Bond girl obviously play a very important part in the actually James bond films and do stay sexy and seductive in the adverts but in two different ways in the with love from Russia advert they are more revealing and look like there doing something actually for bond, but in the 2007 advert the woman is basically covered up totally but reveling her arms and head, but she wearing a long black dress which could be seen and seductively smart and formal. This is because now days people are generally use to the woman’s body, but back then women where seen more formal and conservative. So what they have done in each of them is the opposite of what the public is use too and the 2007 film defiantly leaves more for the imagination.
In the new advert it seems to be an action shot from the film and has very sharp boyish colors. And is basically just the photo. Very little writing and advertisement is going on. Apart from the name of the film whereas the older advert have a lot going on with producers names and the company who made the film sort of trying to get people to watch the film through the people who make it and more advertising simply through the people behind the film. It has the actors names in big and JAMES BOND IS BACK! It capitals, trying to make a BIG impression whereas in the newer advert the writing is tiny and pushes down to the bottom in a very settle color (grayish). Over the years the James bond film has created more of an audience and because it been around for SO long practically everyone knows who James bond is and what has does. So in the new adverts they can be a bit more confident and don’t need to put JAMES BOND on it because we instantly look at the picture seen 007 and no that’s James bond. And with TV adverts more are said on them and less on posters. But back in the 1960’s there wasn’t as many film adverts on TV so the relied on the poster more to tell the audience what the film is going to be like and about, so they had a lot more pressure to make the advert good.
The colorings through the James bond time have changed as well, back roughly 50 years ago it was reds and white witch suggest purity and passion, but also blood. Whereas in modern-day the colors are more silvers, grays , blacks and white… which are very manly colors and suggests coldness and slickness, no passion , just darkness.
The facial expressions are very suggestive in both adverts they both symbolize a lot about the films, James Bonds face in the ‘with love from Russia film’ is very seductive and mischievous but has shade on side meaning in a way that the lighter side is for the goodness and the loves of his life, but the dark side means the evil and dangerous side.
In conclusion the two films are so different in so many ways, but at the end of the day James bond will always be James bond including its icon logo 007, new bond girls, promising violence and a lot of passion. And that why I think James bond is so popular because it comes under many genres. The audience can pretty much be anyone with apart from the under 15’s men, women and teenagers. And personally think James bond will go on until people keep watching it. It’s been going on a good 50 years and has been getting increasingly popular with more actors playing James bond and it is simply the best of Britain.
Alison Mullin-Williams 12RE
