Design and create a website for a company of my choice. I have decided to base this project on the company "Belle Du Jour".

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Description of task

My task in this project is to design and create a website for a company of my choice. I have decided to base this project on the company "Belle Du Jour". This is a bridal shop which sells dresses for special occasions and bridal accessories. "Belle du jour" would like to increase their business using a different strategy. At the moment their current strategy of increasing their production is by using advertisements in newspapers and magazines to reach there potential customers. I have decided that the best way to help them improve the service they provide is to set up a website for the company so that they can attract more customers. This means that they can advertise globally at a low cost it will also help to expand their business. I think this is the best way to help "Belle Du Jour" as they only have a limited amount of money and this way they will be able to advertise over the internet where people from all over the world could see the company's advertisements. This would also help the company to expand there business from a single business to a chain shop across England.

The website will be eye-catching and informative, but interesting too.

I would like the website to include the following features. This will help to achieve the main goals of the public:

* The site will be easy to use and easy to access.

To accomplish this I will make sure everything is simple. I will include links between pages and make sure that the links can be seen at all times.

* I will use pictures of the products and items that are sold at the shop.

This will mean that potential customers are able to browse through a catalogue of the available items so that they won't need to visit the shop and then find that the company doesn't sell what they're looking for.

* I will use advertisements of any special offers or sale etc.

This will be beneficial for the customers as they can see any current information with all the offers the shop is promoting.

* I will make the background colourful and personalised.

I can do this by producing a wedding-themed background. This will be used by our company and will be personalised.

* I will provide a visitor account/guestbook

Every time you go online you can enter your visitor number into the guestbook so that when you reserve a dress or order one you will not need to enter all the details.

Report

I am producing a website to advertise a shop, called "Belle du jour" so that everyone can be provided with the information needed across the Internet. This will help them to increase their business.

The disadvantages of advertising using traditional methods are

* It can take a lot of time

* Its expensive

* Not many people listen to adverts.

The advantages of advertising using the internet are

* Its cheaper

* Has a wider audience

* Lots of picture to use

This website will improve the company's advertising campaign as it is very sufficient because anyone with the internet can get hold of this website. Using the internet gives everyone an advantage to see all the advertisements being showed, this will develop their advertising campaign as it can be viewed world-wide and it will produce more customers.

The advantages of using the spreadsheet to handle the figures are:

* It does the calculations for you

* Its quicker

* Its clearer

* You can show data in chart format

Using a spreadsheet to handle the figures is an advantage as it has special keys that are excellent for using figures, such as the auto sum key.

I expect this webpage to be an interactive link for everyone. The layout will be attractive and informative. It will have the Basic features of a website e.g. a header, footer, main page, and a index bar.

I will have to research the company's sales and stock list. I will get a catalogue containing the different types of dress outfits and their prices. I will also need to interview the company's managers and co-workers about what they would like to see on their website.

Investigation and Analysis of the problem

Belle du jour - Background information

Belle du jour is a single business that sells dresses for special occasions and bridal accessories. It was first established in 1994 and since the year 2000 they feel that sales have been lacking and they would like the opportunity to increase their business.

Here are the details of the shop.

Shop

Address

category

Store parking

Manager

Belle du jour

3 Clarence Street,

Staines,

TW18 4SU

High street store

No

Josh Brown

The shop sells dress outfits for different occasions but it mainly sells wedding dresses which you can also hire. But now they have expanded their stocks and sells hair accessories along with the dress and other accessories like the jewellery and shoes.

The range of dress items include most occasions such as, wedding, prom and evening.

The dress range contains most accessories, which have connection with the outfit.

Location of the store

Belle Du Jour is located near Staines High Street. Unfortunately there is no store parking as the store is only small and due to the busy roads outside the shop it is not safe and there is also very little room for this. However, there are plenty of Car Parks situated throughout Staines, the nearest is opposite Debenhams Department store and "Belle Du Jour" are just a few minutes walk away in Clarence street.

To access the company by road take the M25 junction 13 or A30 directly into Staines town. There are plenty of Car Parks situated throughout Staines, the nearest is opposite Debenhams Department store. The nearest main line station is Staines, or underground is Hatton Cross. The nearest bus station is opposite the Blue Anchor pub.

