Increase access to information
For BA having a website through the internet can help them to inform the public about their company information’s, BA also provides flight schedules through their website to help customers to get a suitable departure or just letting potential purchases know what time the different flights departs. Important information such as the companies annual report can easily be shared with visitors through the companies website. By providing information through the Internet BA can put in unlimited information, which they can update regularly to give their visitors relevant information and this information includes:
- Latest services
- New offers
- Annual report & financial documents
- Online booking & flight schedule
- Flight destinations
- Press releases
- Company information etc.
By providing all these information through BA’s Internet website they enable visitors to have access to what they need.
Meet objectives
For BA the way that they meet their objectives through their website depends on which objective, BA has many objectives which they meet in several of ways through their website and these objectives include:
- Making profit
- Expanding
- Increasing market share etc.
BA meets its objectives through their website by providing internet booking services this allows them to increase their sales, because customer nowadays prefers to shop or book from their house rather than come to BA’s customer service point.
By having internet booking service in their website enables BA to make profit, this profit can be used in the future for expansion purposes to broaden the companies main activities. By expanding the companies share market w might increase because the company are doing well this attracts investors.
Increase efficiency
BA increases the efficiency of their services through their website, by creating questionnaires which helps to find out what the public wants and are missing this allows BA to not spend as much on areas which are not preferred by customers.
BA also increases their efficiency by providing customer complaint services through their website, this helps them to address and deal with matters such as unsatisfied customers which in return identifies where the problem is originated.
By having questionnaires and customer complaint services through their website enables BA to:
- Allocate unsatisfied customers
- Allocate where the complaints are originating from
- Provide services which customers are willing to spend money on
- Provide value for money services etc.
By covering all these areas BA can effectively work upon to improve their customer complaint statistics as well as their services to meet the needs of its customers, this allows BA to provide reliable services, which the public can return to when ever they want.
Attract customers
By using advertisements through their website enables BA to provide the latest promotions to be seen by visitors, apart from their website BA uses other websites to advertise which in other words called sponsors. These sponsors will let their visitors know about BA’s new promotions and advertisements, BA also uses popup to get the intention of surfers of the internet without the surfer entering the official website of BA.
These methods attracts customers in various of ways depending on the different type of services they provide, like for example when BA are advertising their premium first class services they often prefer to advertise through expensive hotel websites to attract certain business man and other wealthy people.
BA also attracts customers through their Internet website by letting the visitor know about:
- New promotions
- Latest services
- Online booking
- New destinations
- Holiday services etc.
All these information persuades and makes sure that customers come to BA even though a potential customer does not want to purchase at the moment, the potential customer might consider these services for another time.
