OCR GCSE Business & Communication Task 7 Report
Task 7 Reports Task 1a: Logo Software: The software I used was Adobe Fireworks CS3. I used Fireworks because it offered a wide range of tools and textures. For my logo to stand out and be able to have anything it required I had to use this programme. I also have a lot of background use and knowledge of this programme, which meant I could use it more efficiently and effectively. Other programmes such as Photoshop or Microsoft Word do not offer such tools and would degrade my logo altogether. I could have used a variety of programmes such as Photoshop or Freehand, these are both programmes, which could have fulfilled my requirement, but lack in certain tools and effects. These programme lack in quality tools and would overall reduce the professionalism of my work. Photoshop offers tools for changing and editing pictures, this is not suitable as my logo had to be original and have new ideas published into it. Freehand does not suit the needs of my task as it is based upon opposite targets of my logo. My logo had to be original and incorporate a lot of professional and advert sable ideas and I think using these programmes, I would not be able to achieve these targets. I am confident I used the right programme, as 'Adobe Fireworks' is very effective in creating new ideas and adding personal preferences towards it. It also has a wide range of colour effects and variety
SK-II has already established as a leading brand within its' skin-care industry. By empowering SK-II on the Internet forefront can boost not only its' sales figures, but also its' E-Brand, Customer Loyalty and Satisfaction and Community
COMP5006 Web Advertising and Web Publishing GROUP PROJECT: Research Company SK-II Table of Contents . INTRODUCTION 3 .1 Research Company: One of the World-Leading Cosmetics Brand 3 .2 Background information: Cosmetics industry in Hong Kong and PRC 4 2. OBJECTIVE & METHODOLOGY 4 2.1 Web Presence Objective/ Goals 5 2.2 Methodology 5 3. COMPANY BACKGROUND 6 3.1 Maxfactor Background 6 3.2 SK-II Background 6 3.3 Product Information and Target 6 4. EXISTING PROMOTION STRATEGY (WEB-BASED) 8 4.1 Sales Generation Channel: 8 4.2 Community Development: 9 4.3 Brand Development: 10 4.4 Products Information (Content): 11 5. EXISTING PROMOTION PROBLEM 12 5.1 Lack of Attractiveness: 12 5.2 Lack of customer-focused community and content / Education 12 5.3 Lack of Personalization 12 5.4 Lack of creative Sales generation methods and Inflexible pricing strategy 13 5.5 Problems with traditional banner advertisements for SK-II 13 6. SUGGESTED IMPROVEMENT 14 6.1 Personalized Marketing by means of CRM 14 6.1.1 To keep the best customers, SK-II management should concentrate on these strategies 14 6.1.2 The three phases of CRM that SK-II should adopt 14 6.1.3 CRM requirements for SK-II 14 6.1.4 Graphical description of SK-II CRM Architecture 15 6.1.5 Proposed marketing framework for SK-II 16 6.1.6 The SK-II Triangle 21 6.2 Dynamic Pricing: As contrasted to the fixed
ICT Systems in Everyday Life: Your Local Community
ICT Systems in Everyday Life: Your Local Community You are now going to investigate how ICT systems affect everyday life in your local community. You will need to: * Create a report that describes four or more ICT technologies open to all members of the community. * Evaluate the extent to which these ICT technologies meet the needs of the community. You will gain most marks for investigating and evaluating as wide a range of technologies as possible. THE AREA: The history of Kingsbury goes back to the Bronze Age and Roman times. However, only scattered remains of these ancient periods have been found - ancient cremation burials near the Welsh Harp Reservoir and some Roman material at the site of St.Andrew's Church and at the junction of Buck Lane and Kingsbury Road. Kingsbury is the area located in North West London, A school that is in Kingsbury called Kingsbury High - School, the population have been seen in 2005 in Kingsbury were become 5,532 people. Kingsbury include one hospital called Kingsbury hospital and three pharmacies, and there is just one library called Kingsbury library. Kingsbury contain: ASDA, TESCO, ICE LAND, SAINSBURY, for shopping. Burnt Oak, Colindale, Hendon, Kenton, Neasden, Queensbury, Wembley and Harrow are the nearest places to Kingsbury. Kingsbury tube station is also in Kingsbury. During the day time the roads are packed with cars and
