Women in advertising from The 1920’s to the present day
Women in advertising from The 1920's to the present day Introduction: Women's representation in advertising has changed dramatically through the past century. Women started off being portrayed as elegant and sophisticated very unlike how women are portrayed today as society has evolved since the nineteen twenties. An example of women being elegant and sophisticated is the 'Lucky Strike' advert which was used during the nineteen twenties. Women in advertising then evolved as the world was sucked into war calling men away from their jobs and women into the work place. This meant that advertising had to take a new line in who they were targeting. So instead of targeting the men who were fighting on the front line they had to target the women in the factories doing their bit for the war effort. The men then came home from winning the war and then went back into the workplace allowing the women to return to their previous occupation of being a housewife. Many women resented this and stayed in their jobs meaning that the advertising firms had to target men and women. The women were revolting against going back to the house and being a housewife cooking and cleaning meant that they became liberated after a fierce struggle. This meant that women started to appear more after the nineteen sixties as women started to earn their own money and that meant they did not have to
The advert I have chosen for my analysis is the Nissan Micra advertisement, entitled Gadgets for Girls. I will be identifying the target audience and analysing the visual and linguistic features.
The advert I have chosen for my analysis is the Nissan Micra advertisement, entitled "Gadgets for Girls". I will be identifying the target audience and analysing the visual and linguistic features. I will then be making an overall judgement on how effective the advertisement is in reaching its target audience. This advertisement is aimed at the young, attractive, woman with a high income. Firstly, you can infer that it is aimed at younger women as the title is "Gadgets for Girls" and the word "girl" is used throughout the piece. An older woman would probably not classify herself as a "girl", therefore, deliberately or not the advertisement would alienate an older age group of women. You can also tell that it is aimed at a younger age group as an older woman would not perhaps have such an active social life and participate in the same activities as a younger woman. Throughout the article it mentions going "cruising" and being "out on the town", which I believe to be activities in which a younger group of women would participate Thirdly, you can tell that it is aimed at women rather than men as the article mentions hobbies such as "shopping" and it mentions that it is suitable if you have lots of "leggy" mates. The average male probably does not tend to have "leggy" mates (or call them such!), nor would a car that will help with "shopping" be something that would appeal to
