To what extent does the media represent people/places by using stereotype? Analysis of Lady Gagas music video LoveGame.

Authors Avatar

Representation Essay

To what extent does the media represent people/places by using stereotype?

Lady Gaga’s music video ‘LoveGame’ was directed by Joseph Kahn in 2009. The video starts with the heading ‘Streamline presents’ and shots of Lady Gaga naked with purple and blue paint and glitter all over her body. The lighting is dark and there are flashing lights. She is seen fooling around with two fully clothed men on a bench. The two men have the words ‘Fame and ‘Love’ shaved on their hair. In many music videos this is evident as women are normally perceived as sex objects and drive home the message that exposed bodies and looks are what count.

The scene changes to a subway where Gaga is intimidating a group of men who are a crowded around her. She starts singing in a grey leotard with a hood and wears chain-linked glasses. She carries her trade mark ‘disco-stick’ which is mentioned a lot lyrically in the song. This scene subverts many stereotypes in the music industry. In music videos it is common to see men surrounded by lots of semi-naked women. However in this video Kahn has switched it up and has put Gaga surrounded by men, making her dominant.

Join now!

The next seen shows Lady Gaga making her way through the subway and dancing with three other men at the bottom of the staircase. The subway seems damaged, used and neglected, very similar to those found in cities and other urban places. It is a very realistic representation of train stations/subways as there is also pieces of rubbish lying about and ticket machines in the background/

The scene then shifts to a train where Gaga is dancing amongst male dancers, The train is also a very standard train commonly found in cities, there is nothing luxury about it ...

This is a preview of the whole essay