Case Study
Benny, a class 9 boy who excelled in the art of singing wanted to make use of his rare talent and raise money for his future education. He set up a small time business with 2 of his friends to raise money, as he was very poor. One of his friends Sam decided to handle accounts as he was skilled at Maths and had a good understanding of what price to set. Another of his friends Josh was in charge of building personal relations with some consumers to enhance sales as he had excellent persuasions and people skills. All three of them thought about different marketing strategies. They conducted research and found: