Why people choose to advertise on Radio

Using audio adverts with voices gives the advert a personal feel, meaning people become more accustom to hearing a voice making it seem more familiar and hence forth seeming more inviting.

Another reason for this is the speed at which an advert can be made and played over the radio, when comparing this with television adverts, it really is no competition.

Many radio shows are aimed at particular target audiences. Meaning once you figure out what type of people listen at which time to particular shows, it becomes simple to choose what time to air your advert to reach the maximum amount of customers for whom your product is aimed at.

Radio is a good support medium; it does not have to be used solely for advertising your product. When used in conjunction with printed leaflets it can increase sales extensively further.