Impact of ICT in Community
Unit 3c Specific Needs Mary Cox A person with specific Particular needs Introduction 3 Background information on Mary from the RNIB 3 Special or particular needs 3 What are Mary Cox's personal and social needs? 4 What are Mary Cox's profession needs / work related? 6 Personal 7 Technology 1 - Digital Ultra Cane 7 Technology 2 - Chrome Talking Watch with a Stop watch 7 Technology 3 - Hal screen reading software 7 3. Why does Mary use Digital Ultra Cane? 8 4. How does it meet Mary needs? 8 5. Too what extent does it meet Mary's needs? / refer back to their special requirements/needs 8 6. Evaluate Digital Ultra Cane - good and bad features? 8 7. Alternative technology for Digital Ultra Cane 9 Chrome Talking Watch 10 . Define Chrome Talking Watch 10 2. How does the Chrome Talking Watch Work - EXPLAIN THE USE? 10 3. Why Mary Cox does use Chrome Talking Watch? 10 4. How does Chrome Talking Watch meet Mary needs? 11 5. Too what extent does it meet their needs? / refer back to their special requirements/needs 11 6. Evaluate the technology - good and bad features? Advantages/disadvantages 11 7. Alternative technology 11 Hal screen reading software 12 Social 15 Technology 1 - OWASYS 22c Mobile Phone 15 Technology 2 - Hal screen reading software 15 Technology 3 - Braille Keyboard 15 OWASYS 22c Mobile Phone 15 Hal Screen Reading Software 17 Braille Keyboard
special needs
3C-The impact of ICT on person with special particular needs Introduction Many people ubiquitously make use of technologies on a daily basis to run with daily activities. Technologies have caused a massive impact on our working style as they allow us to carry out a number of activities. These activities vary from communicating, for entertainment, guidance and furthermore. Technologies have assisted every individual on the whole whether they are in employment, schools, and if they are facing disability. Up till now I have described what technologies I make use of and how it causes an impact on my daily life. I have also written a report on how adults in employment utilize several of technologies and an evaluation on how the technologies facilitate them. Subsequently, in this report I will be writing a detailed description on the technologies operated by an individual who is facing physical disability (This is when a person cannot or finds it difficult to move certain body parts I.E hands and legs. People who suffer from physical disability are those who cannot walk or move affectively. There disability is due to the extent of the damage to the spine, for example one has the ability to walk but cannot move there hands, there are some cases where people cannot move any body parts, this is only when they are paralysed from the neck downwards.). This person needs the assistance
Full Course howard health centre
Contents for howard health centre website Introduction and analysis 2 Hardware Report 6 Using software 9 Data Input 13 Systems Output 17 Design 21 Time plan 22 Initial design 23 Final design 25 User guide 26 Testing 35 Implementation 37 Benefits and drawbacks to the new website 38 The ICT effects of the internet and new communication methods on society 41 Evaluation 42 Introduction and analysis Introduction Howard Health Centre is a new general health centre located in upper street. Howard health centre is a centre which has combined four successful health related practises a dental surgery, doctor surgery, an opticians and a baby clinic. Problems Howard health centre is a newly established centre which needs to be advertised through out the country. The health centre is experiencing some problems advertising their new centre which they aim to solve by using a new approach of advertising. They are now planning to use a new website which will allow patients to identify the advantages of the new centre. This will also allow easy access to booking appointments, general information etc. They have already tried alternative methods to promote their centre. They have used basic advertising methods; they handed out leaflets which had unsuccessful effects on the customer. This lead to wastage of paper and increase in costs. Information about bookings was not
For my Project we have to solve a problem through communicating, using computers.
