These are good ideas but sending out flyers you would have to get the addresses of people, and 'junk mail' is normally thrown away when received through the post. Campaigns would be good but wouldn't hold product information, but could direct people to the website. Television is a good form of advertising but you would only have a short period of time to put across your message, it is also a very expensive medium. Radio isn't a very good form of advertising for my website, as it would need visual aids for the advertisement. Posters would be a good form of advertisement but again wouldn't be able to hold much information and stay appealing to the average person walking past the poster, but it can also direct people to the website like the campaigns.
Overall the website seems a good way to inform people with up to date information about 'Hair Associates'; it will provide modern images giving all the necessary information and can be easily updated as required for the customer's convenience.
Analysis
The diagram below is to show the layout for all my pages and what order they will be put in.
Appropriate hardware that is going to be needed for the website will be in four categories:
INPUT DEVICES CPU OUTPUT DEVICES
BACKING STORAGE DEVICES
Input devices that will be used are; Internet modem, internet modem, Front Page Express, Digital camera, scanner, mouse and a keyboard.
Output devices that are going to be used are; Screen, printer, speakers, headphones and a motor.
Backing storage devices that will be used are; CD ROM's, floppy disk's, and the hard drive.
To run FrontPage Express 2002 the system requirements are a computer running Microsoft Windows® XP Professional with a Pentium III processor and 128 megabytes (MB) of RAM. The minimum requirements needed are a computer with Pentium 133 megahertz (MHz) or higher processor; Pentium III recommended. RAM requirements for FrontPage 2002 depend upon the operating system used, plus an additional 8-MB of RAM for FrontPage.
Microsoft Windows 98, or Windows 98 Second Edition
24 megabytes (MB) of RAM
Windows Me, or Microsoft Windows NT®
32 MB of RAM
Windows 2000 Professional
64 MB of RAM
Windows XP Professional, or Windows XP Home Edition
128 MB of RAM or higher recommended (64 MB minimum supported; may limit performance and some features)
Hard disk space requirements will vary depending on configuration; custom installation choices may require more or less. Listed below is the minimum hard disk requirement for FrontPage:
165 MB of available hard disk space with 115 MB on the hard disk where the operating system is installed.
An additional 115-MB is required on the hard disk where the operating system is installed. Customers without Windows XP, Windows 2000, Windows Me, or Office 2000 Service Release 1 (SR-1) will require an extra 50 MB of hard disk space for System Files Update.
Super VGA (800 x 600) or higher resolution monitor with 256 colours.
CD-ROM drive and as operating systems; Windows 98, Windows 98 Second Edition, Windows Millennium Edition (Windows Me), Windows NT 4.0 with Service Pack 6 (SP6) or later, Windows 2000, or Windows XP or later.
(System requirements information came from )
Below is a table to show which software will be the most appropriate for the website's that we are designing:
Here is a questionnaire that was asked in the hypothetical situation that the person was the client for our website:
What would you want the page for?
Information.
Who would be your desired audience?
All age ranges, and all types of people.
What would appeal to them?
User friendly, clear, concise and attractive looking site.
How would you want it clear that the page is authorised?
By showing security warnings.
How often would you make it updated?
Every month unless needed more drastically.
Will you want links to other sites?
Only to sites that are allied to the company.
Would you want the logo?
On every page.
Would you want any images?
Yes, but only if they were to do with the subject or were a product on sale.
What factual information would you have?
Events, opening hours, what the company is about, stores etc.
Would you have feedback for the website?
Yes, email for customers and could receive newsletters.
What would you want the page to have to attract the customers?
I would want the site to be clear concise, simplistic but still attractive to all types of customers.
Would you provide free services?
Yes, only to do with more advertising or to bring in more customers.
Would you let the site act as a 'launchpad' site?
Yes, but not exclusively and for new products.
The information that I'll be using in my website will be factual and from Hair Associates and Vidal Sassoon themselves. The images are from and . Some of the images that are to do with the salons are scanned in and put onto the site is directly from a Hair Associate salon.
Back up files will be stored on floppy disks and the hard drive of the schools computer system.
It's important to use the security features in FrontPage, which will prevent unauthorised access e.g. Computer hackers changing features on the website or accessing details of subscribers or visitors to the website without their permission.
Design
These are three different types of frames that I could use:
The frame that I will be using the most is:
I chose this frame for most of my pages as it has space for a contents bar down the side, which will make the site easy to use and easy to find the page that the customer wants to get to. This has a title bar that will also make the page easy to read and clear for the customer, which is what's wanted in a website for this company. Also this frame fits which most of my objectives, being easy to navigate and find pages, which means the site is user friendly. This will satisfy the customer and the client that site has been made for.
