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Introduction

GCE Applied Business Unit 03 Investigating marketing The History of Cadbury Founded: Birmingham, United Kingdom (1824) Founder: John Cadbury Cadbury is a confectionary business which was founded by John Cadbury in 1824. It is owned by Kraft foods, an American multinational confectionery, and it is the second largest industry in the world. Timeline John opened a grocery shop which sold cocoa and drinking chocolate at 93 Bull Street, Birmingham. He made the products himself using a pestle and mortar. The picture on the right shows the first shop that John opened. At the ancient days, people considered drinking chocolate as a healthy option and this belief made John?s business even more successful. His products were mainly sold to the rich people due to the high cost of the products. Later, John made a company called ?Cadbury Brothers of Birmingham? along with his brother, Benjamin. In 1831, John decided to expand his business and he bought a four-storey warehouse nearby Crooked lane, where he started to make his products in commercial scale. ...read more.

Middle

Before this technique was introduced, the cocoa that was produced by Cadbury contained high levels of cocoa butter; starch was added to give taste and texture. However, when George heard about the innovative press used buy a Dutch manufacturer, where they squeezed out much of the cocoa butter from the beans that they did not have to add extra cocoa butter into it. The Cadbury Brothers did not have much money and this process was very expensive, however, they dared to risk it; they were the first British manufacturers to go down this route. This step made by them made a history. Finally the press was installed in Bridge Street, where their factory was located. The new product, Cocoa Essence was introduced as ?Absolutely Pure. Therefore Best?. This marketing helped them gain more sales which resulted in a transformation in their business- from a small company into the ?worldwide company that Cadbury is today?. In 1879, George worked closely with a Birmingham architect in order to create a new and bigger factory. ...read more.

Conclusion

1967 – Toffee Buttons 17. 1970 – Curly Wurly & Old Jamaica 18. 1971 – Crème Egg 19. 1981 – Wispa 20. 1985 – Boost 21. 1987 – Twirl 22. 1989 – Inspirations 23. 1996 – Fuse 1990s – Today In 1988, Cadbury decided to plan a visitor attraction – Cadbury World. The cost to build the attraction was £6 million, but the expense was worth it. Finally, they opened the Cadbury World in 1990 in Bournville on a site next to the Cadbury Factory and headquarters. They had 350,000 visitors in the first years, which were 100,000 than expected. In 2009, Cadbury Dairy Milk became fair trade. In 2nd February 2010, Cadbury became a part of Kraft Food Family. In 2012, Cadbury put forward £17 million investment in R&D in the UK, to open a new global research and development centre in Bournville. It is named as the ‘Centre of Excellence’ which has brand new innovation labs, a test plant facility and a collaboration kitchen to put new ideas to the test. Zainab Riyaldeen ...read more.

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