• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The History of Cadbury's Chocolate Company.

Extracts from this document...

Introduction

GCE Applied Business Unit 03 Investigating marketing The History of Cadbury Founded: Birmingham, United Kingdom (1824) Founder: John Cadbury Cadbury is a confectionary business which was founded by John Cadbury in 1824. It is owned by Kraft foods, an American multinational confectionery, and it is the second largest industry in the world. Timeline John opened a grocery shop which sold cocoa and drinking chocolate at 93 Bull Street, Birmingham. He made the products himself using a pestle and mortar. The picture on the right shows the first shop that John opened. At the ancient days, people considered drinking chocolate as a healthy option and this belief made John?s business even more successful. His products were mainly sold to the rich people due to the high cost of the products. Later, John made a company called ?Cadbury Brothers of Birmingham? along with his brother, Benjamin. In 1831, John decided to expand his business and he bought a four-storey warehouse nearby Crooked lane, where he started to make his products in commercial scale. ...read more.

Middle

Before this technique was introduced, the cocoa that was produced by Cadbury contained high levels of cocoa butter; starch was added to give taste and texture. However, when George heard about the innovative press used buy a Dutch manufacturer, where they squeezed out much of the cocoa butter from the beans that they did not have to add extra cocoa butter into it. The Cadbury Brothers did not have much money and this process was very expensive, however, they dared to risk it; they were the first British manufacturers to go down this route. This step made by them made a history. Finally the press was installed in Bridge Street, where their factory was located. The new product, Cocoa Essence was introduced as ?Absolutely Pure. Therefore Best?. This marketing helped them gain more sales which resulted in a transformation in their business- from a small company into the ?worldwide company that Cadbury is today?. In 1879, George worked closely with a Birmingham architect in order to create a new and bigger factory. ...read more.

Conclusion

1967 – Toffee Buttons 17. 1970 – Curly Wurly & Old Jamaica 18. 1971 – Crème Egg 19. 1981 – Wispa 20. 1985 – Boost 21. 1987 – Twirl 22. 1989 – Inspirations 23. 1996 – Fuse 1990s – Today In 1988, Cadbury decided to plan a visitor attraction – Cadbury World. The cost to build the attraction was £6 million, but the expense was worth it. Finally, they opened the Cadbury World in 1990 in Bournville on a site next to the Cadbury Factory and headquarters. They had 350,000 visitors in the first years, which were 100,000 than expected. In 2009, Cadbury Dairy Milk became fair trade. In 2nd February 2010, Cadbury became a part of Kraft Food Family. In 2012, Cadbury put forward £17 million investment in R&D in the UK, to open a new global research and development centre in Bournville. It is named as the ‘Centre of Excellence’ which has brand new innovation labs, a test plant facility and a collaboration kitchen to put new ideas to the test. Zainab Riyaldeen ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Virgin Atlantic PESTLE analysis.

    The rate on unemployment is currently 5-6%. This is going to affect Virgin Atlantic because if there are less people without jobs, they won't be able to spend money so virgin might be losing some money. Another way that the unemployment rate will effect Virgin Atlantic because if they are

  2. SWOT and Pestel analysis for Carlton Forum leisure centre

    Although momentarily they have two cr�che staff but they are soon to be redundant. The structural aim is to be effective within the area to maximise customer satisfaction and attendance. The structure of Carlton forum of Carlton forum is functional this is due to the way in which the business

  1. How Evans Enterprise party and wedding planners could use IT to help manage their ...

    This is very unprofessional and a major problem in the business. 4.1.11 - Moving onto new businesses Elizabeth had made perfect parties and exceptional events. Both of these businesses have got some problems that need to be worked out before moving onto something new, such as her latest idea, 'Wonderful weddings'.

  2. Business plan. The business that I am going to produce is a personalised logo ...

    A business plan clarifies the objectives that a business has set, the reason why they are believed attainable and the plan for reaching those goals. Business plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community.

  1. Unit 9: Marketing Strategy

    R This target is possibly realistic as with the help of mortgages the Fabulous Frostings should be able to raise enough capital to not only find a deposit but also enough money to make monthly repayments. T This target is definitely time related as it clearly states that it should be achieved within the first four years.

  2. Coffee Delight

    There are many advantages to Coffee delight investing in Romania. Romania are currently enjoying high rates of economic growth ,consumer spending is rapidly increasing therefore coffee sales should grow as well as consumers will have more disposable income to buy such luxuries.

  1. PEST is a planning tool which is used by a business to evaluate and ...

    spend any money on things such as payments to employees who have sued Ginsters as they have been involved in a health and safety accident. This is because Ginsters have health and safety assessment which are put in place to find health and safety issues and deal with them as

  2. Suzlon Wind Power Company Analysis.

    which efficiently harness winds from low to moderate wind regimes. 2. The dynamics of the wind energy market have changed considerably over the past years Suzlon Group has signed an equipment sale deal with ReNew Power Ventures Pvt. Ltd for wind energy projects of 300 MW to be developed across India.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work