Ralph Lauren Ads for Men and Women: A Semiotic Analysis. For the purpose of this essay I have decided to concentrate on four printed advertisements for Ralph Lauren.
Ralph Lauren Ads for Men and Women: A Semiotic Analysis Compare and contrast the form and content of printed ads for the same product (or a closely- related product from the same manufacturer), which are aimed primarily at women with those which are aimed primarily at men. In the society that we live in today it seems that everywhere we look we are surrounded by advertisements whether they be television commercials, billboards or press advertisements. Obviously, the main purpose of advertisements is to get the consumer to purchase the product in question, the message within the advertisement has to be as persuasive as possible and ensure that certain emotions, feelings and values are awakened in the consumer. Print advertisements are an extremely effective way to reach a mass audience. Obviously- because the advertisements are in print, the use of colour, text and photography are all key factors in ensuring a successful campaign. Advertisements cannot simply attempt to sell the product in question; they must make it appeal to the consumer. It is important that advertisements not only attempt to make clear the attributes of the product they are trying to sell but also ensure that these actually mean something to us the consumer (Williamson 1978 p.12) It is no wonder that advertising is constantly being studied and analysed due to the constant speculation of 'hidden
British Cinema Vs Hollywood Cinema
British Cinema Vs Hollywood Cinema As far as statistics show Hollywood films make twice as much money in the box office than British films. If we look at films in this manner than it is plainly obvious that more people watch Hollywood films than British films and if we believe that the best films are the ones that more people see than we can conclude that Hollywood films are better than British ones. But it's not as simple as this although the box office does have an impact on the end result. We have to first look at why Hollywood films make more money and how this pattern came about. Then we have to see whether or not this has had any sort of impact on the British cinema and if so why. From this understanding can we actually argue whether Hollywood or British cinema is the better art. Britain started of just like America when it came to cinema. It started with black and white colouring, no sound and really bad images. As time went by this changed and cinema developed technically as well artistically. Around 1913 American filmmakers came to Britain and started to make films here. World War One stopped this and the Americans left leaving many working studios in Britain. Although this had its advantages at the beginning, later on in the timeline because of the war and Britains 'technically not up to date productions' there was no money left for British films. This resulted
Discuss techniques used in charity advertising with specific reference to particular examples and case studies.
Charity Advertising Discuss techniques used in charity advertising with specific reference to particular examples and case studies Charity advertising is very different from other forms of advertising, as the main purpose of charity ads is to persuade target audiences to donate money, rather than buy a product. Thus, the techniques have to be different from product or brand advertising; however, it can be argued that they do use similar techniques. An example of a charity advertising campaign is that of the children' charity Barnado's. In my opinion these campaigns have been extremely effective to highlight the plight of thousands of children who live with issues such as exclusion, abuse, drug addiction, alcoholism and prostitution. These adverts are usually placed in the broadcast and also newspapers such as the Daily Mail as this is the best way, in the charity's opinion to reach their target audience; ABC1 35 to 55 year olds. The reason for why they are targeting this age group is because they usually have a regular income, and thus be able to afford to give money. For example, it would be a waste of time and valuable money, which charities cannot afford to spend, constructing an advert for a teenage audience because they don't have a disposable income, and so they would not be able to afford to donate money to charities. An additional reason why they target
Patek Philippe magazine advertisement analysis.
The text is an advertisement for Patek Philippe, a Swiss luxury watch manufacturer and its purpose is to persuade readers into purchasing the brand's timepieces. Taking into consideration that the item being promoted is a luxury good and that the advertisement only features two male figures, this advertisement is probably intended for the wealthy males. The advertisement uses grey and black to convey its meaning. The use of monochrome not only sets a calm mood but also establishes a sense of timelessness. This vintage feeling complements the message that the watches are passed from one generation to another. It is also worth noting that the commercial signs of the watch are largely ignored. Revealing the value of the watch in monetary terms would prove detrimental to the priceless message the advertisement conveys. The largest and most prominent image of the advertisement is that of a father helping his son with his homework. The boy is dressed for school and the man is dressed in a suit for work. The suit implies a successful businessman from a middle-upper class. As such, readers might perceive purchasing the watch as an indicator that they have reached the same social class. In addition, the father here might also appeal as a role model. He is both attractive and well dressed, implying a successful life. He also has a son who is presumably not an unruly problem child.
Me and Rosie read the media section of last Monday's Guardian, and decided to base this talk on advertising to co-inside with the Advertising Producer's Association's publishing of the top 50 adverts for this year.
Media Presentation Me and Rosie read the media section of last Monday's Guardian, and decided to base this talk on advertising to co-inside with the Advertising Producer's Association's publishing of the top 50 adverts for this year. The event took place at the Victoria and Albert museum in London last week, and public screenings begin on October 10th and 11th. Advertising is now a recognisable part of popular culture. It has transgressed from mere 30-second television slots into elements of contemporary culture that appeal to peer groups and to individual personalities. Adverts that were released 5 years ago would pale in comparison to modern day ones not just because of the development of technology, but because modern adverts are able to identify and subjectively target audiences. This expansion means that adverts are able to become more artistic and self-conscious, more aesthetic and ultimately, more effective. This growth is only possible through the amount of media marketing and advertising that audiences are subjected to these days. Audiences are increasingly media literate - able to read texts in more refined ways, and capable of recognising concepts such as intertextuality, genre and institution. With advertising corporations being aware of this, they can exploit audiences - making ever more witty and intelligent commercials. By doing this, commercials
Evaluate and compare the effectiveness of marketing communications.