Directions from:

Sainsbury Store,

The Causeway,

Staines,

TW18 3AP

Depart on A308 The Causeway. At the first roundabout that you approach keep going forward.

At the next roundabout take the right lane leading to Clarence Street. Keep going until you arrive at the shop along the left-hand side of the road.

By train:

If you take the train to Staines station you come out of it ,turn right and walk through Laleham road then you turn right towards the iron bridge and keep walking until you get to Debenhams then cross the 2 roads and turn right again keep walking until you get to the chip shop and cross the road there. Then turn right and walk on until you see the shop on your left.

Interviews with the key personnel

Josh brown, manager of belle du jour

As manager of "Belle du jour" I believe that it is my responsibility to give my company the opportunities to improve the standard of success. At the moment we are looking to expand our advertising campaigns as we need extra business so that we can expand that company into a chain shop. I have been searching for different methods that will develop our advertising campaigns further and as a result it appears that producing a website for the company will not only help us with are new target but it will gain more customer from worldwide at a low cost.

I would like to see a website that includes a catalogue of our products. The catalogue should have pictures of the products and the prices. It should be updated frequently, showing all the new offers. This would let eager customers to browse through our catalogue without picking it up from the shop. I would also like to add a customer information page where they can search for details of the shop. On there will also be all different ways of contacting us for example; telephone number, email address, fax number and possibly the manager's mobile number. This will provide customers with a positive attitude towards the website as they are aware of how to contact us. It will allow them to ask questions or comment on the shop, this will help us as a company to improve our services.

Colin smith - Technical Director Belle du jour Inc.

I have been conducting research about the idea of producing a website and our staff working at "Belle du jour" is all very enthusiastic about the whole idea. I think that the website will be a success and give us a way forward into the future targets that we will face. We will be aiming to expand our business.

The information I have been researching relates to the facilities of the website. I have found out that the majority of the people will be put off by the slow speed of the websites and I understand the customers will want to see quality websites of high standard. So I would like to see the webpages load relatively quickly. I also noticed that they like to have a personal account for websites so it saves them time when they go to ordering things. They don't like time consuming tasks! I would like there to have a guest book service on there to save us the problems of losing business.

I have discussed with my partners the jobs that will need to be performed. I will be in charge of updating the site whenever it is needed. I will put in a checking system so that if unrecognised data is typed in it will be easy to able and I can alter the data to correct it.

Mr D Houston - purchasing manager

I have been given the responsibility of purchasing the supplies for "Belle du jour". My job involves me to decide how much stock I will need to purchase. The amount varies depending on the product and the occasion.

I think that the website should have the prices of the product and in the future I would like to see a stock checker facility so that customers will be able to check that we have the product they we are looking for in stock as they could run out easily.

The survey

I have created a survey for "Belle du jour" the first survey I have created will help me to produce the website as of the expectations of the public. It will show me the features of people's computer systems so that I know what programmes and type of network they have. This will allow me to find out what I can include on the website. The second survey is shorter and it is asking the public what sort of features they would like to see on the webpages.

. Do you have access to the internet?

Yes

No

2. Have you ever use an online ordering system?

Yes

No

4. Do you feel secure paying over the internet?

Yes

No

3. Are you prepared to wait at least 15 seconds for each web page to load up?

Yes

No

4. Do you like to have your own account to sign in, on the website?

Yes

No

5. Do you think that it is important for the company's logo to appear on the website?

Yes

No

6. Do you prefer a website to have its own personalised theme?

Yes

No

7. Do you want to be able to see links to all pages at all times?

Yes

No

8. Do you prefer pictures to writing?

Yes

No

9. Do you like websites to have frames?

Yes

No

0. Does your computer have acrobat reader so you can read downloaded information?

Yes

No

2. Would you like the website to have a help section?

Yes

No

3. Would you like contact details of the company?

Yes

No

4. Is your computer connected to a printer?

Yes

No

5. Do you have a colour printer?

Yes

No

6. Would you like to receive emails informing you of the latest offers?
Join now!


Yes

No

Please select what other features you would like to see on the site

Details on the products and items sold

Yes

No

Pictures of the products and items in the catalogue section

Yes

No

Links to other wedding websites

Yes

No

A webpage about the company's services

Yes

No

A webpage about forthcoming events

A page about caring for your dress

Yes

No

A comment page where you can tell us what you think about the company
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