slogan which is ‘A healthier tomorrow begins with real changes today’ – notice here that the words ‘real’ and ‘today’ are in a different colour and this may have been done to emphasise to its reader’s that it wants to make a change. Underneath the slogan, there is a map of the British Isles which automatically tells the readers that this event is not just for local people, but for people all over the country who would like to take part in the event and underneath this it gives the address of who to contact for more information. It is also presented by using different fonts, paragraphs, bold texts, graphics which tell people what the event will be like, a bit of colour unlike the Rasmallai flyer which uses a lot more then this, footers and the information’s justification is on the left and centralised. It is not very professional to use paragraphs in a flyer to tell people about an event that will take place because it doesn’t get to the point quickly, it may depend on how many sentences you have. For publicising an event as big as this, I suppose people would want to know what they are letting themselves in for so I think that it would not have been a good idea to use speech bubbles. The organisers have used this technique which may or may not encourage people to take part in it. We can say that The National Cycle Network has met the needs of its reader by using the right kind of language and presenting the information is a different way.
The layout of the flyer is not as impressive as the Rasmallai flyer and the reason for this is that its page size is A4 which is not a standard size for a flyer and its orientation is portrait which will not allow you to fit more information on. It all depends on the type of information which is used on the flyer. There is a footer used on this flyer on both sides on the page. In the footer which is on the first side it says ‘A Millennium Project’ and it gives the address of how to contact for more information. On the other side, it says ‘The National Cycle Network – YOU can be part of the solution’. Here it has outlined what the event is called and how to request for more information. It has not given a date which means that people will not know when it will take place, nor will they know how old this event is if they looked at it in a years time.
The flyer has also used double and single line spacing which means that the information is not cramped and people will be able to read it without any difficulties. The font on this flyer is the same, however some of the text is in capitals, some is in singles, some is in blocks, some of it is in a small font size and the rest is bigger. There is one logo used on this flyer which is at the top of the page.
- The Dome
This flyer has come in third place because it does not use as many styles like the Rasmallai flyer and the National Cycle Network flyer. If it does not use many different styles and just sticks to one style it will not grab the reader’s attention and one way of doing this is to use colourful fonts and different writing styles. The primary audience of this flyer is the adult who is able to take out the children to this event and hopefully will experience a lot of things. Sadly, it does not include information on what The Dome has to offer for it to attract a lot of visitors. This is very unprofessional because people will not be indulged to go unless they have some sort of an idea of what it has to offer. It says ‘An incredible, inspiring day but for one year only’, just because it uses words like these, it will not inspire the audience to come. It does not give any information of the days and the times that it will be open to the public which means people who are interested will not know when to book their holidays. The reason why the child is not the primary audience is because he may not know what this flyer is trying to tell him.
The flyer does not give any details of how to seek more information relating to the event. If there are people who would like to know more about this, how are they going to ask? Again this is very unprofessional.
The language of this flyer is in simple English which can be understood by adults and children. The information is presented in many different ways such as it has used a yellow background. It is also presented by one type of font which is black, ‘The Dome’ is in bold, it has also used a picture of what seems to look like The Dome, there is not a lot of colour used apart form white, yellow and black, it has also used a footer and the information’s justification is on the left and in the centre. This is not as professional as the other two flyers. For publicising an event like this, it would be better to use a different technique such as telling people what is inside the dome rather then just writing two paragraphs on what the rest of the world is doing. It does not use long sentences which may or may not encourage the audience to come, as it has not been specific. We can say that The Dome has not met the needs of its reader because it has not used the right techniques, however it has used the right type of language.
The layout of the flyer is not as impressive as the Rasmallai and the National Cycle Network flyers and the reason being is that its page size is like a small envelope which is not a standard size for a flyer, however its orientation is landscape which will allow you to fit more information on. It all depends on the type of information which is used on the flyer. There is a header used on this flyer on this flyer which says ‘The Done – One amazing day.’ It does not give any ways of how to contact the dome which is not a very professional thing to do. It has not given a date which means that people will not know when it will take place, nor will they know how old this event is if they looked at it in a years time.
The flyer has also used single line spacing which is acceptable, however if double line spacing was used it would mean that the information is not cramped and people will be able to read it without any difficulties. The font on this flyer is the same and there are no logos used on this flyer apart from ‘The Dome’.
