The Ultra Light is very simple to use. You just plug it into your cigarette lighter, mount it onto your dashboard and away you go. The ultra light sends out a radio wave, which is picked up by the sensors on traffic lights. This radio wave then changes the traffic lights to green within a matter of seconds. This process is illustrated with bold, bright pictures on the advert. The use of the bold bright primary colours like red, blue, yellow and green draw your attention to the advert.
People are attracted to the advert by the big simple, cartoon like pictures, bright colours and bold headlines. The bold font is clear to read and factual. The visual picture is for those who like to have an in an instant gist of the advert. The big bold black arrows draw you to the important parts of the illustration. It persuades people by the wide range of paying methods and a free gift when the item is purchased.
The ability to pay by credit card expands the scope of attraction. There is also a limit on the amount sold so people think they have to order quickly in order to guarantee they get one. This implies that the likes of this will never be seen again, so you will not want to miss out on the opportunity of owning this limited addition product. This is a good incentive to buy an Ultra Light. You would find this advert in leaflet form and also in car magazines.
It is also fact that we read from left to right. This advert plays on this fact and has more going on in the first picture on the left, than that on the right.
I think the advert is very factual. It does not need any alliteration or emotive language , I feel the factual and visual aspects of the advert are all it needs to draw peoples attention to buy the product.
Compared to other adverts that I have looked at, this advert is more colourful, bold and straight to the point. It is a full page advert which means all the information is right there in front of you, there are no hidden texts. The text is written on a plain white background which makes it easier to read as well unlike some other adverts.
Being in a rush and getting stuck in road works and traffic lights is everybody’s worst nightmare. Therefore this product is likely to be very popular as there are so many people who have this problem and this advert it factual, bold, visual and informative and should sell this product very well.
