Media Coursework - Analysing a Chrylser Advertisement
Yr 10 English-Media Coursework The advertisement I am analysing is Chrysler. A company, who is promoting their new model and range of cars. One can observe that it is a Chrysler advertisement by the sharp eye catching logo in the bottom right hand corner, which spells Chrysler. The whole purpose of the advertisement is mainly to attract the target consumer and segmented market, in to approaching or mainly buying the car. I am of the opinion that the sharp marketing of their advertisement will generate interest in the new Chrysler car, this will attract potential customers into their dealerships so face to face contact can be made with there slick sales team to generate a sale. I think the car is targeted at different levels of the market. I can visualise the target market as an apple, for instance the core target market is the business type, who can easily finance this car, they desire luxury, space, hi-technology, and the newer specifications. The personification of the apple centre is the family based specification (people carrying), a medium to large family. The skin is the parallel market consumer who will save up for just that little bit more luxury, for the newer and better model to give that little bit more satisfaction and reward. I believe the car is aimed at the high earners of society e.g. the executives. We can tell this from the price of the car '18,495' but
How you intend to communicate your plans for the new product to the targeted market.
How you intend to communicate your plans for the new product to the targeted market. To communicate to the targeted market can be done by selling or advertising the credit card to world. By introducing the benefit when purchase the credit card sure there must be young working people will attract to this, some of them are in a need of usage the credit card but don't no to choose the right one. To dicit our target we have to find the right place and right time when to implement the credit card. Selling. Selling is a part of marketing system so to make a good communicate with the young working executives we must make a proper plan or designing a sales strategy. The sales strategy must be dicit the need and what they want from using the credit card. To make a sale the targeted people must be find and they must have some knowledge about the credit card to this can help us to communicate very easy. One of the selling strategy is set up customer service centre in all the branches when a customer were goes to the customer service centre they can be introduce about the new credit card.The second way is to promote some attracted gift, when the gift are attracted to the customer then they will find out where to get and known about this credit card plan. Personal selling this would dicit the target by personally talk and ask questions to the young working people.Suppose all the young
Coca Cola and Microsoft
Functional Areas Coca-cola ultimately aims to beat the competition in providing customers with their favourite beverage coca-cola, and so this then results in competing to sell the most products, and making the most money possible. Microsoft has a similar aim, it wants to be the main supplier of computer software to the industry, and from that they will sell the most products and make the most money. Problem Departments that may help solve this problem by working together How the departments can work together to solve the problem Which aims and objectives are achieved more easily and why? Should some aims change? Why? Coca-cola and Microsoft receive bad publicity about the introduction of their new product Marketing and Sales Operations Customer Service Customer Service can tell operations the feedback from customers, operations will then process this, and plan how to win back public support, then tell marketing and sales how to publicise the product The most difficult part of this process is figuring out how to respond to the bad publicity, and generate good publicity Coca-cola and Microsoft's management are worried by the number of competitive products on the market Finance Marketing and sales Operations The finance departments tells operations by how much they can cut the cost of making and selling their product, operations then plans how they
Advantages & Disadvantages for Different Types & Variety of Media
Advantages & Disadvantages for Different Types & Variety of Media One of the most aspects of marketing is advertising. The major aim of advertising is to sell more products, and business spends vast quantity of money on advertising to achieve this goal. By advertising, the business will not only be informing the consumer of the product's existence and availability, but also deliberately attempting to persuade and lure the consumer to purchase the goods. There are many ways in which business can advertise, they have a variety to choose from, they can even use all the ideas to advertise but would cost a lot of money, and however it will catch the attention of nearly all the audiences around. The first media which companies could choose is the newspapers. Newspapers advertising can also be known as press. Advertising in the newspapers is factual information that can be presented in a press advertisement and which leaves the readers in charge of how long they take to absorb the information. Cost of advertising depends on the size of the advert. Whilst advertising in the press there are many advantages and disadvantages to look at:- Another type of media is television. Television is the most common media which people use to advertise. Advertising on television can demonstrate the product in action, for example, a lawn mower can be shown moving around and cutting grass
Advertising and Promotion.