Fonts I will be using:
The text that I will use in my site will be Arial as it is clear and easy to read, and is quite mature style of writing and will suit my customer age group of 16+.
Text colours I will be using will depend on the background colour of the page. All of my text will be easy to read and in a contrasting colour to the back ground like:
Turquoise on black or white on pink or fuchsia on black
These will be good as they are clear unlike these ones:
Dark blue on normal blue or white on turquoise. Also the top colour will match the backgrounds of my website and go with the theme of the salon.
Here are drawings of what the pages look like with frames and with the colour scheme:
On the webiste there will be other features such as a mailing list so all the customers can get feedback from the website or the company they want. There also will be links to external websites like Hair Associates official website and Vidal Sassoon. These features will be made simply by using Front Page Express, which has the means to do these pages easily.
A summary of my website is as follows:
1st page- Main page that has the Hair associates logo as a background; making clear to all who come across the page that it is for 'Hair Associates' this will have a counter on the page which shows the visitor how many people have visited this site. There will also be a simple button, which will lead into the actual site with all the information on it. There may be advertising on this page to make addition money for the client as they wish to have advertising but only to companies that are to do with their company and not rival companies.
2nd page- This will be the home page that the visitor gets to see which will have initial information about the site that the visitor has entered and have all the links needed for the visitor to skip to the page that they require.
3rd page- This page is all about the company 'Hair Associates' and will have information for the customer, also it will have all the hyperlinks on it as the home page did, making the site easy to navigate which fulfils the companies specification.
4th page- Hair products, this will shoe some of the products that are available to by and that get used by the Hair Associates employees in and out of the salons. There will also be links to other available products the hyperlinks will be pictures this time that are to do with the products that are available. If it isn't clear that these pictures are hyperlinks it says below what you can do to see these specific products making it clear to the visitor again like the company specified. This page also has a different frame, which has a separate bar for the title area.
5th page- This will be of the straigtners which is a page that follows on from the hair products page. This page also has a different frame, which has a separate bar for the title area. This page will have a navigation bar down the side making it easy for the visitor to go back or forward to any section of the website.
6th page- This also is a follow on page from hair products which will be about hair dryers. This page also has a different frame, which has a separate bar for the title area. This page will have a navigation bar down the side making it easy for the visitor to go back or forward to any section of the website.
7th page- This is about the curling irons available also with gift sets which again follows on from the hair products. This page also has a different frame, which has a separate bar for the title area. This page will have a navigation bar down the side making it easy for the visitor to go back or forward to any section of the website.
8th page- This will be the page which shows all the visitors the type of hairstyles that are available in different categories made easy to view for visitors convenience. This will have a marquee for the title indicating the page clearly and bringing a new idea to the site so that it isn't boring and the same in all of the pages. This page will have a navigation bar down the side making it easy for the visitor to go back or forward to any section of the website.
9th page- This would be the first page of all the different hairstyles which will be the women's short hairstyles. It will include pictures and more hyperlinks at the bottom of the page to go back to the hair styles page easier than having to go through the navigation bar which is also present on the page.
10th page- This will be the same to the last page of women's short hairstyles but with long women's hairstyles in the pictures. This page will have a navigation bar down the side making it easy for the visitor to go back or forward to any section of the website.
11th page- Again it will be like the last two pages but with men's hairstyles. This page will have a navigation bar down the side making it easy for the visitor to go back or forward to any section of the website.
12th page- Once more this page will be the same as the last three but with celebrity hairstyles. This page will have a navigation bar down the side making it easy for the visitor to go back or forward to any section of the website.
13th page- This page is the mailing list which tells visitors what they can do to be put on the mailing list. Also this has a hyperlink at the bottom of the page to go back to the home page where the site starts. It also has a navigation bar down the side making it easy for the visitor to go back or forward to any section of the website.
Here are printscreens of the actual pages:
Customers view on the website:
I found out that the site was all in perfect order, but the client would have like a constant background and one that related to 'Hair Associates' so that people who entered the site would realise that that was the colour of 'Hair Associates' just as everyone associates 'HSBC' with the colour red and the phone company 'Orange' with the colour orange. The background for the Vidal Sassoon products was fine, as it was to do with Vidal Sassoon but the other backgrounds should have stayed the same throughout the site. Doing this may seem boring but is how the company wants to be remembered which leaves that colour (whichever it may be) is the visitors head as 'Hair Associates' so then if they see that colour again they might automatically think of Hair Associates which is another form of advertising for the company.
