- Communication process is where a sender sends and receives information. Information has to be received and understood by the person or group to whom it was sent. The message is sent then and has to be ensured that the correct message is sent and received to ensure that the communication was successful. From here the message is sent along the communication channels, as communications can be along different channels in the organisation. An example of a channel would be the message being sent via union Representatives (in which case the message would be formal). The message can then be sent through different mediums. These differ from each other from oral methods such as group meeting to written methods such as letters.
Finally the communication to be complete the message has to be received and feedback has to be sent to the sender confirming that the message is understood.
- Internal communication is when communication takes place within different individual and groups within in an organisation. An example of this would be a memorandum. A memo is sent internally for example by a manager to all the employees within the organisation stating a message in concern to everyone, rather than hold discussions/meeting which can be costly. Memos are also useful for confirming telephone calls.
External communication is when communication takes place outside the business not relating directly to the business. An example would be a letter being sent to other organisations in form of a very formal way.
- High levels of informal communication might be harmful to a business because information that is communicated though grapevine may become disorted. This therefore means responsiveness is slow and the flow of the information around the firm is slow, hence and reducing the time for meeting the customers needs and wants. The customers then become dissatisfied and go to another firm that will respond to their needs and wants hence the firm is loosing customers and profitability falls as well as the value of the company and its shares.
Informal information can lead to company loss for example information about launching a new product may be forwarded to the business rivals who can then improve their product in advance to meet their competitors’ product hence reducing the firm’s sales.
- Two ways in which effective communication might assist managers in implementing a major programme of change successfully consist of Vertical and lateral communication. Information can be corresponded downwards, upwards and laterally. Downwards communication allows delegation by mangers to the employees so tasks can be carried out by employees, this therefore can improve the relationship between the employee and the manager, as the employee is being motivated with responsibility and therefore can improve the efficiency of the workforce. In addition, as delegation is passed to several employees, they can use their own initiative and ideas and reduce costs as individual ideas are being used to work for the same corporate objective, hence fewer mistakes should be made.