ADVERTISING AND PROMOTION Promoting the enterprise is very important in order to make customers aware that the enterprise does exist. It is an integral part of the marketing mix. There are various methods of promotion and publicity, which can be used to advertise our enterprise. These methods should be ideally cost effective and eye catching. The forms of advertising and publicity that SHAKE 'N' TAILS will use are: Firstly, the main form of advertisement that will be used are posters. This is a very important form of advertisement for SHAKE'N'TAILS, because posters are extremely cheap and easy to produce. They are also very effective because they can appeal to a large audience. Posters can also contain the enterprises logo and give relevant details in a very eye-catching way so that the poster appeals to the customers and makes them aware of the enterprise in a way that they will remember. Secondly, business cards will be produced and handed out to other stalls, therefore every time a purchase is made at that stall the enterprise will hand out our business card. The cards will give the customers a 20% discount off their purchase of any cocktail. This is 25p off, therefore the drinks will become £1. This will appeal to customers and also help increase customer awareness about the stall. Thirdly, an announcement could be made in assembly. This is probably one of the best
The Principles Of Marketing
The Principles Of Marketing Marketing is used to promote products. This is the main principle of marketing, although this can be broken down into many different forms. Some companies use marketing solely for the purpose of promoting a new or updated product. However, it can also be used to find out trends of selling products, and thus, companies can market their products appropriately. Marketing is a useful and essential tool in the business world. Marketing is actually used all the time. When we watch TV, listen to the Radio, or even walk down the street, there is something being promoted to us. Companies are always advertising their products and we sometimes barely notice it. One form of marketing is a billboard. Billboards are used all over our streets and we can see them while we are going about our daily lives. They are placed strategically so that people driving, getting on a train or bus, or even walking, can see them. They are designed for us to take notice of them. The most common type of marketing is television adverts. Over 90% of homes in the UK have a television in them. ITV, Channel 4 and Channel 5 allow companies to purchase advertising space between programmes and during breaks to market their products. Different companies buy advertising space during different programmes depending on their targeted audience. For example, a toy company will buy advertising
The Miracle Herb
The Miracle Herb For this piece, the writer decided upon the use of an advertisement as the mode of communication. Advertisements, as a literary genre, are extremely vibrant and creative in communicating the writer's ideas. They have a more direct approach and hence are more appealing to the audience. Due to their (advertisements) interesting and articulate nature, the reader will not have to decode / decipher another monotonous piece of literature. The advertisement, being a public announcement, was written with the intention of being printed in a well-known cultural magazine in Jamaica - Black Power. The genre of the advertisement is persuasive / argumentative as its purpose is to sway the readers in the direction of the writer's inclined stance on the issue concerning the legalization of marijuana, while simultaneously exposing the medical and psychological benefits of the drug. The advertisement appeals to those citizens experiencing the said medical problems and those people who suffer a great degree of stress / exhaustion. The writer also aims at targeting those people who might have any misconceived erroneous beliefs of the drug in an attempt to remove this negativity. The literary techniques used in the advertisement are very apt and effective in evoking its persuasive role. The writer employs the use of a rhetorical question, "Are you tired of ... work and
Identify/Analyse Introduction I Am Going To Start My Word Processing Project With the Theme of a Cinema, Which Will Involve Me Making Reviews, Releasing Leaflets and Designing Posters and Other Advertising Things.
Identify/Analyse Introduction I am going to start my Word Processing Project with the theme of a cinema, which will involve me making reviews, releasing leaflets and designing posters and other advertising things. I will be using word because I will be working with a lot of text and I will need to include pictures and word art to grab the attention of people. I will also be using desktop publisher as well because it enables me to start with different templates involving posters, banners, leaflets and road signs, etc. About the Cinema The cinema will be based in Merry Hill. It will be showing a variety of films at times between 10:00am and 11:00pm, because of the rival cinema situated nearby, a new advertising scheme has been set up to increase its popularity against its rivals and to increase profits by drawing more customers. I will be designing posters, cards leaflets and reviews of different types to attract all kinds of people instead of one group, which would only bring in at most 1/3rd of the customers we could attract. Equipment needed . The Computer: - To work effectively with DTP packages I need a computer with a high specification, ideally with the largest amount of Random Access Memory (RAM) and the highest capacity hard disk. 2. The Mouse: -The mouse is moved around on the desk and it transmits the movements of my hand to the screen so I can select
Write a detailed analysis of the Levi jeans commercials produced by Bartle, Bogle, and Hegarty in the 1980’s.
English Coursework- Media Task-Write a detailed analysis of the Levi jeans commercials produced by Bartle, Bogle, and Hegarty in the 1980's. Focusing on the ways meaning is conveyed in order to influence the viewers opinion. First manufactured in San Francisco in the days of the gold rush, denim jeans have had a great impact on popular culture. One of the leading producers of Jeans were Levi Strauss & Co., founded in the city in the 1860's. The company started in 1853, when Levi Strauss left New York to establish a dry goods business with his brother-in-law in San Francisco. In the 1860's, though still primarily a seller of dry goods, he pioneered the use of a durable, brown, canvas-like material to make work trousers sold directly to miners. In the 1870's his company began to use metal rivets to strengthen the stress points of the garments, and demand increased. The company then expanded and early in the 20th century moved to 250 Valencia Street in the Mission District, where it remains today as a working clothes factory and as a museum. During the 1980's the sales of Levi jeans had slumped to an all time low. The core brand values of quality, durability, Americaness and honest denim were being dissipates by other companies. That claimed they had these qualities which Levi's possessed. Levi's had 'Sold Out'. The company had to start to appeal to the teenage -
This advertisement features a simple image of a Corona Extra bottle. In the background there is an ocean setting. The sea seems to be calm and the sky seems to be blue
Media Homework Denotation: This advertisement features a simple image of a Corona Extra bottle. In the background there is an ocean setting. The sea seems to be calm and the sky seems to be blue. Also we can see a lime without its peel, in the neck of the bottle. To the right of the bottle we can see the skin that has been peeled off the lime. To the left of the neck of the bottle there is a quote saying "Skinny Dip". The bottle also seems to be standing on a wooden bench or patio which has been placed at the beach. The camera is on the same level as the bottle, which really doesn't have an effect on the advertisement. Connotation: As much as this may seem a simple photograph of the product the company is trying to sell, there are hidden secrets in the quote "skinny dip". At the first look the writing seems of no meaning, but after a few thorough investigations, you realise what it means. The quote is referring to the lime which is "skinny dipping" in the refreshment. This seems to give the advertisement more of a sexual twist, by making the drink sound exotic and daring. The background of the beach and the ocean help the sense of exoticness as beaches are usually associated with romance. The selling company is using the fact that people like to be exotic, by saying that their beverage is going to help them feel exotic. David