DESCRIPTION OF THE TASK TO BE ATTEMTED Introduction E-mail is the new modern way to Communicate. Most people have access to the internet Now meaning that they can send e-mail to anybody in the world for example you can meet people over the internet and then get to know them better by E-Mailing them. You can use e-mail to buy things of the Internet anything from a Television to a new car. In this project I will investigate how I can communicate with people by using different methods. Ideas Of Task For my Project we have to solve a problem through communicating, using computers. The problem could be anything; the main ideas are openings of clubs. For example communicating to people, through computer means, about a new opening of, say a new football club. This is not the only choice though; you could just make a presentation, for say pupils who are starting secondary school, telling them about the secondary school, its teachers, and the facilities. We have to communicate ideas to a decided audience, it could be advertising, or simply information presented in either a presentation, or website. Chosen Idea The problem, which I have chose, is that a company wants to make more Kung-fu clubs around London because they feel that the area is not exactly safe for children to go out by themselves, and so children need to learn how to defend themselves. The company needs to get
ICT Final Project (Complete)
Index page Analysis - page 3 Design - page 14 Implementation - page 25 Testing - page 39 Evaluation - page 45 User guide - page 50 Analysis Identification Who is the Real User? The Organiser of the Annual Christmas concert at King Edward IV School needs an electronic system that will help them organise the event. The Christmas concert has ran for many years but has always been a complicated procedure. The organiser of the concert this year is Mrs Williams. She discussed with me the other day what the new system must be able to do and that it must be reusable so that other people can organise the concert in years to come. She says that she has some knowledge of ICT but the system still needs to easy to understand. Mrs Williams will be my End user. What is the Current Problem? In the weeks coming up to the concert, certain decisions must be made on how much money can be spent. For past events, a rough estimate has been made on how many tickets will be sold, and how much the other funds that the school has will have to spend on the event. This however results in money being lost as the estimates made are often wrong. This results in money being lost that could be spent on the pupils education and improving the school in general. Why has the Problem Arisen? The problem arose when the school realised that with an electronical system making exact calculations for the
What is Spoofing?
Shumaila Aslam Information Security BSc Combined Honours Computer Science Spoofing Spoofing: E-mail, server..... How it is done, how it is detected, how to defend against it. What is Spoofing? Definition spoof (DECEIVE) [Show phonetics] verb [I or T] US INFORMAL to try to make someone believe in something that is not true, as a joke (from Cambridge Advanced Learner's Dictionary) Web spoofing is the act of secretly tricking your Web browser into talking to a different Web server than you intend. How? By attacking the DNS (domain name system) that maps the "www.site.com" in a URL to a network address, or by modifying a Web page to have a bad URL, or by tricking your browser as it interprets CGI data, JavaScript, etc. After your browser has been fooled, the spoofed Web server can send you fake Web pages or prompt you to provide personal information such as your login ID, password, or even credit card or bank account numbers. If done carefully, you probably will not even notice that you have been duped. How to Spot a Spoofed Page Some Web spoofing may be noticeable, so it is helpful to keep these tips in mind: * If you hold your mouse over a URL that is a link, the status line displays the corresponding URL. Be suspicious if the status line URL is different from what you think you should see. * When the Web page is being requested, the status line will
Development of a set of marketing recommendations, marketing mix campaign and customer care initiatives.
A report Development of a set of marketing recommendations, marketing mix campaign and customer care initiatives. INTRODUCTION Following on from part this report will develop a set of marketing recommendations for Safeway, based on technologies and the Internet. Joanna Moon, the marketing Technology and Media requested this report as an assignment. The prime purpose of this report is to develop an appropriate marketing mix for Safeway and to discuss the impact of emerging technologies, as well as exploring other technological developments. Secondly, recommend with justification, which approach would or would not benefit Safeway in their marketing activities. Finally, this report will recommend a customer care programme for Safeway customers. This section will include the consideration of technology driven CRM. This report should give the reader an overview of emerging technologies in Supermarket sector and look at a new approach to customer care through technological driven CRM. This report will be carried out by using following research material such as: books, journals Internet, keynote reports, lecture notes, newspapers and other research materials at LMU. This report will be submitted to our Marketing Technology and Media tutor, and the submission date is 6th January 2003. 2 FINDINGS During this assignment, Whole of Safeway PLC will be concentrated. In this