Evaluate and compare the effectiveness of marketing communications I will investigate two organizations from the leisure and tourism industry. The following report shows the organizations marketing communications. Following the communications you will read about how they evaluate their marketing communications and how effective their communications are. Then you will read the comparison of both organizations. The source I used to gather this information were as follows, report 2002 for Thomas cook. Thomas cook information pack and Alton tower information pack. Thomas cook is a large travel and tourism organization and their mission statement is: exceptional service from exceptional people. Thomas cook is the leading international travel and financial services group. They employ over 13,000 staff who serves 20 million customers each year. These staff provides many facilities to provide customers with superb advice. To achieve this they do advertising and many other types of marketing communications. These are the following marketing communications that Thomas cook undertake: * Advertising in air tours * Launching service in the internet * Magazines * Travel kiosks * Home shopping * Ski brochures * Guide books * Direct marketing * Press advertising * Television advertising * Radio advertising * Point of sales * Sponsorship I will now explain some of the above
Report on Black Sheep Brewery 's PerformanceCommunication planning to effectively target wholesalers
Report on Black Sheep Brewery 's Performance Communication planning to effectively target wholesalers How to improve logistics facilities How to plan international marketing to target export market Presented to Geoff Lancaster Presented By Asim Waheed MBA GroupA (Aug intake UEL MM) Communication Planning The term 'Marketing Communications' is generally preferred to the term 'promotion', In a sense all marketing communication activity is a form of promotion, that is in one way or another is attempting to promote the interest of the brand, product range and/or company. Promotion is a part of a firm's overall effort to communicate with consumers and others about its product or service 'offering'. Both the company and the consumer have needs which they aim to fulfill; the profit making company wishes to improve or maintain profits and market share, and gain a better reputation than its competitors, and the consumer aims to reach his or her personal goals. The total product offering allows each party to move towards these goals. The marketing communications mix is made up of personal selling, a range of conventional advertising media and a range of non-media communication tools. Other marketing communications techniques, such as sales promotion, sponsorship and exhibitions do have value. Especially with this case Black Sheep Beers has been in the market for
Task2: how professional advertising agencies can contribute to the success of a marketing campaign
Unit 3 task 2 By Anzal Ali Task2 A: How professional advertising agencies can contribute to the success of a marketing campaign. An advertising campaign is normally organised with the services of an advertising agency. The company employing the agency must provide clear guidelines on how the campaign should be developed. This is normally done in a campaign brief which contains the following sections. > The background of the purposed campaign. This will include comments about the market and the organisation's current objectives. Why there is need for some promotional activity, and how is it expected to contribute to the overall aims of the organisations. > The objective of the promotional activity. Along with any marketing aims it is designed to support. The objective should be clear and measurable, and given a time scale. > The target market These are the people the promotional activity is intended to influence. To build a customer profile all the detail about the consumer is required e.g. age, gender, income, ethnic background, where they live, interests and etc. whilst knowing about your market it is also important to keep an eye on the competition. > All the details about the product The agency should understand the process involved in the production method and identify the differences from the competitor's products, which give their product an USP (unique
How effective is the use of Sporting Celebrities in Advertising and Marketing?
How effective is the use of Sporting Celebrities in Advertising and Marketing? The use of sporting celebrities is becoming a more and more frequent occurrence in advertising and marketing. For example just some of the recent advertising campaigns feature David Beckham, David Seaman, Vinny Jones and Frank Lampard. All of these are high profile celebrities from the world of football. As with any advertising and marketing campaign they are still trying to achieve the same goal. They want to draw attention to something. Companies carry out marketing in order to make products available that will satisfy their customers whilst making a profit. Companies advertise products in a particular way to make their product look desirable so that you buy the product. Companies will use these two strategies the best possible way they can to make the most achievable profit they can. The use of sporting celebrities in advertising and marketing is just another way that companies are now using to sell their products. The reason that companies are now using sporting celebrities in their advertising and marketing strategies is because it installs the belief that certain sporting names will enhance the persuasive powers of the adverts and the company will sell more of its products, as the use of celebrities enhances the amount of attention the advertising campaign receives. This is because
Reviewing Business Documents : Flyer
Reviewing Business Documents : Flyer Name of document : The name of the document is spirit of summer. It is for Peugeot, this is a car company. The type of car is the 206 Independence. Type of document : The document is a flyer advertisement, it has print on both sides. Mainly an image on one side and more text on the other, giving prices and information about the warranty and service intervals. Purpose of document : The purpose of the document is to advertise and make a Peugeot 206 Independence appeal to possible buyers, and make people talk about the car. Software used to produce the document : On the front of the document the producer of the document could have inserted a digitally enhanced picture using an advanced image manipulation software such as photo shop pro or desk top publisher. On the reverse side of the document the text and logo could have been made also using desk top publisher. Layout of document : The size of the document is A5 (width is 14.8 cm and the length is 20.9 cm). On the front of the document the page is set out with a rear view picture of the car with a title saying spirit of summer, the font of this is closest to Forte and the size is roughly 30. There is a small view of the sun in a blue sky to show that it is a summer car. More of the writing is on the opposite side of the flyer, On this side it has the name of the car and a price in