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Introduction

INTERNET ADVERTISING Abstract Online advertising is publicizing a product or service electronically using the internet. It is a non personal communication of information, usually persuasive in nature about products (goods and services) and ideas. Online advertising is in some ways different from traditional methods as it uses a new kind of technology, the internet, something that never exist before. Traditional advertising uses old methods such as publishing in newspaper and magazines, whereas e-advertising uses the internet which is a very interactive medium for communicating. There are many forms of advertising on the web, and the most noticeable are banners ads and buttons. E-advertising is very beneficial because it is very cost efficient and is easily accessible to thousands of people throughout the world. Business can be more efficient by using the internet to promote their products as it offers more number of advantages over the traditional media such as brochures, magazines and newspapers. Online advertising plays a major role in effecting the economy of a country, as it is needed to create a demand in the market. Without advertising, people are not aware of the goods available and if there is no demand, people do not buy the goods, which is a direct effect to the economy of the country. Introduction The electronic age faced by this generation has caused a great change in many areas of the daily activities of life. ...read more.

Middle

Mostly advertising on the web is spent on multimedia advertising like, banners, interstitials, buttons, sponsorships and many more that are emerging like, skyscrapers and spotlights. Banners and Buttons Banners and buttons occupy designated space for rent on web pages. Banners and buttons are the most widely used advertising product. Through careful targeting, banners can keep a relevant message in the mind of the user. This is similar to the print advertising model used by magazines and newspaper, except on the net there are video and audio capabilities in that few square inches of space. Buttons are square or round and banners are rectangular is shape. The dimensions of buttons and banners are measured in pixels. There are normally three stages of banners: 1. Banners that have words like "click here", "free" and "download" written in bright colors. This was to tell users that banners are indeed interactive and that by clicking on them, the user would be transported to another Web site. Most banners are hyperlinked to the advertiser's site. The message written in the banner should be effective. It should be able to distract user from the site it is in and therefore the massage in the banner must appeal to his needs. 2. The banner advertising featured banners with animation. Movement are said to capture attention, especially on a static page. ...read more.

Conclusion

However, despite evidence of the security of online transactions, publicized reports of credit-card theft on the internet have made many consumers hesitant to use their credit card numbers online. This proves that even if there is advertisement, users are less willing to buy the goods online because of this problem. * Many of the web sites takes time to download graphics and also advertisements. Many users are usually turned off by the time it takes to download them and so they move on quickly if they don't think the advertisement is worth the wait. This problem causes the advertisement to be ignored by internet users and causes it to be ineffective. Ways in which a Business can be more Efficient and Effective by Advertising Online In a business world, online advertising have proved to be very useful in many ways. Internet helps to minimize cost because graphic capabilities such as pictures can be made far better using the internet. Advertisements can be made more attractive with different colors, animation, etc. Through advertising online, you can reach out to international customers easier and in a more friendly way. It makes a business more efficient in terms of cost & time. And if the business becomes more efficient because of the internet, than they will be able to improve their competitive position with another company and lower down prices for the consumers. This gives an advantage to both sides that is the customers and the company. ...read more.

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