The advert I have chosen to analyse is the 'Original Source' shower gels advert. The target audience for this advert is young women between the ages of 16 to 35.

There is one other smaller picture in this advert, situated in the bottom left hand corner. This picture focuses on the different shower gels in the Original source collection. The picture shows all of the seven shower gels in the range; once again luring the reader into buying all the different variants. Directly below this picture is the caption which is written in small, clear, capital letters which makes the text even easier to read. The text informs the reader of the 7
different variants in the range, giving each of the different fruity name and telling the reader the price even the name of the product draws the reader in,making them sound,very nice,and refreshing,as they are not many other products with this sort of names on the market.

"Tea tree and lemon", "Orange and grapefruit", "Pure lemon" are just three
of the seven, all with equally tropical names.

The Original Source shower gels range has the slogan "Come alive, a wildly different wake up call" This aids the reader in remembering the product when in a shop. The slogan is situated in the top-left hand corner above the main text and is written in capital letters, this emphasises the words and makes them stand out to the reader." Come alive" this could mean, awaken your senses by using our product. The advert uses our need for a better, improved,
any other. "A wildly different wakeup call" the word "wildly" gives the writing more flavour and
sounds more interesting to the reader. It also makes it seem natural suggesting that their product is so close to nature its "wild.

The main body of text is positioned in the top-left half of the advert under the slogan. The main text is written in second person "They'll wake you up like nothing you've ever xperienced before" this gives the text a friendlier, more personal touch and makes the reader feel that the advert is solely directed at them. Words such as "unique", "100% natural", "pure", "essential oils", "softening and amazing" are all examples of 'buzz words', they are all the things that a consumer looks for when looking for a product and are used to persuade the customer that if they buy this product it will improve their life. The language used is strong and slightly boastful. For example “100% natural” "like nothing you've ever experienced before", "unique", "reviving", and "just amazing" convincing the customer this is the product that will give you the softest, most refreshed and revived skin you could ever want. "Choose from a range of seven to give you the most Refreshing,  reviving and skin Softening stand up wash you'll ever want" this emphasises the meaning of the text and makes the product sound even more appealing


There are several different scripts used in this advert. For example the slogan is written in big, bold, black script to make it stand out. In the main text, which is written in fairly big, normal cript, several words are high-lighted in a turquoise/green colour (a very natural colour) such as "unique", "natural", "refreshing", "essential oils" and "softening" this is to make these promotive words stand out to the reader and make the reader want to read on.. The "No synthetic perfumes. No nonsense." line at the bottom of the advert is also highlighted in the same colour and font for the same reason to attract the reader's attention.